BusinessHABBreakfast Outlet: Breakfast is one of the most important meals of the day.
It’s also the meal many families neglect due to lack of time, lack of cooking creativity or disinterest.
Starting a breakfast business allows you to provide busy commuters a chance to grab a satisfying breakfast to eat on the way to work or at their desk.
Offer breakfasts to families, a delivery service or through other businesses.
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Breakfast Outlet
Preparing food for sale requires a food handler’s license and inspection of the premises where the food is prepared.
Additional licensing includes a business license and sales privilege license from both the state and city.
Also required is a federal employer identification number if you plan on setting up your business as a corporation.
The Small Business Development Center near you can assist with the specific licensing requirements.
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Breakfast Outlet
2. Determine where you will sell your breakfasts.
A home delivery option is one alternative.
Prepare and deliver frozen breakfast entrees on a weekly basis ready for the customer to pop in their microwave oven.
Another option is to deliver pre-ordered breakfasts to office workers.
Customers decide what they want the day before, call in the order and find it delivered shortly after they arrive at work.
Consider working with motels that don’t have onsite dining facilities.
You, or your employee, sets up a breakfast buffet to greet guests each morning.
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Breakfast Outlet
3. Develop a menu.
Breakfast is a lower-cost meal to prepare when compared with dinner.
That’s an advantage for a business.
Choose items that are familiar and popular but with a twist to differentiate your menu from the franchised breakfast chains.
You might emphasize homemade breads, muffins and granola.
Offer vegetarian options or unusual and tasty varieties of ready-to-heat omelets.
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Breakfast Outlet
4. Work out pricing.
Consider how much the ingredients cost, preparation and delivery time and a profit margin.
Compare your prices to those of a fast food restaurant and a mid-priced restaurant.
You may make the most scrumptious peanut butter whole grain muffins in the county.
But if they’re priced too high they won’t sell.
Pricing your items too low cuts into your profit margin.
Which means you may not make enough money to compensate your for all the hours you are devoting to the business.
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Breakfast Outlet
5. Research vendors.
The corner grocery store may be fine for your perishables, such as eggs, fruits and vegetables.
However, a wholesaler or major discount store will give a better price on foodstuffs.
Such as flour, dried milk and sugar.
Keep in mind you will also need food packaging containers.
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Breakfast Outlet
6. Obtain necessary equipment.
If you have to bake six dozen rolls as well as prepare three dozen omelets each day your home stove and oven might not be adequate.
Restaurant size and quality cookware will save time.
Look at secondhand equipment if the budget is tight.
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Breakfast Outlet
7. Get the word out.
Create a website that shows menu choices and pictures of the delicious items you serve.
See if the local newspaper will publish a story about your breakfast business.
Think of what makes it fun and newsworthy before you contact the editor.
Tell friends, neighbors or people you have worked with about your venture to get word-of-mouth marketing started. Send fliers to local businesses.
Breakfast Outlet
8. Offer a mix of items.
Some healthy choices for people concerned about calories or nutrition.
And others that emphasize great flavor but might have more calories.
- Remember that you are primarily selling convenience and freshness.
- Start with a modest number of menu items and prepare them flawlessly so you have a satisfied customer base to build from.
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Breakfast Outlet
9. Consider a “soft” opening.
There is no rule that says your first day of business has to also be your Grand Opening.
Give your business a chance to work out the kinks before announcing itself to the world.
Restaurants are probably the best-known example of businesses that often have soft openings — dry runs of dinner service with invited guests, maybe even just friends and family.
Breakfast Outlet
But the concept can work with just about any small business.
Send your new landscaping company’s crews out to work on your local relatives’ houses, lure your friends in with free pedicures, or convince your book club to come in and discuss their life insurance needs.
Open officially for business without great fanfare, maybe for a week or two before your (well-advertised) Grand Opening.
Customers will probably just trickle in.
But that will make it easier to practice getting things right before the hopeful rush of customers to come.
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Breakfast Outlet
10. Start early
Don’t wait until opening day, or even until you know when opening day will be.
Be proactive in establishing brand awareness and generating anticipation.
A “coming soon” sign on your in-preparation storefront is a good start, but not enough on its own.
- Preserve the bulk of your initial marketing budget for the Grand Opening, but before that time utilize budget-friendly options like flyers, targeted direct mail, and a social media presence.
- Try to build your brand even before your location is ready.
- If you’re going to be selling handcrafted necklaces or handmade pierogies, seek out a local craft or food festival where you can set up a table and sell your wares. (Be sure to advertise your forthcoming retail presence.) If you’re an accountant, maybe you can volunteer to offer tax advice at the local community center or library (and hand out business cards).
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Breakfast Outlet
11. Involve the community.
Establish your connection to the local community from the very start of your business.
Let people envision your business having a positive community impact for years to come.
- Invite the local press to your event, but also other local business and community leaders.
- Network with as many as possible and establish yourself as a member of the local team.
- If possible, align your Grand Opening with a community event, when local crowds will already be gathered. Make it seem like a part of that larger celebration. Sponsor the entertainment at the holiday lighting celebration or midsummer festival. Advertise both your business and your deep connection to the community.
Breakfast Outlet
12. Guarantee a positive customer experience.
Plan ahead and do whatever you can to ensure that attendees walk away from your Grand Opening with a positive first impression of your new business.
Oversights as simple as inadequate parking, long food lines, or running out of paper products in the restrooms can sour an otherwise enthusiastic reception.
- Have extra staff on hand to make sure customers don’t have to wait too long for service or attention.
- If parking may be an issue, try to work out arrangements beforehand with other businesses or community groups — perhaps setting up satellite parking at a nearby church, for instance.
- Send attendees home with a token of your appreciation — ideally something with your logo on it — along with a coupon / special deal for a return visit.
Conclusion:
- Don’t try to slide under the radar without the proper licensing.
- There are serious penalties when you’re caught.
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