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42 Tips to Start Instagram Marketing Business in Nigeria

Instagram Marketing Business: Starting your own marketing business can be an exciting adventure.

But you must plan properly.

You should choose what type of marketing you want to provide and identify your target market.

After securing adequate financing.

You should create your business structure and work aggressively to find clients.

To increase your visibility, build a website, create a portfolio.

And network with other marketing organizations.

Instagram Marketing Business

Instagram Marketing Business https://www.socialmediaexaminer.com

See also: 22 Tips to Open Frozen Yogurt Kiosk Near Schools in Nigeria

Instagram Marketing Business

1. Learn all you can about marketing.

 Ideally, you should have worked in marketing before deciding to strike out on your own.

If possible, you should intern or take an entry-level job with a marketing firm or advertising agency.

 If you can’t, then you’ll want to do as much reading as possible.

Check out the following books from your library:

Instagram Marketing Business

2. Visit a Small Business Development Center (SBDC).

The Small Business Administration runs many different development centers around the country.

These centers can help you write your business plans.

Engage in market research, and provide you with important business information.

See also: 17 Tips to Start University Laundromat Business in Nigeria

Instagram Marketing Business

3. Decide which marketing services to offer.

Marketing is a large field. Before you can open your own marketing business.

You should decide which type of marketing you want to offer.

Consider your own experience and interests.

If you don’t immediately know.

Then talk to people who are already working in marketing to hear about their experiences.

The following are different types of marketing:

  • Internet marketing: marketing done online, in various forms, such as email marketing or creating video advertisements.
  • Offline marketing: marketing done off the Internet, such as creating ads for print media or television.
  • Outbound marketing: introducing a product or service to people who aren’t searching for it.
  • Inbound marketing: using search engine optimization to improve your placement with online search results.
  • Social media marketing: using different social networks (Twitter, Facebook, etc.) to increase the visibility of a product or service.
  • Promotional marketing: promoting a product or service using coupons, free samples, contests, etc.
  • Other: There are many other kinds of marketing you should research, such as B2B, viral, affiliate, and guerrilla marketing.

See also: 22 Tips to Open Frozen Yogurt Kiosk Near Schools in Nigeria

Instagram Marketing Business

4.Identify your target market.

You might be tempted to offer marketing services.

To anyone who picks up a phone and calls you.

However, you might benefit from narrowing your target market. Consider the following:

  • The types of companies you want to work for.
  • Consider your previous experience in marketing.
  • The industries you are familiar with or have an interest in.
  • The kinds of businesses that can afford you.
  • For example, if you have a lot of experience and intend to charge high fees, then identify large businesses with appropriate marketing budgets.
  • The location of clients. Today, marketing firms work for clients all over the world.
  • However, you should consider different time zones.
  • If you don’t work well in the morning hours, then limit the geographic range of your target.

See also: 17 Tips to Create Business in Nigerian College Premises

Instagram Marketing Business

5. Draft a business plan.

Fortunately, by identifying your services and analyzing the market.
You have done a large part of the legwork for writing your business plan.
A mentor at a Small Business Development Center can help you analyze and build upon it.
A proper business plan will contain the following:

  • Executive summary. Write this last but put it first. It will summarize your entire business plan.
  • Business description. Describe your personal goals and the objectives for your marketing business. Include information about how you will stand out in the field and be successful.
  • Products and services description. Describe what marketing services you will provide to clients.
  • Marketing plan. Explain how you intend to reach customers. You should also analyze the market and your competitors. Identify how you will set yourself apart.
  • Location and employees. Identify where you are based and if anyone is working with you. State whether you intend to use freelancers.
  • Development. Describe how you intend to grow your marketing business. For example, you will need to stay on the cutting edge of technological innovations, especially if you are an online marketer.
  • Financial summary. Provide financial projections that are realistic and estimate your cash flow. Discuss how start-up and operating deficits will be financed until breakeven.

Instagram Marketing Business

5. Secure financing.

You will need money to start your business.
At a minimum, you’ll have to pay for licenses and permits.
As well as for necessary equipment.
Your funding needs may vary, but consider these different sources of financing:

  • Business loans. You can obtain loans from banks, which will charge an origination fee and interest on the loan. You will need to show a bank your business plan as well as personal financial information, such as tax returns and your credit history.
  • SBA loans. The SBA doesn’t lend but it will guaranty a loan, which means it will pay it back if you default. You still get the loan from a regular bank.
  • Personal savings. You can use any extra money in your savings account, or you might get a home equity loan from your house.
  • Credit cards. Ideally, you should get a business credit card and use it only for business purchases.
  • Partners. A co-owner could contribute money to the business; however, you should think carefully before starting a marketing business with someone else.

