20 Best Strategies to Get Walmart Promo

Walmart Promotional Strategies: Driving Growth and Customer Loyalty

Walmart Promo: BUsinessHAB.com


The Background:

Walmart, the world’s largest retailer, has consistently leveraged innovative promotional strategies to maintain its market dominance and attract a wide customer base. From price cuts to seasonal sales, Walmart’s promotional tactics are designed to drive traffic, boost sales, and enhance customer loyalty. This article explores the various promotional strategies employed by Walmart and their impact on the retail giant’s success.

Read on: 36 Tips Unlocking Savings with Walmart Photo Coupons

1. Everyday Low Prices (EDLP)

Central to Walmart’s promotional strategy is the concept of Everyday Low Prices (EDLP). This strategy ensures that Walmart offers competitive prices on a wide range of products every day, without waiting for special sales or promotions. EDLP builds trust with customers who know they can always find low prices at Walmart, reducing the need to shop around and fostering loyalty.

2. Rollbacks

Rollbacks are temporary price reductions on specific items across the store. These promotions are heavily advertised in-store and online, drawing in customers looking for discounts on popular products. Rollbacks are a key part of Walmart’s strategy to provide immediate savings, drive impulse purchases, and clear out inventory.

3. Seasonal Sales and Events

Walmart capitalizes on major holidays and events with special sales and promotions. These include:

  • Black Friday and Cyber Monday: Offering deep discounts on electronics, toys, and other high-demand items.
  • Back-to-School: Providing deals on school supplies, clothing, and electronics to attract families.
  • Holiday Sales: Including Christmas, Easter, and other holidays, featuring promotions on gifts, decorations, and seasonal items.

These targeted promotions align with customer needs and shopping behaviors, boosting sales during peak shopping periods.

4. Savings Catcher

Walmart’s Savings Catcher program, though discontinued in 2019, was a popular promotional tool. It allowed customers to scan their receipts into the Walmart app, which then compared prices of eligible items to those advertised by local competitors. If a lower price was found, Walmart would refund the difference on a gift card. This program not only highlighted Walmart’s commitment to low prices but also increased app engagement and customer loyalty.

5. Price Matching

Walmart’s price matching policy is another significant promotional strategy. If a customer finds a lower price on an identical item at a local competitor or select online retailers, Walmart will match the price. This policy ensures that customers feel confident they are getting the best deal, reducing the temptation to shop elsewhere.

6. Walmart+ Membership Program

Launched in 2020, Walmart+ is a subscription service offering benefits like unlimited free delivery, fuel discounts, and mobile scan-and-go. For a monthly or annual fee, members receive exclusive deals and promotions, adding value and convenience to their shopping experience. This program aims to compete with Amazon Prime and foster long-term customer loyalty.

7. Digital and Online Promotions

Walmart leverages its online presence to offer exclusive promotions through its website and mobile app. These include:

  • Flash Sales: Limited-time offers on high-demand items to create urgency and drive quick sales.
  • Coupons and Promo Codes: Digital coupons and promo codes that customers can apply at checkout for additional savings.
  • Email Marketing: Personalized promotions and discounts sent directly to customers’ inboxes based on their shopping behavior and preferences.

8. In-Store Experience and Promotions

Walmart enhances the in-store shopping experience with various promotional activities:

  • In-Store Displays: Eye-catching displays and endcaps featuring discounted items and special offers.
  • Product Sampling and Demos: Allowing customers to try products before purchasing, increasing the likelihood of impulse buys.
  • Loyalty Programs: Though not as extensive as some competitors, Walmart has experimented with loyalty initiatives, like the Walmart Rewards Card, offering cashback on purchases.

Getting the best Walmart promotions requires a combination of smart shopping strategies and staying informed about ongoing deals. Here are some tips to help you maximize your savings at Walmart:

9. Use the Walmart App

The Walmart app is a powerful tool for finding promotions and deals. Here’s how to make the most of it:

  • Savings Catcher: Although the Savings Catcher program has been discontinued, the app still offers various ways to find deals and save.
  • Scan for Prices: Use the app to scan items in-store to check for price drops or hidden discounts.
  • Exclusive App-Only Deals: Sometimes, Walmart offers deals exclusively through their app.

10. Sign Up for Walmart+

Walmart+ is a subscription service that offers numerous benefits, including:

  • Free Shipping: Unlimited free delivery on orders.
  • Member Prices on Fuel: Discounts on gas at Walmart and Murphy stations.
  • Scan & Go: Allows you to scan items with your phone and check out faster.

11. Check the Weekly Ad

Walmart’s weekly ad is packed with deals and promotions. You can find it:

  • In-Store: Pick up a copy at the entrance.
  • Online: Visit Walmart’s website and navigate to the weekly ad section.
  • Via the App: View the weekly ad directly in the Walmart app.

12. Look for Rollbacks and Clearance

  • Rollbacks: These are temporary price reductions on popular items. Look for the rollback signs in-store and online.
  • Clearance: Check the clearance sections both in-store and online for deeply discounted items. Clearance items can often be found in the back of the store or in designated clearance aisles.

13. Use Coupons and Promo Codes

  • Digital Coupons: Available on the Walmart app and website.
  • Manufacturer Coupons: Accepted at Walmart for additional savings.
  • Promo Codes: Sometimes available during special promotions. Check coupon websites and Walmart’s own promotional emails for these codes.

14. Take Advantage of Seasonal Sales

Walmart offers significant discounts during major sales events such as:

  • Black Friday and Cyber Monday: Huge discounts on electronics, toys, and more.
  • Back-to-School Sales: Deals on school supplies, clothing, and electronics.
  • Holiday Sales: Discounts on gifts, decorations, and seasonal items.

15. Shop Online for Additional Savings

  • Free Store Pickup: Order online and pick up in-store to save on shipping costs.
  • Online-Only Deals: Sometimes, Walmart offers deals that are only available online.

16. Sign Up for Email Alerts

  • Walmart Emails: Sign up for Walmart’s email newsletters to receive updates on sales, exclusive deals, and promotions.
  • Deal Websites: Subscribe to deal websites and forums that specialize in finding and sharing Walmart deals.

17. Follow Walmart on Social Media

Walmart often announces special promotions and flash sales on their social media platforms. Follow them on:

  • Facebook
  • Twitter
  • Instagram

18. Join Cashback and Reward Programs

  • Credit Card Rewards: Use a credit card that offers cashback or rewards points for purchases at Walmart.
  • Cashback Apps: Use apps like Rakuten, Ibotta, and Honey to earn cashback on Walmart purchases.

19. Price Matching

Although Walmart has scaled back its price matching policy, it still matches prices on select online retailers for identical items. Check their website for the current policy and eligible retailers.

20. Timing Your Purchases

Certain times of the year are better for buying specific items. For example:

  • January: Clearance on holiday items and fitness equipment.
  • July: Discounts on summer products and back-to-school items.
  • November: Black Friday and pre-holiday sales.

By combining these strategies, you can ensure that you’re getting the best possible deals at Walmart. Stay informed, be proactive, and take advantage of all the tools and promotions available to maximize your savings.


Walmart’s multifaceted promotional strategies are designed to attract a broad customer base, drive sales, and build loyalty. By consistently offering low prices, leveraging seasonal sales, and enhancing both in-store and online shopping experiences, Walmart remains a dominant force in the retail industry. The success of these promotions not only boosts Walmart’s revenue but also reinforces its reputation as a go-to destination for value-conscious shoppers.

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