How to Start Martial Arts Business in Nigeria

Martial Arts School Business :  Are you a martial arts professional? And you want to start a martial arts school with small startup budget? Here is this post, I put every details and resource on how to start a small-scale martial arts school. Check it out.

Revenue wise martial arts business is very lucrative. As it focuses on a specialized instruction. Generally, martial arts are the different systems of self-defense. Simply, you can say, it is an art to physically defeat opponents and defend against threats.

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Martial arts are very popular globally.  Even it is a  well-accepted form of workout. Among the different types of arts, mixed martial art is most popular.  Although the industry serves a demographically diverse clientele, we can expect a potential market in the industry.   The major portion of clientele include males and the youth.

Different Types Of Martial Arts

There are five distinct categories in the industry.  These are stand-up or striking styles, grappling styles, low impact styles, weapons based styles, and MMA (A Hybrid Sports Style).

Martial Arts School Business :

Striking or Stand-Up Styles

  • Boxing
  • Karate
  • Krav Maga
  • Kung Fu
  • Kickboxing
  • Tae Kwon Do

Grappling or Ground Fighting Styles

  • Brazilian Jiu Jitsu
  • Russian Sambo
  • Shootfighting
  • Wrestling

Martial Arts School Business :

Throwing or Takedown Styles

  • Aikido
  • Judo
  • Hapkido
  • Shuai Jiao

Weapons Based Styles

  • Iaido
  • Kali
  • Kendo

Low Impact or Meditative Styles

  • Baguazhang
  • Tai Chi
  • Chi Gong based styles

MMA- A Hybrid Sports Style

Finally, this is most popular. In addition, it gives better revenue. This is mixed martial art.

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7 Basic Steps of starting a Martial Arts Business in Nigeria

1. Get Expertise & Skill

Check whether you have the proper qualification or not. You must have the necessary qualifications. However, they vary depending on the province you are starting the school. Having a master arts black belt is the must for starting a school. Generally, a black belt is at least very proficient in a style’s techniques. In many cases, true experts may have degrees attached to their black belts (2nd-degree black belt, for example) or are actually called masters of their art.

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Martial Arts School Business :

2. Craft Business Plan

Alike any business, this is most important. You will need to decide how mush are you require. Determine your target demographic. In addition, How you will attract clients. What will be your marketing strategy? Set your business goal and plan to reach there. Furthermore, determine your business objective. You must craft the financial part also. Calculate the startup budget with working capital cost. And calculate an expected ROI with cash flow.

3. Select A Location

You must find a location to start your school. It is better to establish near the posh residential area. According to your requirement secure a space. However, there are certain space requirements for setting up a dojo. Don’t go for purchasing a space. Start with a rental space.

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 Martial Arts Business

4. Setup The Dojo

First of all, you must offer a professional and comfortable interior to your clients. Ask an interior designer to craft a floor plan. Secure space for waiting and changing room. Decorate the inside walls with large mirrors and martial arts related paintings. Have a notice board to fix the schedule of classes or tournaments. Concentrate on flooring. In addition, get them full matting. Display a belt rack.

5. Fix Charges

Fix the charges carefully. However, you can offer free sessions to attract new customers.  Common forms of martial arts classes include karate, Tae Kwon Do, Kung Fu, Aikido, and Judo. There is little cost variance among the different types. However, you can offer different charges for children and adults.

6. Martial Arts Business: Staffing

According to your plan hire employees. However, you instructors must have proficient knowledge of the subject. And of course, a passion for teaching others.

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Martial Arts Business

7. Promote Your Martial Arts Business

Advertising and promotion are the musts. Promote your school offline and online both.  Have your own website. Promote on social media. Find a relevant team, school, or group to sponsor.

You’ll need to do a cost-benefit analysis. However, this can make your school look really good in your community and boost your presence. Have some printed stickers. They are really very effective tools to boost the awareness. In addition, you can offer the after-school programmes for the children. Offer free demonstrations at local schools.

Martial Arts Business

If you want to start your own martial arts Business, I will recommend you to read the book ‘Small Dojo Big Profits.’  This is the classic text on starting a martial arts school – the martial arts business plan trusted by thousands of martial arts school owners for over a decade. The author of this book has shared the valuable detailed guide for starting a successful martial arts school of your own.

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