Top 42 Wholesale/Distributor Business Plans

Dropshipping suppliers: So you want to start a wholesale distributorship.

Whether you’re currently a white-collar professional, a manager worried about being downsized, or bored with your current job, this may be the right business for you.

Much like the merchant traders of the 18th century, you’ll be trading goods for profit.

And while the romantic notion of standing on a dock in the dead of night haggling over a tea shipment may be a bit far-fetched.

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The modern-day wholesale distributor evolved from those hardy traders who bought and sold goods hundreds of years ago.

Three types of operations can perform the functions of wholesale trade.

Wholesale distributors; manufacturers’ sales branches and offices.

And agents, brokers and commission agents.

As a wholesale distributor, you will probably run an independently owned and operated firm that buys and sells products of which you have taken ownership.

Generally, such operations are run from one or more warehouses where inventory goods are received and later shipped to customers.

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1. Beverage Machine Retail Business Plan

Margarita Momma is a start-up frozen drink machine rental service.

This versatile drink can be made with or without alcohol.

With delivery, we provide full setup, instructions, and also take-down the following day.

The focus of this business plan is to prioritize important events, and to key in on implementation.

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2.Coffee Distribution Business Plan

The Coffee Warehouse is a new business providing full service distribution of coffee and supplies to coffee houses and espresso stands throughout the Spokane and Northern Idaho market.

3. Vending Services Business Plan

Chef Vending is a start-up business that imports vending machines and commercial food and beverage equipment from Spain.

Chef Vending targets Florida and the Southeastern United States.

The primary means of exceeding the current sales goal is the establishment of a strategic alliance with a major national brand for the vending line.

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4. Artificial Flowers Import Business Plan

Fantastic Florals’ quality products are unique and exclusive.

Its main target consumers are women with upper-middle to upper-end incomes.

FFI’s competitive edge is that the products are 100% handmade, unlike competitor’s products, and we hope to attract people who value the artistry of silk flowers.

FFI is also a wholesale supplier to the retail gift market.

5. Promotional Products Maker Business Plan

Elsewares Promotional Products & Packaging has been established to supply logo imprinted promotional products to advertising specialty distributors.

Who, in turn, market these products to the end user.

Startup costs will be used to purchase inventory, office equipment, and imprinting machinery, as well as catalog costs and initial advertising expenses.

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6.Wholesale Juice Business Plan

Oasis Juice has been a successful product brand for three years.

Sales of the company’s natural 100% fruit juices have grown by 15% each year.

And are now available in over 100 store outlets in the area.

Oasis Juice will gross #580,000 in sales this year.

Oasis Juice plans to expand distribution of its juice products to stores state-wide.

7. Ethnic Food Import Business Plan

Aztec Food Imports (Aztec) will offer food product imports from Nigeria to meet increased demand by the city’s growing Hispanic/Latino community.

Aztec has been successful over the competition in supplying imported Nigerian food products to the area’s two supermarkets.

From this base, Aztec will build a successful business serving the area’s large and small markets.

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8.Surf Clothing and Sportswear Business Plan

Hang Toes Surfing is composed of surfers and designers making quality products for surfing, skating, and other active lifestyles.

It is located in Florida, has its products manufactured in South America, and will soon have its products available for distribution throughout the United States.

Hang Toes Surfing will generate robust profits by year three.

  1. Wholesale Food Business Plan

Justin Seafood Market has been providing customers with the finest quality seafood for five years.

The business is primarily wholesale to area restaurants.

We purchase seafood directly from local fishermen and contacts all along the Florida panhandle.

This allows us to pick from the finest selection of seafood available anywhere.

  1. Garden Nursery Business Plan

Rose Petal Nursery is a start-up garden supply provider.

They are dedicated to providing a quality choice for people looking for plant and garden supplies.

As well as serving contractors who need a reliable source of products.

Rose Petal Nursery will offer a variety of plants, trees, vegetable plants.

Along with a selection of garden supplies.

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  1. Theatrical Music Producers Business Plan

Edgar Risk Ventures, Ltd. offers musical artists the distribution of recorded performances in hard copy.

And digital, traditional, and Internet air play formats.

The company offers consumers of the satellite, Internet, live performance and recorded product markets the opportunity to obtain high-quality, expertly produced music products of many genres.

  1. Music Recording Distribution Business Plan

HeavyMetal Praise Records’ mission is to introduce Christian HeavyMetal rock music to the young skateboarder target market, signing bands in this musical genre.

And recording and selling CDs through existing distribution channels.

Heavy Metal Praise Records is an artist-friendly label, priding itself on giving its bands complete artistic and creative freedom.

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  1. Furniture Import Business Plan

Poppi supplies imported Spanish chairs and other furniture items to certain market niches which are not well served by the large domestic manufacturers. The owner of Poppi utilizes her interior design background, her experience in the furniture retail market, as well as her contacts in Spain to tailor her products to the needs of these market niches.

