Open Gasoline Business: Modern gas station have grown more than just a site to fuel our cars.
They have turned into a separate market segment that requires an efficient gas station business plan and winning strategy.
The main feature of the convenience store industry is the ability to combine several fields at the same time. They include:
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- Foodservice;
- Convenience Retail;
- Fuel Sales.
Starting a business in a small town can be a great way to test the waters for your product or service.
Your competition is limited in a small town and advertising costs can be lower than in major cities.
Oftentimes, word of mouth is the fastest and best advertising.
Here’s what you need to know to Open Gasoline Business
Open Gasoline Business
1. Look around the community to see what need is not being met.
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2. Research how much money, education and help you‘ll need for your small business.
Open Gasoline Business
3. Get a business plan
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Open Gasoline Business
4. Get a good location:
Pick a suitable location for your business and check with local zoning experts to ensure you obtain the correct permits for the location.
Almost all small town governments require permits to start a new business.
Even if the business will be home-based. If your operation will be located in a commercial district.
You’ll probably need many more permits for zoning, parking, employees and more.
5. Join the chamber of commerce
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Open Gasoline Business
6. Promote your business
Promote your new small town business by joining local merchant associations.
And sponsoring events and sports teams.
Introduce yourself to your community by attending these events.
And remember to hand out business cards so people remember you helped with the event.
7. Get to know other local business
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Open Gasoline Business
8. Think about open land available in your region.
Can you think of an area in need of a gas station?
- Market analysis has shown that one of the top things a consumer thinks about in choosing a gas station is location.
- Customers will want a location that is along a major route to work and convenient in terms of traffic patterns.
- Think about the set up of your station as well. Customers will want to go to a station that is easy to enter and exit from nearby roadways.
9. Consider the local competition.
You will want to avoid an area that is already saturated with gas stations.
- Look into areas where there is a lot of growth, such as around major cities. As new neighborhoods and business districts crop up, there will be a demand for new gas stations.
- Research the locations of big-box retailers such as Sam‘s Club which offer steep gas discounts.
- You will want to place your gas station a distance away from these places to avoid the competition.
- Consider hiring a modeler to work with you. Many companies exist for site modeling. These professionals will help you build a digital model of your gas station at the site you are planning.
- This can help you decide whether or not your design is feasible at the location and if there is too much competition nearby.
Open Gasoline Business
10. Think about the accessibility of a potential Gasoline Business to local roads and interstates.
Your presence along a key interstate or street will draw in customers.
- If your site is close to an interstate or major highway exit, consider investing in advertising signage along that route to increase your business.
- Take into consideration the flow of traffic during different times of the day.
- You will want your gas station to be on the same side of the road as heavy traffic during peak times.
11. Research current and future construction projects in the area.
You will want to avoid opening a new business along a route affected by long-term construction.
- Customers will try to avoid highways and roads with heavy construction.
- If there is a plan for long-term construction at or near your location, consider purchasing a different lot.
- Even short-term construction projects can impede your business. Remember, your goal is to get lots of customer traffic near your gas station.
Open Gasoline Business
12. Consider local and state regulations about the building and location of Gasoline Business
There may be local restrictions or fees associated with opening this type of business.
- Check the history of the site you are considering.
- If you are purchasing an existing gas station, be aware of any spills or leaks that occurred in the past. You could be held liable by local or state laws for any future complications.
- If you are purchasing an existing station, check if you are held to the gas supplier contract for that site. Some places have laws that will bind you to an existing agreement.
13. If you are purchasing an existing Gasoline Business, the most important thing you should do is:
Open Gasoline Business
20. More tips
- If your small town is difficult to access by road or air, always build these transportation costs into your cost of goods.
- Inventory that must be shipped into rural communities can cost twice as much as it does in cities.
21. Get the Gasoline station business cost, approximation
$250,000 for land, another $250,00 for equipment, and around $30,000 for stock. This depends on the location and is a low estimate, but probably enough to get started. Oil companies sometimes front quite a bit to get you started for a 5- or 10-year contract.
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Conclusion:
Small business owners may be threatened by new start ups. If you are new to the community, expect to make an extra effort promoting yourself and making a good impression in order to disarm wary locals.