BusinessHABOnline Skin Care Products Business: Retailing skincare products can be a complex process. However you develop your line, you can use online resources to help you market your product. You can also sell your product both online through crafting websites and in person at local craft shows and boutique stores.
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Online Skin Care Products Business
1. Use social media to promote your product.
Social media is one of the best ways to promote and sell a product, as it gives you an opportunity to build a fan base for little to no cost. You can set up business pages on many social media platforms, though, for some, you’ll just set up a regular page.
- For instance, on a platform like Facebook, you can set up a business page, which you can then use to invite friends to like and promote your product. However, because Facebook has changed some of its policies regarding how people see business posts, you sometimes need to pay a small fee to promote your posts if you want to reach new customers.
- Another good platform for businesses is Instagram. One reason this platform works well is you can use hashtags to gather new followers, as hashtags gather posts into categories that users can scroll through. Just be sure to pick more popular hashtags to garner more attention. When you’re typing in a hashtag, Instagram will tell you how many items are under that hashtag, so you can gauge how popular it is.
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Online Skin Care Products Business
2. Build up relationships.
To build your own business, you must support other businesses by commenting and liking on their pages. The more you interact with other people, the more you get your name out there for the world to see, which only helps you.
- Part of building relationships is not posting exclusively about your business, especially when you’re first getting started. You need to establish that you’re interesting and worthy of being followed before jumping into your business talk.
- Stick to promoting yourself on your page about 10% of the time. The rest of the time, try to push other types of content.
- That means posting content that’s relevant to your business and interesting, either other people’s content or content that you’ve created. For instance, if you’re using Tumblr, you can post a short infographic on moisturizing that can be reblogged by other people.
Online Skin Care Products Business
3. Stay in contact.
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Online Skin Care Products Business
4. Choose quality over quantity.
Online Skin Care Products Business
5. Be patient.
Online Skin Care Products Business
6. Sell with online craft vendors.
Once you’ve got followers, you need to direct them to places that sell your products, either your own website or online handmade or skincare sites. Listing on a site like Etsy or eBay is easy to set up, and you don’t need to pitch your products to a manager.
- Once you set up a shop, you list your products individually with a price and a shipping cost. The site will charge a listing fee and usually a percentage of the sale.
- You’ll need high-quality photos of your products to draw customers in. Be sure to take photos in good natural light that highlights the product with a fairly blank background.
- You’ll also need good descriptions listing all your ingredients and describing your product. It helps if you can tell a story about your product, such as why you created it or why you believe in it.
- Most sites also allow you to list keywords for your product to help people find it. Be sure to pick unique keywords that people are likely to search.
Online Skin Care Products Business
7. Go to craft fairs.
One option for selling your product in person is to buy space at local craft fairs. Most craft fairs are 1 to 3 days long, and you rent your booth space for that period of time. Craft fairs can be lucrative if the shows are well advertised and the community supports them.
- It’s important to make your setup as professional as possible. Tablecloths, decorations, lights, and a professional sign can all add flair to your booth to draw customers in. Also, don’t forget to bring your business cards to hand out.
- If you want to take credit cards, many booths now use card readers that can attach to your smartphone such as Square or PayPal.
- Some craft fairs limit direct sales to one person per company or none at all. Therefore, if you’re selling for a company, make sure to call or email as early as possible to reserve a space, so you can get in ahead of other sellers in your company.
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Online Skin Care Products Business
8. Sell in a local booth store.
One easy option for selling your products is to try a local store where you can rent a booth. You pay a monthly fee for your booth, and in return, the store sells your product for you. The only problem with this setup is you must pay whether you sell anything or not.
- One upside of this approach is that you can get into these stores more easily than other stores.
- Also, you may able to use this approach for direct sales, depending on the store.
Online Skin Care Products Business
9. Sell in boutiques.
Another option is to sell in a local store. Many stores that are not connected to a big chain will take local products to sell. Check your local listings or even drive around in areas with boutique stores to figure out which ones may be right for you. Then, do your research online and in person, before approaching the store.
- Stores generally sell in two ways. In some craft shops, the shops will display your goods, then take a commission when the item sells. Others will buy your goods outright to sell in your stores, though they will likely want them at a discounted rate.
- However, stores will not sell for you if you’re doing direct sales.
- Check online to see if the store lists how they prefer someone to approach them about selling. Many places would prefer you not to come during business hours to show your products.
- Make sure to have pictures of your products, along with a variety of samples for the store owner to try.
Online Skin Care Products Business
10. Know your product.
First and foremost, you need to know everything about your product. When someone asks a question, you need to be able to answer it without hesitation. If you can’t, that person may walk away, and you miss a potential sale.
Online Skin Care Products Business
11. Be able to tell a story.
People don’t just want to connect with a product on a logical level. They want to connect on an emotional level, as well. You need to make a connection with each person by being able to tell what’s special about your product and why they should use it.
You need to have a spiel that you can give out to people, but you also need to be able to change it up a little so that it doesn’t sound rehearsed.
- For example, if you started the skincare line so your kid would have products to use, that’s something you can tell a story about. You’ve created a line of all-natural skincare products so that everyone can have healthy skin, just like your kid.
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Online Skin Care Products Business
12. Talk to them.
You’re building a relationship with your customers, even if it’s only a 5-minute conversation. That means you need to try to connect with them with what you’re saying, so don’t be afraid to just strike up a conversation.
- One way to connect is to ask questions about what your customer wants. Once you figure out what he or she wants, you can better address how your product is right for them.
