BusinessHAB2Phone Shop Business Online : Whether you’ve just started your business or just want to expand your customer base, promoting your online business is essential.
If you’re on a shoestring budget, though, you may feel like it’s impossible for you to effectively market your business to a wide audience.
However, by improving your site’s SEO (Search Engine Optimization, or how visible your site is in search engine results).
Promoting your business on social media, using alternative methods of Internet marketing.
And networking with others in your field, you can easily and inexpensively promote your online business.
Read also: 32 Tips to Open Consumer’s Products Online Business
Phone Shop Business Online
1. Create quality, original content with easily searchable keywords.
Search engine optimization (SEO) involves putting certain content on your website so that it’s more likely to appear in a search engine’s results. To do this, post articles, images, or other types of content on multiples pages of your website that contain keywords that people are more likely to search for in an internet search engine.
For example, the phrases “engagement rings” and “diamond” are searched for a lot more often than the words “earring,” “bracelet,” or “necklace.” Therefore, if your online business involves selling jewelry, post content on your website that contains the words “engagement rings” or “diamond” to generate more traffic to your business.
Phone Shop Business Online
- Place SEO keywords on your website that people will search for when they’re about to buy something (e.g., “baseball gear Columbia, SC”) instead of words that will generate the most traffic. This may seem counterintuitive, but you want your keywords to generate more business, not just traffic.
- Create keyword-based page titles for your website’s pages, as well. This will add to your SEO and make your site more likely to appear in people’s searches.
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Phone Shop Business Online
2. Use meta title tags to increase your search engine rankings.
Because these are the words that search engines display as the “title” of your webpage, inserting searchable keywords into your title tags can significantly increase how many people view your site when searching for those keywords.
- For example, if yours is a used car company, your title tag should include the brands and makes of cars that you sell, as well as your location, since these are the words that people usually search when they want to buy a used car.
- The content management system you’ve used to create your website will probably offer a way of editing your site’s title tag in its control panel. However, if this option isn’t available to you, you can also edit your site’s title tag by directly changing the site’s HTML code in a text editor.
Phone Shop Business Online
3. Work to create backlinks on other, more highly trafficked sites.
Backlinks are links on other sites that link back to your website.
So the more backlinks you have on sites with a lot of visitors.
Whe more those visitors are likely to visit your site as well.
The best ways to create backlinks on other sites is to produce content for those sites that include a link to your webpage, creating a shareable infographic that links back to your page, and reporting broken links on others’ websites and offering to replace those links with your own.
- Note that to employ the “broken-link building method,” you’ll need to first find backlinks on a website that no longer work, then contact that site’s webmaster to report the broken links and ask them to use a link to your website in place of the broken one.
- You can also earn backlinks by donating to nonprofit organizations or by writing testimonials on websites you frequently use.
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4. Post interesting and engaging updates on social media platforms.
Make posts about your business or about topics relevant to your business that aren’t TOO promotional, as this will make your posts seem more robotic than engaging.
Posting on social media is one of the best ways to make your business more visible without having to pay for advertisements.
- For example, if you run a wedding planning business, post images of beautiful weddings you helped plan to your Facebook and Instagram accounts. You can also live-tweet weddings as they happen in real time or just post updates to your Twitter about the different preparations you’re making for the wedding.
- The most popular social media platforms for posting about your business are Facebook, Twitter, and Instagram.
- Another good way to promote your business on social media is to create YouTube tutorials for using your products. This way, you’re not only spreading awareness about your business, but also making it easier for your customers to use what you’re selling.
- Don’t feel compelled to post to every and all social media platforms; focus on the ones that make the most sense. For example, if you’re a fashion designer and your products would benefit most from visual exposure, focus on posting to Instagram.
Phone Shop Business Online
5. Buy ads on social media platforms if you’re willing to pay for promotion.
Ads on social media platforms aren’t cheap, but they’re a terrific way to ensure that your business is widely promoted to users that you may not be able to reach through simply posting on social media. Use videos and photos that show people using your products or services to get the best results out of your ads.
- Facebook, YouTube, and Twitter are some of the best places to advertise your business to an extremely wide array of consumers. Facebook especially offers a step-by-step guide to posting ads for your business based on your specific goals, making it ideal for first-time advertisers.
Phone Shop Business Online
6. Build your professional network through networking websites.
These websites will enable you to get in touch with other entrepreneurs and professionals in your field while also promoting your business. Find opportunities to share valuable insights and comments on these websites to establish your authority within this community.
- LinkedIn is the most popular website used by businesses for professional networking.
