Consumer Electronics Business: Selling door to door can be a difficult and intimidating way to conduct business.
Still, in many instances it is the best way to bring certain products and services to people’s attention.
If you have the right approach, you can increase your chances of success.
And maybe even find some enjoyment in the process.
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Consumer Electronics Business
1. Get the Business background
Consumer electronics are either digital or analogue equipment that are used daily in different homes and offices.
For entertainment, communication and other activities.
The growing population of those migrating to urban areas in Nigeria leads to the high demand of electronics by consumers.
Various consumer electronics equipment includes
- Audio systems or home audio
- Flat screen TVs
- DVD players
- Video games
- Telephones
- Laptops
- Air conditioners
- Laundry machines
- Desktop computers
- Printers and scanners
- GPS
- Digital cameras
- Electronic musical instruments
- Cam coders
- Wireless devices such as Bluetooth headphones
Different popular electronic brands includes:
Consumer Electronics Business
Consumer electronics have become part of our everyday life as people hardly do without them.
Both the rich and poor patronize and have electronics in their various homes.
The consumer electronics business involves buying electronic appliances (or gadgets) from a manufacturer, wholesaler, agent, importer or other retailer and selling it to consumers for their personal use
In order to start a consumer electronics business in Nigeria.
There are certain steps, planning and preparation that one must take in order for the business to be successful.
The procedures include:
2. Dress appropriately.
You need to look presentable to the customers you want to reach.
In most cases, wearing a tie looks much better than jeans and a t-shirt.
You will be walking around in these clothes, so they do need to be comfortable.
- Don’t overdo your clothing. A new, finely tailored suit can be somewhat intimidating.
- Especially if it makes you look incredibly out of place in the neighborhood you are walking through.
Consumer Electronics Business
3. Pick the right time to go selling.
During the work week, most people are at home and willing to answer their door between the hours of 5:00 and 9:00 pm.
You may get people at home during traditional 9:00 am to 5:00 pm work hours, but not as many.
Early in the morning is not good, as many people up and about are looking to go to work, not listen to a sales pitch.
4. Knock on the door or ring the doorbell.
Step away from the door after knocking. It’s less intimidating and respects personal space.
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Consumer Electronics Business
5. Start with a greeting.
Avoid your sales pitch at first. A simple, “Hello, how are you today?” treats each person as an individual rather than just a potential customer. You want the person to trust you and want to talk to you.
- Observe your surroundings when approaching the door and gather hints on the customer’s interests to help break the ice.
- Tweak your introduction from time to time to keep things fresh.
- It can be easy to fall into a rut, and act like you are reading prepared remarks rather than talking to someone.
6. Be friendly and confident.
You aren’t just selling a product, you are selling yourself as a trustworthy representative of the company you work for.
Potential customers should want to invite you in for more information.
It’s always better to smile and make eye contact as much as possible.
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Consumer Electronics Business
7. Be persistent and patient.
Most doors you knock on will not want to talk to you.
Don’t get discouraged by people saying no.
You aren’t looking for everyone to buy your products, just the people who are interested.