30 Tips to Promote Fertilizer Business Online

    Promote Fertilizer Business Online :Organic and non – organic fertilizers are needed in the agriculture sector.

    And they are all products from the chemical industry.

    There is indeed a large market for this type of business.

    There is hardly any country where farming is not encouraged.

    As a matter of fact, government of most countries subsidized fertilizers for farmers in their country so as to encourage people to go into farming.

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    Promote Fertilizer Business Online

    So if you are considering starting a business in the chemical industry.

    You can consider going into organic and non – organic fertilizer production.

    The easiest ways of making it pretty big in fertilizer manufacturing business.

    Is to win over the government of your country.

    In most countries, the government is always the biggest customer of fertilizers products.

    Fertilizers help in increasing the yield of agricultural products.

    Fertilizers have huge demand in countries whose economy is dominated by the agricultural industry.

    Promote Fertilizer Business Online

    If you are planning to own a  fertilizer company.

    Then you need to devise several marketing strategies.

    In order to survive the tough competition in the market.

    You should always come up with innovative marketing ideas.

    That will not only help you to attract new clients but also to retain your loyal customer base.

    Online promotion is a necessity for almost any business these days.

    Promote Fertilizer Business Online

    See also: Top 50 Food Related Business in Nigeria

    If you are a new business, or one with a low advertising budget.

    Navigating the many options available to you can be daunting.

    Especially when you are also concentrating on other day-to-day business needs.

    However, major search engines, social media.

    And advertising services have made it easy to promote your business online.

    In many cases, services are free or low-cost.

    Give your customers what they want by having a sound presence online.

    Read on: How to Start Fertilizer Supplying Business in Nigeria

    Promote Fertilizer Business Online

    There are many different ways to promote your business online .

    With a little energy and creativity.

    You can market your business widely and without a great deal of expense.

    Using paid ads, social media and listing sites can greatly increase your presence.

    And help drive traffic towards your site.

    An effective and clear online marketing strategy should take into account.

    All the various ways in which you can engage with your customers online.

    Read on: 18 Tips to Open Handmade Shoe Cottage Company in Nigeria

    Promote Fertilizer Business Online

    1. Create a website.

    A visible online business presence requires having a website that users can visit for information.

    Luckily, you don’t have to be an experienced web developer to create a website for your business.

    • Many services (such as WordPress and Wix) make it easy for you to set up a business website using simple, guided steps.
    • Google has partnered with local business services.
    • Through the Get Your Business Online (GYBO) program.
    • To help businesses create websites and promote themselves online in other ways.
    • You can also work with a company (such as Go Daddy) to purchase a website domain name.
    • Many of these company also offer services.
    • To help you build the website, or will create one for you.
    • These services usually have a low monthly fee.
    • Try to make your website’s domain name one that matches your business name.
    • Or, if that is not possible, one that describes what products or services it offers.

    Promote Fertilizer Business Online

    2. Build content on your website.

    Once you’ve created a basic website, you should start filling it with useful information.
    Think about what potential customers would like to know about your business.

    And make sure that the information is easy to find. You can include:

    • Location
    • Hours of operation
    • Contact information (telephone, email, etc.)
    • Information about products and services that your business offers
    • Descriptions of any special offers
    • Your business logo, prominently featured
    • The history of your business
    • Testimonies or reviews from past clients/customers

    See also: 18 Tips to Manufacture Flip-Flops in Nigeria

    Promote Fertilizer Business Online

    3. Consider pay-per-click advertising.

    One way to quickly increase your web presence.

    It is by using pay-per-click advertising.

    To have your business appear prominently in search engine results.

    This is probably the quickest way to promote your business.

    But is also probably the most expensive.

    You will need to budget carefully and ensure you make the most of any paid ads.

    • Pay-per-click ads are sold by auction so they can get very expensive very quickly.
    • If you do get one, create a strong landing page for people who click through.
    • Ensure you have the systems in place to analyse the amount of traffic and custom you receive through your ad. You need this information to evaluate whether it was worth the investment.