  1. MLM Water Filter Business Plan

The Water Factory is a Multi-Level Marketing (MLM) firm that sells Water Genie home water filtration systems. The Water Factory will sell three different models: the Carafe, which looks like a large water pitcher; the Faucet Mount, which attaches to the end of the existing faucet; and the Counter Mount, which rests on the counter.

Wheelie Deals is a start-up wholesale distributor that serves the retail bicycle industry. Wheelie Deals will carve out a focused niche within this industry, providing closeouts, last-year models, and seconds. Most of the large wholesalers will occasionally offer closeout deals, so Wheelie Deals will quickly become the #1 source for above-average margins.

  1. MLM Cleaning Products Business Plan

Earthly Clean is a start-up organization using the multi-level marketing (MLM) business model to sell a complete line of non-toxic, environmentally friendly cleaning supplies for all possible household uses. Earthly Clean is finalizing a contractual agreement with a major cleaning supply manufacturer for the production of a line of private label products.

  1. Coffee Roaster Business Plan

Beanisimo Coffee is a start up Salem, Oregon based coffee roaster that has developed a wide range of premium coffees and espressos, including Italian Roast, French Roast, Columbian Dark, African Roast and Sumatra. The founder, an Italian master coffee roaster, combines old world Italian traditions and recipes to meet the market need for premium coffees.

  1. Fitness Equipment Business Plan

Circuit Fitness Importing, a start-up company, will be the exclusive importer of the Italian Esercitazione Diritta brand of circuit fitness exercise machines and equipment for gyms, fitness centers, health clubs, etc. Revenue for years two and three have been forecasted to grow 20% annually. For the same years net profit will be 6.0% and 6.98%.

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  1. Commercial Catalog Sales Business Plan

JTB Industrial Sales offers B2B catalog orders and consultation for supplies and parts to clients in the automotive, aerospace, utility, metalworking, and manufacturing industries. It is one of three sub corporations of the holding company, JTB Technologies.

By focusing on its heritage and the strength it brings into the products, their quality, and uniqueness, Salvador’s will increase its sales to more than $2 million by the turn of the century, while improving the gross margin on sales cash management and working capital.

20. Furniture Manufacturer Business Plan

Trestle Creek Cabinets is a cabinet company specializing in custom cabinets for the high-end residential, resort, and commercial markets. Building a strong market position, the company projects revenues to grow substantially between FY2001 and FY2003. By maintaining an average gross margin of over 25%, the company estimates handsome net profits by FY2003

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  1. Nonprofit Food Bank Business Plan

Helping Hand is a non-profit organization working to alleviate hunger in Johnson County by soliciting, collecting, growing, and packaging food for distribution through a network of service agencies and programs that serve our target population groups.

  1. Peach and Apricot Farm Business Plan

Wilson Family Peach Farm is a start-up venture in Gainesville, Georgia producing peaches and nectarines to sell to wholesalers, retailers and canneries and as a medium for research programs on agriculture and nutrition by the owners.

  1. Coffee Export Business Plan

Silvera & Sons prepares green Arabica coffee beans grown in Brazil for exportation to American specialty roasters and sells to wholesalers on the Brazilian market. We will expand production capacity from 72,000/60kg bags per year to 120-160,000/60kg per year.

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25.Agriculture Fruit Farm Business Plan

Farmers Group will buy and merge two existing organic vegetable and fruit farms, and will distribute fresh organic vegetables to food processors, restaurants and farmers’ markets. It is committed to the improvement of food taste and nutritional quality. It builds upon an array of biological and horticultural education, experience, and the founders research.

  1. Agriculture Farm Business Plan

Botanical Bounty is an existing farm dedicated to the production of botanical perennials for the natural supplement industry as well as plant nurseries. Botanical Bounty will feature: Echinacea – an immune system booster; Ginseng – a source of energy; St John’s Wort – for mild depression; Skullcap- for inflammation; and Ginger – a stomach soother.

  1. Specialty Gifts Business Plan

Pink Lady Bug Designs is a provider of high-quality, uniquely crafted chocolates, gift baskets, and other fine products that are sold to raise awareness and funds for women’s health programs. Pink Lady Bug Designs’ strength lies in the talents and experiences of each of the principals involved, fueled by a conviction to help prevent and cure cancer.

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  1. Computers Reseller Business Plan

Crest Systems is a new Value Added Reseller (VAR). The company is focused on marketing specialty inventory software products to over 1,200 VARs that sell in vertical markets. Each market is distinct and serves a particular specialty industry. In addition to the software, Crest will sell the inventory data collection hardware that will operate the software.

  1. Microbrewery Business Plan

Martin Cove Brewing is an established producer of hand-crafted lagers, ales, and pilsners. Martin Cove plans on expanding its distribution to larger metro areas, and to larger grocery store chains.

