14 Best Ways to Advertise Wine Production Business Online

Advertise Wine Production Business: Whether your company is primarily an online or offline business.

Knowing how to advertise for it online is an important aspect of marketing in today’s digital society.

Search engine ads and social media ads are some of the most obvious, beneficial forms of Internet advertisement.

But to have a truly successful marketing campaign.

You will need to make use of as many different online advertising venues as possible.

Read also: 15 Best ways to Gain Fast Industrial Jobs 

Advertise Wine Production Business

1. Try Google AdWords.

Google AdWords is one of the leading pay-per-click ad services available on the Internet.

You only pay for the ad when people click on it and visit your website, making it a fairly cost effective means of advertisement.

  • Get started by calling 1-800-919-9922 or by visiting https://www.google.com/adwords/
  • When you sign up, you’ll choose a daily budget you’re willing to pay along with the maximum bid you are willing to make for each prospective click. A larger bid will put your ad further up in the search results page. You are not charged for the number of times your ad is displayed, however; you only receive a charge when your ad is clicked.
  • You’ll choose search terms that apply to your ad as you create it. When people search those terms, your ad appears next to or above the search results.

See also: 15 Tips to Pass Access Bank Job Assessment Test in Nigeria

Advertise Wine Production Business

2. Advertise with Bing Ads.

While Google is still the most popular search engine, Bing has its own set of followers, and as such, it can be beneficial to purchase space through Bing Ads, as well.

  • The service provided through Bing is pay-per-click, just like Google AdWords is.
  • Begin the process by visiting: http://advertise.bingads.microsoft.com/
  • When starting out, you can also sign up for free coaching, which will lead you through the process step-by-step.
  • On the website, you will get started by creating an advertising campaign. You’ll set keywords that match the content of your ad, and whenever a person inputs those keywords into the Bing search engine, your ad will appear somewhere along the top or side of the results.
  • Ad space is limited, so you will need to place a bid for space. A higher bid will buy you a better slot within the search results.
  • The bid price you set will be the price you pay each time an ad is clicked. You will only pay when someone clicks on your ad.
  • You will also be asked to set an overall budget for your advertising campaign. You can set a budget for a daily or monthly basis.

See also: Tips to Become CLD Hot Oil Operator in Nigeria

3. Create as many social media pages as possible.

Creating a page for your business on each social media site possible will expand your audience while also securing your brand name among competitors.

Maintaining an active presence on each website is preferable.

But at the very least, you should secure the space as soon as possible.

  • Facebook and Twitter are probably the most obvious social media sites for you to use. In addition to those, however, you should also consider starting a YouTube channel, Pinterest profile, SlideShare profile, Flickr profile, and Instagram profile.
  • Make your company handle as consistent throughout each channel as possible so that your brand is easier to find from medium to medium.
  • On a special note, you should definitely create a LinkedIn company page. A company page allows you to grow your company’s network and visibility in the professional word. You can set target markets, craft target-specific messages, and add documents, video, and pictures. Like most other social media sites, a LinkedIn company page is free to create and manage.

Advertise Wine Production Business

4. Create a Facebook ad.

If your business does have a Facebook page, you can pay Facebook for ad space on their website.

  • Begin the process by going to your business’s Facebook page and clicking the “Ads Manager” button on the Admin Panel. You’ll immediately be asked to set your budget. From there, you will be lead through to process of setting up a funding source and narrowing the specifications of your ad. You’ll be asked to set your audience preferences. You can choose to limit the audience to users living in your town, or you could expand that to state-wide and nation-wide users.
  • Alternatively, you can go to the “Build Audience” link in your Admin Panel and click on “Create an Ad” for more advanced options. From there, you can promote your page or even a specific post. You can direct people who click on the ad to your Facebook page or to your website. You can also set more advanced audience options, including an age range, gender options, advanced location options, and interests.
  • Facebook ads can only have 25 characters in their headline and 90 characters in the body of the ad. You’ll also get to add an image.
  • You will be charged per view, not per click, and you’ll pay based on the daily budget you set.

Read also: 18 Tips to Work as Network Engineer in Nigeria

5. Make an ad via Twitter.

If your business has a Twitter account, you can pay to have your tweets displayed in front of more people.

  • Begin by clicking on your settings icon in the top right corner of the page. Select the “Twitter Ads” option from the drop-down menu and navigate through the on-screen set-up process.
  • You’ll be asked to set a target audience based on geographic location. Afterward, you should set a budget for your promotional tweets. Twitter recommends a bid of $1.50 per click, but the price you pay can be higher or lower. A higher bid will give your ad more visibility on the site, but you will only be charged per click.
  • You’ll need to manually select the tweets you want to promote. Choose those that link directly to your blog or website.
  • After you set up your ad, you can also choose to have your Twitter account displayed in the “Who to Follow” box on the Twitter home page. You will pay per new follower, and Twitter recommends placing a per-follower bid of $2.50 when you sign up.

See also: 24 Tips to Work as Warehouse Logistics Assistant in Nigeria

6. Use ads on LinkedIn.

Ads displayed through LinkedIn are similar to ads placed through Facebook.

Once you set up your business’s LinkedIn page, you can create an ad campaign by clicking the blue “Edit” drop-down on your company’s page and selecting the “Promote this Page with LinkedIn Ads” option.

  • Most ads link to outside websites, but you can either direct the ads to an outside website or to your LinkedIn page. You can also create multiple options.
  • Ads have a small thumbnail image. Headings can be 25 characters long, and the body of the ad can only be 75 characters.
  • After setting up your initial options, you’ll be lead through a large number of targeting options. You can narrow down your audience based on geographic location, job title, age, gender, company history, and educational history.
  • The final step is setting your bid. You can either pay-per-click or pay-per-impression. At minimum, you will need to pay $2 per click or $2 per 1000 impressions, and your minimum daily budget is $10.