    Read on: 9 Tips to Become UTV Dealer in Nigeria

    Promote Fertilizer Business Online

    4. Share your URL.

    You want every customer to be able to find your website easily.

    While search engines can make this possible.

    You should also seize every opportunity to share your website’s address (URL).

    Print it on business cards, invoices, brochures, promotional materials, etc

    Promote Fertilizer Business Online

    5. Choose a blogging service.

    Many companies also like to share information with customers.

    By writing and posting regular news, stories, and offers online.

    You can incorporate a blog into your website using help from a website set-up service or program.

    You can also create a blog on a separate website with help from a blogging service, such as:

    Promote Fertilizer Business Online

    6. Join listing sites.

     Listing sites are essentially online databases.

    Which make large numbers of companies easily accessible and searchable.

    There are a number of major listing sites.

    Which are likely to appear higher up in search engine results than your own site.

    For this reason it’s important to maximise your presence on these heavily frequented sites.

    Many listing sites are free to join and can direct a lot of traffic your way so you should take advantage of this.

    • You may already have been added to listings and review sites by a customer.
    • But by taking charge of your presence you can control how your business is presented.
    • See which listings sites are most prominent in your field of business simply by searching online and writing down which ones come high in the results.

    Promote Fertilizer Business Online

    7. Blog regularly.

    Blogs can be used to show the world what your business offers or cares about.

    The important thing is to update frequently.

    If your blog hasn’t had new content in a while, people might think that your company not active.

    On the other hand, avoid updating your blog so frequently.

    So that subscribers are annoyed with the inundation of information.

    • It is a good idea to create a backlog of content that is ready to go up on your blog at any time.
    • That way, if you are too busy to create content from scratch, you can pull something from this pool of material.
    • List posts (Like “Top 10 Customer Favorites”) or roundups (“Highlights of 2015”) can be created quickly, and will pull users deeper into your blog, if you link to older blog posts or other areas of your website.
    • Make your blog content shareable. Most blogging services already have this feature built in. This allows users to repost your content on their own websites or blogs, easily promoting your business more widely.

    See also: 15 Tips to Become Scientific Equipment Sole Proprietor in Nigeria

    8. Connect with web affiliates.

    You can join up with other businesses and develop mutually beneficial relationships.

    Web affiliates will typically provide links to each other’s stores on their web pages.

    This is to help direct traffic to your affiliates.

    This can be particularly effective when the online stores have something in common or sell complementary goods.

    • For example if you sell hair care products you could share links with a store that sells skin care products, and recommend each other’s goods.
    • Only do this with a company you like and trust who share a similar ethos to you.
    • You can expand these relationships into shared offers and deals if they prove effective and bring in traffic.
    • As well as sharing links, affiliates can agree a deal to sell each other’s products on their site.

    9.Learn about Search Engine Optimization (SEO).

    If you are serious about promoting your business online.

    You will want to learn how to maximize opportunities for users.

    To interact with your online content and site(s) through major search engines (such as Google, Yahoo!, and Bing).

    You can learn more about this technique, called SEO.

    By reading tips online, or taking an online or in-person course.

    Marketing companies can also work with your business on SEO matters.

    • Use keywords to drive traffic to your blog.
    • Use Google’s Keyword Planner to find keywords that your target audience searches for.
    • Then, use those phrases in your blog content to drive traffic to your website.

    Promote Fertilizer Business Online

    10. Make your website mobile-friendly.

     An increasing amount of online traffic comes from users of mobile devices.

    To make websites easier to read (and less taxing on users’ data plans).

    They should be optimized for smartphones, tablets, and other mobile devices.

    Some website services and programs incorporate mobile optimization automatically.

    But you should frequently view your website on a variety of devices to make sure that it is user-friendly.

    Promote Fertilizer Business Online

    11. Find out the popular key words for your area of business.

    You probably think you already have a decent idea of the key words that bring traffic to your website.

    But it’s best not to leave any stone unturned when doing SEO.

    Use online tools to determine which words bring traffic to your store.

    There are a few different ways to measure key words.

