As the cannabis industry continues to grow, so does the need for effective marketing methods. Whether you’re just starting out or you’ve been in the business for a while, it’s important to stay up-to-date on the latest trends and techniques.
This blog post will discuss some of the most popular marketing strategies for cannabis businesses. We’ll also provide tips on how to implement these strategies successfully. So, if you’re looking to give your business a boost, keep reading!
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List Your Products with Images
One of the most important things you will have to do to grow your cannabis business would be to list your products on your website. Have you ever searched for a product and Google recommended a website, only for the site to not list any of their products for you to browse?
This is the quickest way to lose website visitors. In addition, you should also list your products with pictures, preferably original ones. Did you know that consumers are likelier to buy a product if it has a photo? Photos influence the purchase process by around 62%.
Make Use of Email Marketing
Do you know what the best type of customer is? The customer that has already purchased from your store. One reason for this is that you know they already like your product or service enough to buy it, so it’s essential to focus on getting repeat business.
While trying to reach new customers is great, you shouldn’t forget those who have already bought from you. As such, one great way to get another purchase from an existing customer is through email marketing. Make sure to regularly send out specials and updates on discounts via email to get customers coming back.
Get Customers to Leave Reviews
Another critical aspect of growing your cannabis business is how potential customers perceive you. It makes sense that customers won’t just buy products without trusting the company first, and a great way to inspire that trust is by getting your existing customers to leave reviews.
Did you know that if a product has a review, it will increase the sale of the product by around 18%? More importantly, are you aware that 93% of customers read reviews before buying products? To sum up, getting good reviews like some of the leading companies in the business, like Magic Vaporizer, on your website is essential for the growth of your cannabis business.
Create a Google My Business Profile
If you want to ensure you are reaching your local audience, one of the most important things you will need to do is create a Google My Business profile. This is the profile that pops up in search results when people search for phrases like “cannabis store near me” or “cannabis products near me.”
If you have not created a Google My Business profile, your competitors will be receiving all the customers that choose to visit their store, specifically 88% of them, especially if the search was conducted on a mobile device, according to statistics.
Post Social Media Content
Another way you could grow your cannabis business is by posting content on social media platforms. There are many social media platforms to choose from. However, you should choose a platform where you have a good idea your audience will be.
Why post to social media? Because there are billions of social media users worldwide, you can’t miss out on the opportunity of free brand awareness. Remember, marketing today is more than just advertising products; it’s also promoting a lifestyle and forming a connection with your customers.
Create Online Content
Finally, the last thing you should do to grow your cannabis business is to create high-quality online content. Did you know that during April of 2019, there were 6.4 million searches for CBD alone? And in 2016, “marijuana” was already receiving an average of around 900 thousand searches per month.
People are very interested in cannabis and want to learn more, and you can get your business to be the authority on the topic if you create high-quality content. More than this, this will allow you to gain backlinks, which will help boost the rankings of your website.