Read on: 23 Tips to Start New Life @ Late 40s in Nigeria

Instagram Marketing Business

6. Choose your business structure.

There are many different business structures you can choose from. You should consider which business form is best for your business:

  • Sole proprietor. You are the sole owner and you will report your business income on your regular 1040 income tax return. You can use your Social Security Number as your business identification number; however, you will be personally responsible for all business debt. For example, if your business is sued, your personal assets could be at risk.
  • Limited liability company. LLCs are owned by members. In many states, an LLC can have only one member, though states set rules for LLCs. Unlike a sole proprietorship, the members are shielded from personal liability for business debts.
  • Corporation. Corporations are owned by shareholders, who are shielded from personal liability for the corporation’s debts. Generally, corporations are separate entities for tax purposes, though you can elect to become an S corporation. With an S corporation, the profits and losses pass through to the shareholders.
  • Partnership. Two or more people can agree to carry on a business as partners. They are personally liable for the partnership’s debts and also jointly liable. For example, if one partner takes on a huge debt in the partnership’s name, the other partner is also responsible for it. Profits and losses pass through to the partners.

Instagram Marketing Business

7. Draft your bylaws.

If you have a small sole proprietorship.
Then you probably don’t need a list of rules about how to run the business.
However, if you have a corporation, then your state may require that you draft bylaws.
Although you don’t have to file them, you probably need to keep them at your principal place of business.

  • If you formed a partnership, then you should have a signed partnership agreementwith all other partners.
  • An LLC may be required by the state to have an operating agreement drafted.

See also: 11 Tips to Start Airport Administrative Business in Akwa Ibom State

Instagram Marketing Business

8. Form your business with the state.

 Some business structures must be created with your state’s permission.

For example, you will need to file Articles of Incorporation with your state to form a corporation.

You also will need to file Articles of Organization to form an LLC.

  • You should check with your state’s Secretary of State website.
  • They should have printed fill in the blank forms you can use.
  • Typically, sole proprietors and partnerships don’t have to file papers with the state.

Instagram Marketing Business

9. Obtain necessary permits and licenses.

Your marketing business may need licenses or permits from your state and local government.

Before you can start operating.

You should use the tool at the SBA website to find what licenses you need for your state: https://www.sba.gov/starting-business/business-licenses-permits/state-licenses-permits.

  • You may also need to file for a fictitious business name if you want to use a trade name that is different from your name or different from the names included in your filings with the state.

Read on: 24 Top Airport Business Solutions in Akwa Ibom State

Instagram Marketing Business

10. Think about hiring office space.

Some people run virtual offices out of their homes.

However, you should consider renting office space.

If you rent space, then you can invite clients to visit you at work.

You also can work closely with your other employees, which helps build a common culture.

  • Remember not to spend too much on space.
  • Instead, look at your business plan and identify how much you can spend on an office.

Instagram Marketing Business

11. Create a website.

People shop for business services online, so you need a website.

 If you don’t have a lot of money, then you can create a basic website yourself.

However, if you are trying to sell website design as part of your marketing.

Then your own website needs to be top-notch.

See also: 18 Tips to Start Flight Dispatcher’s Airline Training in Nigeria

Instagram Marketing Business

12. Print marketing materials.

You want a variety of printed materials to hand out to potential clients.

At a minimum, you should purchase business cards.

You might also want to create a flyer that you could send in the mail or as an email attachment.

Instagram Marketing Business

13. Compile a portfolio.

The best way to sell your services is to show potential clients marketing work you’ve done in the past.

You can have hard-copy samples of your work to show the client, and you should also put it online.

Depending on your marketing business.

You may also want to include client testimonials as well as case studies on the effectiveness of your marketing.

  • With a physical portfolio, include at least eight items.
  • Have your strongest piece first and your second strongest last.
  • Properly label each work, identifying the client who hired you.
  • Also get the client’s permission to use the work in your portfolio.
  • You can include more in an online portfolio, though you must be careful to organize them by category.
  • Remember to add to your portfolio as you complete more projects. The portfolio should always reflect the best work that you have done.