    • Key word frequency refers to how often a word appears in the title or description of a website.
    • Be aware though, if you have stuffed your site full of key words it may be judged spam.
    • The key word weight is the number of key words in comparison to the total number of words.
    • By having less text on a page, you can achieve a heavier key word weight.
    • The positioning of words in relation to each other is known as key word proximity.
    • For example, if you are selling “black socks”, you will outrank someone selling “black cotton socks” if the search term is “black socks”.
    • Having your key words high up on a page and prominent in headings and the first paragraph of text gives you a good key word prominence score. Similarly, having the words in titles or links can equal good key word placement.

    View also: 11 Tips to Open Anatomical Model Shop in Nigeria

    Promote Fertilizer Business Online

    12. Promote your business using a variety of social media.

    Many potential customers are on social media.

    And your business should have a presence there, too.

    That way, you will maximize the number of opportunities.

    To share information about your business and to connect with the public.

    There are many social media services available that you can sign up with.

    And each one has distinct features. Major services include:

    13.Use the social media that make most sense for your business.

    You don’t have to spread yourself too thin by trying to be active on all social media.

    Make sure you have a presence on the largest services.

    And then tailor your online presence with more specific ones.

    For instance, a restaurant may definitely want to have a Facebook account.

    But it may then be more important for it to have a presence on services like Yelp.

    And Open table rather than an Instagram account.

    • Make sure that your social media profiles link back to your website,.
    • To make it easy for customers to find it.

    Read also: 30 Tips to Open Biological Apparatus & Material Shop in Nigeria

    14. Network with customers and other businesses.

    LinkedIn is probably the most popular social networking service for professionals and businesses.
    But all social media offer ways to connect with customers.
    Make sure that you are connecting with customers, vendors.
    And even competitors on all of your social media accounts.

    Promote Fertilizer Business Online

    15. Respond to people on social media.

     Take the time to connect you’re your customers via social media.
    For instance, if a customer says something great about your company.
    Repost, “like,” or “favorite” the comment. Likewise, if a customer asks a question, answer it online.
    Your customers will appreciate the attention and feeling like they can reach out to your business.

    Promote Fertilizer Business Online

    16. Post multimedia content.

    Online promotion provides lots of opportunities.
    To share information about your company in audio-visual formats.
    You can post material both on your own website.
    And via social media services like YouTube, Pinterest, Instagram, Vimeo, and Flicker.
    Content might include commercials, promotional videos.
    And photos of your products, projects, services, etc.

    Promote Fertilizer Business Online

    17.Run contests or sweepstakes.

     Running promotions and contests through social media.
    Can help you to build up your register of contacts.
    And create a buzz about your business.
    It’s important to have a clearly defined objective and audience for your contest.
    You need to know what you will get from it.
    You could have a sweepstakes for for those who join a mailing list, offering something for free.

    Promote Fertilizer Business Online

    In turn you get contact details which you can use for targeted marketing.

    • Before you undertake a contest you need to be fully clued up on all the relevant rules and regulations.
    • The specific terms “contest”, “sweepstakes” and “lottery” have clear definitions which you need to abide by.
    • A contest must have a winner chosen on merit, a sweepstakes winner chosen at random, and for a lottery you must buy a ticket and pay to play.

    See also: 21 Tips to Open Anatomical Charts Business in Nigeria

    Promote Fertilizer Business Online

    18. Use social media for press releases.

     Customers spend lots of time on social media.
    And you will want to connect with them meaningfully.
    Anytime your business has notable news (a new product, a special offer, an award, an event, a contest, etc.).
    Post something about it on every social media service it uses.

    Promote Fertilizer Business Online

    19. Decide how you want to advertise your business online.

     In addition to a website and social media content.
    You can promote your business by placing ads on other content.
    The process of creating and placing advertisements online.
    Has been streamlined by search engine and social media companies.

    Look into their services for business to find out more about options like:

    • Banner ads that display across websites that users visit.
    • Pay per click (PPC) advertising, which generates revenue when users click on sponsored links to or ads for your content while browsing online.
    • Google AdWords, which offers PPC and other advertising options.
    • Ads placed in social media, such as Facebook and Twitter.

    Promote Fertilizer Business Online

    20.Register with location listing services.

