Marketing Plan for Retail Food Product :To create a marketing plan for a food retail product.

You need to analyze your product using the Product, Positioning, Price, Place — or “4 Ps” — method of marketing.

An effective plan ensures that your marketing and advertising strategy is consistent.

When you hand off the plan to your advertising employees.

Without an in-depth marketing plan.

Your business risks marketing your food product to the wrong demographic.

In the wrong marketplace, for the wrong price.

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1. Marketing Plan for Retail Food Product :Get your Marketing Objectives

Example:

• Maintain positive steady growth each month.
• Increase market penetration every quarter.
• Generate increased brand awareness quantified by reactions/ feedback of customer sat the trade shows.

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2.Marketing Plan for Retail Food Product :Get your Financial Objectives

Example:

• Decrease customer acquisition costs by 1% a quarter.
• Continue to decrease variable costs through efficiencies gained from experience.
• Increase profit margins by .5% per quarter.

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3. Marketing Plan for Retail Food Product :Get the targeted Markets

Try and market your product in  three distinct market segments:

Example:

1. End Users- Operators that have their own vending routes who wish to expand their product selections. Included in this category are large institutional food service companies that engage in vending operations as part of their overall food service business.
2. Distributors- Companies that supply operators with machines and supplies for their operations.
3. Branded Sandwich Manufacturers and Branded Juice Companies- By working closely with these companies, Chef will customize the machines to meet the company’s specifications and to allow them to “brand” our machines with their products.

They will either supply the machines or sell them to their customers who will buy product supply for the machines from these companies.

Chef has two markets for the equipment business:

1. Restaurants and Hotels – End users who benefit from the equipment purchased.
2. Equipment Supply Companies- These are large supply houses that offer a variety of equipment to the food and beverage industry.

The following Market Analysis table and chart are broken down by general market segments, versus the specifics listed above.

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4. Marketing Plan for Retail Food Product :Get the retail food product and determine its benefits and characteristics