See also: 11 Tips to Become Airline Flight Dispatcher in Nigeria

Instagram Marketing Business

14. Talk to friends.

You can try to drum up clients by cold calling businesses and asking if they need services.
However, the most effective way to find business might be to talk to people you know.
Ask them if they know anyone who needs marketing services.

Instagram Marketing Business

15. Join organizations.

Joining a marketing organization is a great way to expand your network of contacts.
And also gain access to industry information.
For example, consider joining any of the following organizations:

  • American Marketing Association
  • Internet Marketing Association
  • Society for Marketing Professional Services

16. Offer a variety of services.

When starting out, you want your services to be attractive to a wide range of people.
Accordingly, you should prepare to offer services that businesses with all kinds of budgets can afford.

  • Think about offering free information on your website.
  • For example, you could include a tutorial on how to do basic email marketing.
  • This is a good way to show a client (for free) your knowledge.
  • If they like what they see, they might contact you for paid work.

Read on: Top 25 Current Women Business Niche in Nigeria

Instagram Marketing Business

17. Blog about marketing.

A good way to increase your visibility is to guest blog about marketing.

You should have identified blogs in your field as you read everything you could find about marketing.

Now approach the blog owner with a writing sample and ask if you could contribute a post or two.

  • Always include your business’s name and preferably a link to your website in the byline.

Instagram Marketing Business

18. Hire help.

As you grow, you might need to hire people.

You should seriously consider hiring freelancers, at least at first.

Also try to develop long-term relationships with your freelancers once you find people who are dependable.

  • Generally, freelancers are more expensive than regular staff.
  • So you should consider hiring someone full-time when you see a need.

Instagram Marketing Business

19. Learn How to Take Better Pictures on Your Phone

You don’t need a fancy DSLR camera to succeed on Instagram.

Chances are the smartphone in your pocket has all the power you need.

PopPhoto and CIO have great tips to offer on how to use your smartphone’s camera to the best of its abilities.

See also: 21 Niche Women Business Plans in Nigeria

Instagram Marketing Business

20. Share Drop-Dead Gorgeous Images

As a general rule, the pictures that perform best on Instagram are stunningly beautiful scenery shots.

While not every photo you share will be this caliber.

Try to make it a priority to share gorgeous images once a week.

Instagram Marketing Business

21. Get to Know Instagram’s Filters

Instagram offers more than a dozen automatic image filters.

But they’re not all created equal.

Overall, my go-to favorites for general image editing include hefe, inkwell and rise.

Read on: 23 Tips to Open Wine/Brewery Tasting Room Business in Nigeria

Instagram Marketing Business

22. Experiment with Other Image Editing Apps

If Instagram’s filters aren’t doing it for you.

There are plenty of other image editing apps out there to give your pictures the love they need.

In particular, check out Lumie, PicMonkey, Pixlr and Color Splash.

Instagram Marketing Business

23. Think About Story Arcs

The pictures you share on Instagram don’t need to be one-off photos that aren’t associated with each other.

Think in terms of story arcs and share series of pictures that show actions being taken.

Items that are associated with one another or progressions through time.

24. Try a Collage of Pictures

Similarly, collages of pictures combined into a single image allow you to share more content with each upload.

Use the image editing apps referenced above.

Or one of a number of other programs designed to help you mash up pictures in this way.

Instagram Marketing Business

25. Add Text to Your Pictures

Memes tend to get a lot of traction on Instagram.

So take advantage of this type of viral-style image by creating your own graphic and text combinations.

Use the Meme Generator website to research current meme trends, as well as make your own to share.

See also: 22 Tips to Open Cupcake Kiosk Near School in Nigeria

Instagram Marketing Business

26. Experiment With Video Clips

Instagram has introduced the ability to share video clips alongside the platform’s static photos.

To give it a try, use the movie camera icon within Instagram to record up to 15 seconds of footage.

And then apply a video-specific filter to improve its look.

Instagram Marketing Business

27. Tell Your Brand Story Without Selling

Brand marketing on Instagram can be tricky, as younger demographic users tend to be sensitive to over-promotion.

Avoid irritating these users by identifying ways to share key components of your brand’s image without resorting to outright sales tactics.

Instagram Marketing Business

28. Give a “Behind the Scenes” Look

The Ellen Show is one of the most popular accounts on Instagram.