Online Skin Care Products Business
13. Let them know how it can help them.
Don’t just tell them how great your product is; let them know how it will help them in the long run. Show them the way that it can help create healthier skin, for instance, as that’s a long term goal they can connect with.
- One way to help customers focus on how the product can help them is to provide samples. If they see how great your lotion feels on their hands, they’ll be more inclined to buy it.
Online Skin Care Products Business
14. Choose a name.
Start by choosing a name for your product line, if you haven’t already. Make sure your name is simple enough that customers understand its meaning, but catchy enough that the name sticks with the customer. It has to be unique and help you stand out at the same time. A good name can help you sell your product, especially if it’s catchy and memorable.
- Try to avoid pun names, as they can become cheesy and devalue your name.
- Pick something that reflects your business, but that allows you to play off it for your line. For example, a name like “The Cat’s Meow” would give you an opportunity to use names like “Cat Paw Cream” and “Whisker Moisturizer” for your products.
- Take some time to brainstorm different ideas and then run a few past friends and family to see if any of them stick.
- Make sure the name reflects the style of your business. “The Cat’s Meow” wouldn’t be a great name for the sophisticated line, but it would work for a whimsical line of products.
Online Skin Care Products Business
15. Create a logo.
Next, you need to create a logo that establishes your brand. A logo tells your customer something about your brand. You can use a text-based logo or a picture-type logo that shows what you do. Whatever you choose, your logo should say who you are to your customers.
- Your logo should establish not only what your brand is, but also it should show the type of company you are. In other words, if you’re selling high-end products, your logo needs to be sophisticated, while if you’re selling a family-friendly line, you need to design something more playful. In other words, your logo does some of the selling for you.
- Keep it simple. If it’s too complicated, it will clutter up your packaging and not send a clear message to your customers.
- If you’re not comfortable with design work, you can hire a designer to create a logo for you.
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Online Skin Care Products Business
16. Make a website.
A website represents your brand to your customers and establishes a web presence. The first thing you need to do with your website is to decide what its purpose is. It can be merely informational, redirecting customers to purchase items on other websites, but it can also be a place customers can shop, though an e-store is a bit more complicated to set up. Either way, the end goal should be selling your product, whether on the website you create or on another website built for selling.
- You’ll need to choose a domain name and a host. The domain name should reflect your business, but it must be unique. You’ll need to purchase your name through a domain registration, once you confirm no one else has the name you want. If you can’t get the name you want, you might consider using a .net or .biz domain instead of a .com domain.
- You’ll also need to decide on a host. Generally, you’ll pick a shared hosting site, where your website is hosted with other businesses, and you pay a yearly or monthly fee to stay on the server.
- Once you’ve determined where to host your site, you need to build it. Once again, if you’re not good at graphic design, you can hire a web designer. However, you can use any number of programs to help you design your own site without having to deal with code.
- Make sure you provide enough information about your business, including an “About” section, as well as information about your ingredients. However, the information should be grouped into smaller chunks so it’s more readable. Also, your site should be easy to navigate, so that customers can find what they need.
Online Skin Care Products Business
17. Print business cards.
Business cards are a physical item you can hand out for people to remember you with. They should feature your logo, your business name, your name, and contact information, such as your web address and email. You can also include a business phone if you would like. Hand out business cards wherever you are selling products to help people remember you.
- Business cards can also help with repeat customers. If someone likes your product, they have your information on your business card, so they can easily purchase your product again.
Online Skin Care Products Business
18. Determine the product you want to make.
When making a product, you need to decide what your angle will be. Maybe you want to use all-natural ingredients or maybe you’re the focus is on a particular type of ingredient. Maybe you want to create high-end luxurious products or maybe you want to focus primarily on products a family could use. You have to figure out what will make your product stick out from others in the skincare industry.
- Figuring out an angle will help you sell your product, as it will not only give you a niche, it can help you determine how you will market your product.
Online Skin Care Products Business
19. Educate yourself on ingredients.
Many people are concerned about what is in their skincare products. You need to research what ingredients cause concern for people and decide if you want to include those ingredients or not. If you do, you must be willing to defend why you added that ingredient. You also need to know what ingredients are best for moisturizing, what works well for sensitive skin, and what works best for oily skin.
- Certain ingredients become trendy at times, so make sure that the ingredients you use are a part of the trend to help sell your product.
- Once again, figuring out the best ingredients to use gives you an edge when selling, as more people are likely to gravitate to your products if you’re using trendy ingredients.
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Online Skin Care Products Business
20. Create your line through trial and error.
Work on creating your skincare line through a process of trial and error. You can use books and internet research to help you get started on your recipes, and you can ask friends to try out your products to see how they like them.
- Remember that it often takes a lot of trials to figure out the perfect recipe. Don’t be afraid to mix things up to get a better result.
Online Skin Care Products Business
21. Pick from already established lines.
If you’re looking to sell from home or to your friends and family, you have many options to choose from, as many skincare lines are designed to be sold by people like you. Compare the different lines to see which one you like best, based on the product, the startup costs, and how much of the commission you get to keep.
Online Skin Care Products Business
- You can use comparison websites to look at different companies and what they pay.
- It can also be good to use a company you already trust. If you use products from a direct sales skincare line, look into selling for the company yourself.
- Search for reviews. Look for reviews of the product, and make sure they’re mostly positive. Also, make sure to look for information from other sellers to see if they like the company and the product.
- Ask questions. When you meet with someone who could be your sponsor, ask them how much money they made in the last year with the company, what expenses they had, and how much time they spent on their business.
- Always make sure you have the legal help you need when starting your business and signing any contracts.
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Online Skin Care Products Business
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