9 Ways to Promoting Business Ventures

Ways to Promoting Business Ventures: The main challenge of any new business is making prospective or first-time customers try out our new product or service. If they are eventually satisfied with your product or service, you will generate loyal customers who will serve as referees to help you find new customers.

Here are nine suggestions that will enable you to promote your business and increase your customer base.

9 Ways to Promoting Business Ventures in Nigeria

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9 Ways to Promoting Business Ventures

Related Post, Top Magical Ways to Advertise Business

1. Loyalty promotions:

Existing customers who are happy with your product/service are always happy to come back, especially if encouraged by appropriate loyalty and promotion schemes that encourage patronage.

To do this you need to get customer contact details.

Loyalty and promotions schemes include Buy One Get One Free (BOGOF) and Price Discounts based on purchases.

Promoting Business Ventures

2. Guerrilla marketing:

This alternative advertising style relies heavily on unconventional marketing strategy, high energy, and imagination.

Guerrilla Marketing, is about taking the consumer by surprise, making an indelible impression, and creating a social buzz.

Guerrilla marketing, is said to make a far more valuable impression with consumers in comparison to more traditional forms of advertising and marketing.

This is because most guerrilla marketing campaigns aim to strike the consumer at a more personal and memorable level.

This term covers any low-cost but attention-grabbing marketing campaign.

It could be simply developing an eye-catching frontage or publicity stunts that grab passers-by or, better still, media attention.

3. Using Social media:

See related post, Top Magical Ways to Advertise Business 

Social media networks are one of the fastest-growing industries in the world.

Facebook, Twitter, Apps, blogging, etc. can be powerful tools to generate awareness.

Some advantages of social media include; Increased brand recognition, improved brand loyalty, and an opportunity to convert customers.

Promoting Business Ventures

Starting a business can be quite a difficult and daunting task.

You run the risk of meeting an already established market with competitors that will create a hostile business environment.

It is worth it to remember that great customer service is always essential to retain old/new customers.

It is important to make your products/services affordable so you do not push customers.

Promoting Business Ventures

4. Save shares:

Every Nigerian who owns a small business understands that the customer is the major source of sustenance for his/her trade.

These days in Nigeria though, no one wants to be sold to and so most small business owners are now finding it extra hard to attract customers, some of them now find that they have to consistently to eventually get business especially those who run a professional service business

To make things easier for these small business owners as regards attracting customers.

Jumia Travel shares 4 that will not only lure in new customers but will also keep them coming back.

Promoting Business Ventures

5. Word-of-mouth

Word-of-mouth: Nothing tops a positive recommendation from customers as the main goal of any business should be to offer world-class services.

According to Nielsen, 92 percent of consumers trust recommendations from their friends or family more than any other form of marketing.

The term “word of mouth marketing” – also referred to as “word of mouth advertising” – simply means customers do the advertising for businesses.

Individuals who have been referred to a brand, rather than through an advertisement or marketing tactic, are typically more likely to stay loyal for longer than other customers.

Word-of-mouth This may seem outdated or cliché considering it is one of the oldest forms of marketing and advertising used by businesses, but while it may be as fast-paced as radio or T.V

It can prove to be very efficient for a small business.

Basically, a satisfied customer is one of the most effective marketing and advertising tools a small business can ever have.

Promoting Business Ventures

6. Using customers

When a customer is happy and satisfied with a product or service.

There’s a natural human tendency that they are likely to share this experience with people in their circle of trust and influence and will go to great lengths to promote, convince, protect and defend your business outside.

7. Cross-promote your business.

The problem with most small businesses in the country is that they want to be independent and do it all alone.

They do not see any need to corroborate with other businesses and cross-promote as they feel it may make them seem weak or they fear the other business may end up taking all their customers.

The truth however is that joining forces with other businesses is a good order to reach a wider customer base and get more business from offering incentives to customers who use both your services to providing each other’s fliers to your customers and sharing ad space in newspapers that you normally could not afford by yourself.

There are many ways to use cross-promotion.

Promoting Business Ventures

8. Carry out research:

Look for and tap into unique communities.

Do not sit around and wait for customers to just show up after viewing your ads or hearing testimonies from customers.

Actively research and find out clubs/organizations as well as different causes that you can get involved with and positively introduce your business to in the long run.

Exploring these communities will create natural and low-stress opportunities to network.

Generally, the more interest you explore, the more publicity for your business, and certainly, the greater the number of people you network with.

Promoting Business Ventures

9. Generate conversation:

Must see, Ways To Promote Your Business 

Generate conversation and maintain a strong online presence.

It is 2022, let’s face it no business is really regarded unless it has some kind of presence on the internet. Almost everyone goes online to research a product or a shop before making an actual purchase.

The best way to get more customers is to ensure your name pops up once they go to any of the search engines online.

Ensure you have a website or a blog for your business that is informational, but useful as well.

For instance, it should have a forum where they can answer questions and provide tips that their customers would find useful.

If you cannot afford to build a website or blog yet, Use social media to promote your business and generate conversation with your target market.

Facebook, Twitter, and Instagram are great choices.

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