- For example, sites like LinkedIn offer hubs (e.g., LinkedIn Groups) that allow members of the same industry to share content with each other, post and respond to questions on message forums, and swap contact information, making it very easy to expand users’ networks.
See also: 14 Tips to Advertise Children’s Products Online
Phone Shop Business Online
7. Collaborate with popular bloggers and influencers in your field.
Reaching out to popular bloggers and having them mention your business or products in their content is a very effective way of marketing your business. Influencers who have wide followings on social media can also promote your business to a very large audience, though you may have to send them a sample of your product or service for free.
- For example, if your company sells beauty products, see if a popular Instagram influencer would be willing to wear your products and demonstrate them to their followers.
- Your email to bloggers and influencers can be written like this: “Hi Sarah, I know how much you love writing and posting about local vegan bakeries. I thought I’d share with you some images of some baked goods I make in my own vegan bakery. Let me know if you’d like to try some free samples!”
- Offer your services as a guest blogger as a way of getting popular bloggers to promote your online business. Even if they don’t personally speak about your business, being able to post content yourself on their website is also an effective way of promoting your business.
Phone Shop Business Online
8. Write a blog about your business and add posts on a regular basis.
Write blog posts every day about your products or services, new developments in your field, or simply what’s going on with your business lately. Businesses that feature blogs on their website tend to get more online exposure and reach a wider customer audience than businesses that lack this type of online presence.
- When writing your blog, be honest and authentic, while describing how your product can make your readers’ lives better. A sample blog post might start: “Guys, let me tell you. I didn’t realize how soft my skin could be before I started using Cottonel Facial Lotion.”
- If you’re not skilled at writing engaging posts for your blog, consider hiring a PR professional or content creator who can make blog posts on your behalf.
- Writing a blog in your field will also position you as an authority in that field, which will garner the attention of customers as well as other businesses.
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Phone Shop Business Online
9. Post on other blogs and websites to promote your business.
Create content on quality blogs and websites that have a low or nonexistent spam score to reach the types of large audiences that such sites have. As an added benefit, you’ll also be securing links back to your business, increasing your website’s SEO.
- Much like with your own website, create content on these other blogs and websites that is keyword-centric, insightful, and adds value. Don’t post low-quality content just for the sake of exposure.
- Aim to guest post on blogs and websites in the same field as your business. For example, if your online business revolves around clothing, post to other websites that primarily talk about clothing or fashion.
Phone Shop Business Online
10. Register your website with business listing sites.
Signing your online business up with sites that list information about businesses is a great way to enable customers to find out about your products and read reviews written by other customers. Many of these sites will list your business for free, making this a very cost-effective means of promoting your business.
- Angie’s List, TripAdvisor, and Yelp are the top sites for listing service companies, travel companies, and general businesses, respectively.
See also: Top 50 Good Ways to Elevate Blogging Business
Phone Shop Business Online
11. Ask your current customers for testimonials about your business.
Customer reviews and testimonials can effectively convey to potential customers that you’re a trustworthy and reliable business.
You can ask customers to list reviews of your business on relevant business listing sites or simply post the testimonials on your own site.
Phone Shop Business Online
12. Give a talk at a conference or webinar in your field.
Give your presentation in a venue that will cater to your target audience and be sure to collect attendees’ contact information at the end. This will not only serve to inform people about your business, but will also allow you to be able to contact potential customers and investors in the future.
- Aim to speak to as large an audience as possible, provided you’re still presenting to your target audience. Giving a presentation will be less effective if nobody in the audience is interested in your product to begin with.
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Phone Shop Business Online
13. Offer free or discounted products to new customers.
Post about this offer on your blog and on your social media accounts to make sure that users can see it and share it with other people. Depending on your business model, it may even be worthwhile for you to take an initial loss on this offer in exchange for bringing in more customers.
- For example, post a discount code to your various social media accounts that customers who create a new account with your website can use to take 25% off of their total purchase price.
- If yours is an ecommerce website, an introductory discount is a tried and true method of bringing in new customers.
Phone Shop Business Online
14. Run a giveaway or contest on social media.
This is a great way to increase your engagement with your existing customers and generate interest in your business among new customers. For best results, offer one of your products as the grand prize.
- Minus the cost of the product, this is a very cost-effective way of promoting your business, as it doesn’t cost you any money in advertising.
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Phone Shop Business Online
15. Use email marketing to stay connected to customers.
First, offer visitors to your website something free in exchange for their email address. Then, once you have their address, send them emails on a regular basis that include special offers for your products or relevant information about your business.
- Avoid sending too many emails to individual customers, as this might cause them to simply ignore your emails or even mark them as spam. Try sending 1-2 emails per week to avoid pestering potential customers.
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