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  1. Export Watch Manufacturer Business Plan

Grutzen Watches will build and export to the U.S. high quality European designed watches. The purchase of mid- and high-level European watches has increased by 50 percent over the past two years. A luxury watch is the current main focus for a future product. Other future products could include alarm clocks, wall clocks, and clocks for luxury automobiles.

  1. Pasta Manufacturer Business Plan

The Pasta Tree seeks to expand its existing wholesale market to statewide retailers. For the past three years, the company has sold its fresh pasta products out of its own storefront and in the city’s five natural food stores. The company has built a loyal consumer base, and is now planning to extend operations to major supermarket chains across the city.

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  1. Cosmetic Herbal Sundries Business Plan

Gentle Touch Creations is a start-up business specializing in hand-made herbal products, including herbal therapy packs, soaps, Saint-John’s-wort oil, balsam eye packs, salves, moisturizers, herbal bath bags, and bath powder. Gentle Touch Creations sells these herbal products retail at craft fairs and online, as well as wholesale to large retailers.

  1. Produce Farm Business Plan

Mixed Greens Salad Gardens specializes in growing exotic salad field greens for local restaurants. MGSG’s objectives are to develop a product-based company whose goal is to exceed customer’s expectations, increase production efficiency by 10% a year, and lastly, develop a sustainable farm business able to survive off their cash flow.

  1. Wholesale Food Manufacturer Business Plan

Jean’s Tofu Delight, a local manufacturer of tofu pate and related soy products plans on expanding its wholesale distribution into regional supermarkets as well as specialty and health food retailers. The company’s tofu pate has grown in sales by 15% each year, for the past three years, and is now available in over 100 store outlets in the local area.

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  1. Gravel Rock Products Business Plan

Durango Gravel, Inc. produces and sells types and grades of gravel to public and private customers in the Four Corners Region, concentrating on the area around Durango, Colorado. Durango Gravel seeks to expand its existing market niche by becoming a major supplier to the asphalt paving companies in the Four Corners area. We reached profitability in Year 1.

36.Freight Brokerage Business Plan

Silicon Freight Brokers (SFB) is a specialized freight broker service. Freight brokers provide a service by linking customers with shippers and trucking companies. They are also known as third-party transportation providers. SFB will occupy a niche within the general freight brokerage market by specializing in the shipment of silicon chips.

  1. Import Export Business Plan

Visigoth Imports provides complete import/export brokerage services including purchase contracts, shipping, warehousing, and delivery scheduling. The company concentrates on special and cultural imports from Germany and Scandinavia to our town. Visigoth also provides trade consultation services to farms of the Consumers Co-op’s Farmland Fund initiative.

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  1. Wholesale Landscape Products Business Plan

Glen Mar Forest Products will offer a growing customer base a new product line that will change the face of landscaping. The product, Rainbow Mulch, is color enhanced shredded hardwood mulch, and is colorfast and environmentally safe. It does not blow or wash away, is safe for all plants and animals, is 100% organic and produced from virgin wood products.

  1. Family Clothing Business Plan

ReHabiliments distributes and sells retail socially consciously produced clothing for the entire family. Marketing focus is on bringing harmony to individuals, local communities and world groups, with uplifting logo and printed messages on clothing, as well as giving back profits to charitable organizations.

  1. Export Automobile Parts Business Plan

D.A.P. Exports is a business that exports automobile parts and auto lubricants to Latin America. Many of the company’s shipments combine American-made products with foreign parts with some re-packaging and labeling. D.A.P. Exports will contract with the region’s taxi companies to provide auto parts and auto lubricants at wholesale prices.

See also: 19 Tips to Find Hatchery Business Investor in Nigeria

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  1. Music Recording Producer Business Plan

Mt. Hood Records is a start-up home business that aims to become a premier regional recording label. They will represent and promote local bands, produce, and distribute and retail music CDs. Mt. Hood Records business philosophy for long term sustainable growth will be to sign up just a few bands and promote them equally, heavily, locally, and regionally.

  1. Nonprofit Recording Co-op Business Plan

Gamehenge Tapers Co-op is a not-for-profit organization created to serve the local hobby-based tapers community which trades live recordings for personal use, never for commercial gain. The Co-op will provide the equipment needed to further the taping of shows for personal consumption only. The organization exists to support the trading community.


Wholesale distribution is a very large segment of the economy and constitutes about 7 percent of the nation’s GDP,” says Pembroke Consulting Inc.’s Fein.

“That said, there are many different sub-segments and industries within the realm of wholesale distribution, and some offer much greater opportunities than others.”

Among those sub-segments are wholesale distributors that specialize in a unique niche (e.g., the distributor that sells specialty foods to grocery stores), larger distributors that sell everything from soup to nuts (e.g., the distributor with warehouses nationwide and a large stock of various, unrelated closeout items), and mid sized

distributors who choose an industry (hand tools, for example) and offer a variety of products to myriad customers.

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