    Major search engines have services to make it easier.
    For your business to be found by browsing customers.
    Using maps and other location-oriented tools.
    Typically, all you have to is register and the service will verify your business.

    Common services of this type include:

    See also: 20 Tips to Start Online Chemicals Supply Business in Nigeria

    Promote Fertilizer Business Online

    21. Expand your social media presence.

    As well as Facebook and Twitter.

    There are an increasingly large number of social media outlets that have a huge number of users.

    Develop a presence on video and photograph-based social media.

    This is to highlight your products and engage with your customers.

    • If you share a picture of a great new product on Instagram you can get it seen by a lot more people than who would otherwise happen across it.
    • As always it’s crucial that you structure your social media well and it is all connected together across the various platforms. Have an integrated social media strategy.
    • Have clear links from all the different sites to your actual store where customers can buy the goods you have highlighted on social media.
    • Be creative and open-minded about how you present yourself, but ensure there is a common approach that reflects your company and your brand.
    • Use the social media icons and buttons on emails and postings to provide plenty of links and make it easy for people to reach your store.

    Promote Fertilizer Business Online

    22. Register with service listing sites.

    If you sign your business up with sites that list information about businesses.

    Then customers can find out more about your company, read and post reviews, etc.

    You can also interact with customers in this way, by responding to reviews, for instance.

    Major service listing sites include:

    • Yelp (general business)
    • Trip Advisor (geared toward travelers)
    • Angie’s List (reviews and ratings for services, like carpentry or dentistry, etc.)
    • Urban Spoon and Open Table (for restaurants)

    Read on: Top 20 Online Soap Making Company Promotion Tips in Nigeria

    Promote Fertilizer Business Online

    23.Sign up with an email service.

    You can reach out to your customers by creating regular content to email to them.
    This content, like blog posts, can describe products or services, special offers, company news, etc.
    Managing a list of customer emails and sending this information out at regular intervals can be tedious.
    But you can contract with a company such as Mail Chimp.
    Or Constant Contact to handle emailing services for you.

    24. Identify your Niche

    You need to identify your target audience or the type of customers to whom you will sell your products.

    Your company can distribute fertilizers to farmers, gardeners, and nursery stores.

    Once you have identified your target audience.

    You can implement your marketing ideas accordingly.

    25. Connect with dealers and retailers

    You need to get in touch with dealers and retailers selling agricultural products in and around your locality.

    Request them to buy fertilizers from you at cheap rate.

    Tell them how your products are different from that of other distributors and offer exciting deals to them.

    Also, leave some of your business cards and brochures in such retail stores.

    And ask them to share it with their customers.

    26. Referrals

    Ask your regular clients to refer your business to people whom they know like.

    Their close friends family members or relatives.

    If your formal clients are satisfied with your products.

    Then they will naturally refer your company to others.

    Reward your clients with a discounted.

    Or free product for every successful referral.

    Search incentives will encourage them to refer more.

    27. Offer free samples

    Promote your products by offering free samples to customers.

    Offer a trial period to your customers.

    And let them decide the quality of the fertilizers of your company after using it for a month or two.

    Once they get impressed by its quality they can decide to buy more from your company.

    Promote Fertilizer Business Online

    28. Reviews and feedback

    Request your customers to give feedback and reviews after using a product.

    They can do so by writing reviews on your website and rating your products on a five-point scale.

    Positive reviews will help in enhancing the brand value of your products.

    You will also get to know the drawbacks of your products.

    Through such reviews and this will help you in improving their quality.

    29. Sell quality products

    The best way to promote your business is to sell quality products to your clients.

    Stay updated with the demands of your clients and come up with new and refreshing products.

    Offer products that are not easily available in other fertilizer companies.

    Stay unique and create your own brand identity.

    Promote Fertilizer Business Online

    30. More tips

    • Think about your audience, and what they do online.
    • Target ads, social media use, and other promotional activities.
    • So that it reaches customers where they are likely to go.
    • There are many other ways of promoting your business online, such as customized types of advertising.
    • Once you have begun promoting your business online using basic services.
    • You can look into more advanced services to help it grow.

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