But the images her team shares aren’t the kinds of polished production photos you’d expect.

Instead, her candid “behind the scenes” shots help to personalize her brand and connect on a more personal basis with followers.

Instagram Marketing Business

29. Showcase a Lifestyle

One way to tell your brand’s story without directly selling is to share lifestyle shots that reinforce your brand’s persona.

Sharing surfing photos, for example, gives off a casual, laid back vibe.

While sharing pictures of races creates a more motivated, driven identity.

Read on: 27 Tips to Start Fast Food Restaurant Supplies Business in Nigeria

Instagram Marketing Business

30. Show New Uses for Your Products

If you want to be more direct when marketing on Instagram.

Use your uploads to show off innovative new ways to use your products.

Followers tend to be quite forgiving of brand marketing efforts.

When they receive something of value in exchange for their attention.

Instagram Marketing Business

31. Preview New Products

Similarly, one way to gain attention on this social platform.

Is to preview new products on the site.

Before they’re released to the general public or announced elsewhere.

Obviously, this strategy isn’t right for every brand.

As those targeting older users could lose some media attention by announcing here.

But if Instagram’s user base represents the right fit for your company.

There’s almost no better way to make a splash.

See also: 10 Tips to Keep Pollutants Free House in Nigeria

Instagram Marketing Business

32. Introduce New Employees

Whenever you hire a new employee, take a photo of him or her and post it to Instagram.

Doing so helps your followers to build personal relationships with your team.

While also filling your feed with content that isn’t directly self-promotional.

Instagram Marketing Business

33. Use Relevant Hashtags

Hashtags are incredibly important on Instagram.

Before releasing any image, search around for similar content to see which hashtags are likely to lead to the most awareness and engagement.

Instagram Marketing Business

34. Share your Instagram Pics on Other Social Networks

Don’t limit your Instagram pictures to Instagram.

Post your Instagram links to Facebook, Twitter and any other social media service your company uses.

In order to grow your user base and provide followers on other networks with valuable content.

Read on: 26 Tips to Open Airport Fast Food Franchise Business in Akwa Ibom State

Instagram Marketing Business

35. Use Collecto to Manage Your Instagram Presence

Pro users of the popular Collecto service can use the program to enhance the site’s navigation capabilities.

As well as manage photos in albums.

The less time you spend on account management.

The more time you can invest into delivering great quality images.

Instagram Marketing Business

36. Give Ink361 a Try to Engage With Other Users

Another great Instagram tool to check out is Ink361.

Use the system to discover new followers.

Connect with other people and analyze the social impact your photo-sharing activities have had.

Instagram Marketing Business

37. Check Out Iconosquare for Instagram Statistics

One last Instagram tool to add to your arsenal is Iconosquare.

Once it’s set up, you’ll be able to view account stats on everything from the number of likes each of your photos has received to the growth of your follower base.

Read on: 10 Tips to Become Airline Customer Service Agents in Nigeria

Instagram Marketing Business

38. Focus on Community – Not Influencers

Instagram tends to be a democratic space.

There aren’t many individual influencers who shape the community.

So instead of trying to find and target these power users.

Focus your marketing efforts on reaching out to and connecting with members of your community.

Instagram Marketing Business

39. Host an Instagram Contest

Instagram contests can be as involved or as hands-off as possible.

No matter what prize you decide to offer or how you’ll track and judge entries.

Site users tend to get excited about these promotions (and the brands that run them).

See also: 5 Top Akwa Ibom Airline Jobs Training tips

Instagram Marketing Business

40. Post at Peak Times

As you post on Instagram, pay attention to the times during the day when your images receive the most likes and comments.

Use the trends you’ve identified to be sure you’re posting at peak times.

When you’ll be most likely to reach members of your audience.

Instagram Marketing Business

41. Keep an Eye on Your “Feed Speed”

Don’t inundate your users with images.

See how frequently other brands in your industry are posting and mimic their feed speed.

Paying attention to the impact on your account’s metrics as you vary this rate.

Read on: 60 Related Airlines Flight Interview Questions in Nigeria

42. Respond to All Comments you Receive

Recognize users that take the time to comment on your images by responding to their messages.

Clicking on users’ names first will add them to your response.

Tagging them and making it more likely that they’ll see you’ve taken the time to comment back.


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