BusinessHABCreativity synonym: Creativity is essential to a marketing campaign’s success. In fact, in today’s digital world, it’s even more important than ever before. But what exactly is creativity and how can marketers leverage it to their advantage? Creativity is the ability to think of something new or find meaning in things that may seem ordinary. When you see something in a new way or discover an unexpected use for something, you are demonstrating your creativity. There are many ways to cultivate this skill, which will be useful when developing your marketing plan. Creativity helps you come up with original ideas that set your products and services apart from others in your industry.
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10 Synonyms for Creativity That Will Inspire Your Marketing Plans
Creativity is a strange beast. It’s either there or it isn’t, and finding it can be like looking for a needle in a haystack. The problem with seeing it as a rare gift is that you start to feel anxious about when you’ll have the right moment or right environment to tap into it again. But we’re here to tell you that creativity isn’t something you find; it’s something you do. Creativity comes from within, so if you want your marketing plans to bring out your inner creative genius, read on for 10 synonyms for creativity that will inspire your marketing plans and help you unleash your potential.
Creativity is…
First, let’s be clear about what creativity isn’t. Creativity isn’t copying what other brands are doing. Creativity isn’t just about engagement. Creativity isn’t a one-off campaign that grabs headlines but has no lasting impact. Creativity isn’t just for big brands with big budgets. The best way to understand what creativity really is is to understand what it isn’t. Creativity is not a formula you can follow step by step and get the same results every time. It isn’t something you can turn on and off like a light switch. And it isn’t a goal you can achieve just by ticking a few boxes.
Creativity is possibility
Remember these famous words: “I have a dream.” While Martin Luther King Jr.’s words are iconic, they aren’t just a symbol of racial equality. King’s speech represents the creative spark that can come from exploring what is possible. This type of creativity is all about looking past the current situation and finding new ways to do things. It’s about finding new ways to engage customers, new ways to inspire employees, and new ways to improve business processes. You don’t need a big budget or a big idea to start sparking creativity. You just need to look for the possibilities in everything around you, from the latest technology to the people around you.
Creativity is exploration
This kind of creativity is all about experimenting to find the best solution. You don’t know what you’ll discover along the way, but you do know that the end result will be far better than what you can imagine now. When you explore, you’re not just coming up with a few ideas and deciding which one is best. You’re creating lots of ideas, knowing that most won’t make it to the next stage. You’re testing out different designs, messages, branding, and marketing channels to figure out what works best. Again, you don’t need a big budget to start exploring. There are loads of ways to experiment for free.
Creativity is growth
When you come up with new ideas, engage with customers, and try out new strategies, you’re also growing as a person. Growing as a person is as important as growing your business. When you tap into your creativity, you’re not just coming up with a new marketing plan. You’re growing as a person. You’re exploring new ideas and new ways of doing things. You’re discovering new parts of yourself and the world around you. This type of creativity requires you to leave your comfort zone and get out of your head. It requires you to try new things and experiment with new ideas. It requires you to engage with customers and colleagues so you can understand their needs better—and it even requires you to look inside yourself and see what you need to grow as a person.
Creativity is risk-taking
When we talk about risk-taking, we’re not talking about taking risks with your brand or reputation. We’re talking about taking risks with your ideas and your marketing plans. When you create a marketing plan that uses tried-and-tested methods over new, creative ideas, you’re playing it too safe. You’re playing it safe because you’re not willing to risk anything going wrong. That’s not creativity; it’s being risk averse. Creativity requires taking risks with your ideas. It requires putting yourself out there. It requires you to be vulnerable.
Creativity is collaboration
Not only does creativity require you to collaborate with customers, colleagues, and designers, but it also requires you to look for ways to collaborate internally. When you create a marketing plan based on tried-and-tested methods, you’re not challenging your team to come up with new ways of doing things. You’re not giving them the space to be creative and come up with new ideas. Instead, you’re challenging your team to find the best solution out of a few options. You’re being risk averse instead of creative.
Creativity is experimentation
Experimentation is closely linked with risk-taking and exploring new ideas. Experimentation is all about trying out new ideas, seeing what works, and finding new ways to do things. Experimentation is not just about trying something new. It’s about trying lots of new things so you can find out what works best and discard the rest. That means you might try one or two new strategies for your marketing campaigns. You might try a few designs for your website. You might try a few different ways of communicating with customers. But you’ll discard the things that don’t work and keep the things that do work so you can move to the next stage.
Creativity is art and craft
This is one of the most important types of creativity. The idea that you can’t be creative if you can’t draw or paint or create something is a myth. Creativity isn’t just about being artistic. It’s about weaving together different threads to create something new. You need to understand your brand, your customers, and your competitors. You need to understand design, technology, and business. And then you have to weave all of those threads together to create something new and innovative. To do that, you need to be well-read, well-informed, and up-to-date with the latest trends. You need to be a curious person who is always asking questions and looking for new ways to improve things.
Creative thinking requires a different mindset
To tap into your creative genius and unlock the power of creativity, you need to change your mindset. You need to open your mind to new ideas and new ways of doing things. You need to stop playing it safe and start taking risks. You need to stop looking at what other brands are doing and start looking at what is possible. You need to stop looking at creativity as something that happens once in a blue moon and instead look at creativity as a skill you can develop. The best way to change your mindset is to change your language. Instead of saying you need a creative idea, say you need to be creative. Instead of saying creativity is rare, say it’s accessible to everyone.
Bottom line
If you want to create a marketing plan that sparks creativity, you have to be creative. You can’t wait for inspiration to strike you. You can’t hope that creativity will come out of nowhere. To create a marketing plan that sparks creativity, you have to find new ways to engage customers, explore new ideas, take risks with your ideas, and weave together different sources of information. You have to be creative.
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