Read also: 35 Top Online Men’s Accessories Business Promotion in Nigeria

Advertise Wine Production Business

7. Try StumbleUpon.

This social media website directs users to other websites throughout the Internet. It has grown in popularity, recently, and is viewed as an entertaining way to share content.

  • Start the process by visiting this page: https://www.stumbleupon.com/pd
  • Click on the “Get Started” button and create your own campaign account.
  • You will not provide any ad copy. Instead, you only provide your website’s URL, and that URL is inserted into the StumbleUpon flow. Users will then “stumble upon” it as they play with the website.
  • You will set the number of unique visitors you want each day and pay in advance. Each unique visitor will cost you 10 cents by default. You can pay more or less, though. Paying more gets your ad into more active users’ feeds, while paying less restricts your ad to less active users.
  • You can also indicate preferred audience data, including demographics and user interests.

See also: 28 Tips to Improve in Mechanic Business in Nigeria

8. Start a blog or website.

If you have not done so already, set up your blog or website before you embark on any other step mentioned in this article.

  • You will need some sort of URL for your ads to link to. Moreover, setting up a blog allows you to interact with potential customers and others in the industry more efficiently.
  • If you are actively selling a product or service, you should consider having both a website and a blog. Websites are fairly stationary existences, only receiving updates when new stock arrives and similar events happen. This stability makes it easier for customers to make purchases. On the other hand, a blog is most effective when updated regularly and may contain content that relates to your company both directly and indirectly.

See also:22 Best Ways to Improve Laundry/Dry Cleaning Business in Nigeria

Advertise Wine Production Business

9. Harness the power of SEO keywords.

SEO stands for “Search Engine Optimization.” Essentially, SEO keywords allow your website or blog to appear higher within search engine results, which increases its exposure to potential customers.

  • Pick out keywords that accurately relate to your company and include these keywords in the HTML “META” tags on each of your website’s pages. You should also repeat these keywords throughout blog posts and the text of your website’s homepage.
  • Keywords should describe the content of your website and the content of any post or page you apply them to, but in order to get the most out of the keywords you use, you should also choose terms and phrases that people are likely to search for. Something too generic will cause your page to get lost among search engine results, but something too specific will limit the number of people who stumble across it.

Advertise Wine Production Business

10. Cross-blog with other companies.

 Locate other blogs, companies, and outlets interested in news related to your chosen industry. On occasion, you should forward a few of your own blog articles to these outlets and ask if they might be willing to consider posting that content on their website. In exchange, offer to post some of their content on your blog, as well.

  • In this manner, you benefit from their customer base and they can benefit from yours.
  • The more your business’s name appears throughout the Internet, the more familiar people will become with it, and the wider your customer base will spread.
  • The posts you exchange should not be blatant advertisements for your business. Instead, opt for posts on how-to topics related to the company, stories about your business successes and failures, and lessons you learned while building and running your business.

See also:18 Tips to Open Handmade Shoe Cottage Company in Nigeria

11. Use reciprocal links and banner ads.

Reciprocal links and banner ads harness the same principles as cross-blogging. By exchanging links or banner ads with company websites that share a similar target audience, you benefit from the other company’s customer base while it benefits from yours.

  • In exchange for inserting links to your products on their website, you will need to find space on your website to insert links for products sold by that same partner company.
  • Similarly, you can directly ask another company or blog to do a banner ad exchange. Offer to place a banner ad on your website for the other company as long as that other company places a banner ad for your website on theirs.

See also: 18 Tips to Manufacture Flip-Flops in Nigeria

12. Submit your website to directories and listings.

While directory listings tend to be fairly plain and simple, they are still an important means of advertisement.

People search directories with a specific concept or desire in mind, so there’s no need to “pitch” your product or service here. You only need to let others know that your company exists.

  • Search out all online yellow pages and similar online directories and submit your business’s contact information directly to them. If your company has a physical location, make sure that you list it under online travel directories, as well.
  • You can also do an Internet search for individuals, business associations, and industry associations that maintain popular lists of resources applicable to your business. You should also create an entry for your business on those specialty listings.

Read on: Top 12 Partisan Business Marketing Tips in Nigeria

Advertise Wine Production Business

13. Start an e-mail list.

Do not neglect your old customers in your ongoing search for new ones.

E-mail lists are a good way to advertise to repeat customers or potential customers who have demonstrated an interest in your business.

Place a link on your website that allows interested parties to sign up for updates on your business’s news and promotions.

  • Periodically send new product announcements, information on special offers, and coupons. You should also include any useful information directly related to your business.
  • You could also allow customers to sign up for a weekly, bi-weekly, or monthly e-zine in which you write about your company, your products and services, and your overall industry (even when it does not connect directly to your company). E-zines tend to be a little more in-depth than standard promotional mailings.

See also:37 Online Beauty/Personal Care Promotion Tips in Nigeria

14. Join online communities.

Online message boards and similar communities allow you to interact with other people who share your interests. Choose an interest or topic that directly relates to your business and join online communities that address it.

  • You can advertise your business through these communities as long as the community rules do not forbid it.
  • Make sure that most of your interactions within these communities are personal rather than business oriented. If you are permitted a personal page or tagline, include all of your business information there. Most of the actual discussions you have with people through these communities should not directly refer to your business, however. If you push your business too much, you might lose community members’ trust.

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like