BusinessHABReebok safety shoes
Reebok safety shoes: If you are looking for a way to earn income from home, consider selling products online.
Whether you only sell occasionally, such as when you clean out your closet, or you have a homemade craft or other product to sell, selling online is convenient and potentially lucrative.
Learn how to sell your products in established marketplaces, such as eBay or Etsy, or create your own website with a storefront.
Find effective ways to promote your product, and set up a payment gateway account.
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Selling on eBay
Choose a product to sell.
The most popular items in eBay’s marketplace are electronics, clothing and accessories and collectibles.
Sell used items from your home, or sell new items for a profit.
- Popular electronics include laptops, game consoles, televisions and cell phones. Sell new, used or refurbished electronic items.
- Used and new designer suits, shoes, and handbags sell well. Wedding dresses are also popular.
- Popular collectibles include remote control cars, American Girl dolls, new and vintage Lego sets and action figures, stamps and trading cards.
Set up a seller account.
Select a username and password. Confirm the contact information eBay has on file for you.
Provide a valid credit card, debit card or bank account information for paying seller fees.
Select the payment methods you will accept, such as Paypal, merchant credit cards or payment on pickup.
Although it is not required, it is recommended that you get PayPal verified.
- Pay insertion fees when you list an item. The amount depends on the category of the item and the selling format you choose. You are responsible for these even if the item doesn’t sell.
- Pay final value fees when the item sells. These are calculated as a percentage of the total amount of the sale.
- Getting Paypal verified means that you have complied with PayPal’s verification process to establish your identity. This process increases your security.
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List your item.
Write a description of the listing. Post pictures of the item.
You can post up to 12 pictures for free. Price your item.
Decide how much you will charge for shipping.
- Follow eBay’s suggestions for writing the listing description based on successful listings of similar items. Or, write your own original listing description.
- Describe the item using straightforward language.
- Connect with interested shoppers by selecting the most relevant category and using descriptive keywords.
- Take several photos of your item from different angles.
- Research active and completed listings for similar items to determine a fair price. Recommendations for shipping prices are provided by eBay.
Promote your items.
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Manage your listing.
Complete the sale.
Provide excellent customer service in order to receive positive feedback.
Communicate with your buyer about shipping.
Make sure you have received payment before you ship the item.
Package your item securely and with care.
Create a shipping label and packing slip on eBay.
- Creating a shipping label on eBay is free and convenient.
- Just print it out and tape it to your package.
- Tracking and delivery confirmation information is uploaded to eBay so you and your customer can track the package.
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Market your shop.
Participate in social media to promote your items for free. Use Facebook, Twitter, Tumblr and Pinterest to advertise your shop.
Join an Etsy team. These are groups of members who support each other to grow their businesses.
Use Promoted Listings, Etsy’s on-site tool for advertising your shop and products.
Building Your Storefront
Create a website to sell your product professionally.
Register a domain name.
Domain name registrars include GoDaddy, Namecheap, 1&1 Internet, and Dotster.
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Choose hosted shopping cart software if you are not confident with technology.
Choose self-hosted open source shopping cart software if you can manage the hosting, security, and coding yourself.
Choose a web host if you are using self-hosted open source shopping cart software.
A web host gives you space on the internet and support for building your eCommerce site.
You will have to pay for site maintenance, search registration, and site development.
- Free web hosts are available, but you have to deal with disadvantages.
- These include advertising on your page, a limited amount of web space (typically under 5 MB), and limits on file sizes and types.
- Also, they may be unreliable and slow which may cost you, customers.
- Choosing a commercial web host has advantages.
- They are faster and more reliable, and you can purchase enough bandwidth to transfer more data to customers, such as music and videos.
- You can purchase more web space and they offer technical support.
- Also, you can have email addresses at your own domain.
- Choose a web host that lets you set up a secure SSL server.
- This gives you a website that begins with “https://” instead of http://.
- Expect additional charges, but you will need this if you plan to accept credit card payments.
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Choose a template for your website.
Your software may offer hundreds or even thousands of different templates.
Choose one with background graphics and visual images that give your website the image you desire.
You may even find graphics that reference the product you are selling.
Many templates are free. However, consider paying for a premium template to find one that fittingly complements your business.
Choose advanced tools to expand your website.
These are provided with your software.
If your business is small, you may be able to manage processes like shipping and bookkeeping manually.
However, when your business starts to grow, you may want to automate some of these functions.
This frees you up to deal with the other administrative and operational issues of your growing business.
Shopify and Bigcommerce both offer apps that can increase their capabilities.
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Organize your website.
Think about what your website will look like and how you want your customers to use it.
Determine the location and size of your logo and other visuals.
Create menu selections that guide your customers through the pages of your online store.
Start with a home page, and choose other menu selections and submenus that organize the information on your website.
Identify the kind of information you want on each page.
Your software will give you options for setting up your storefront with different formats and styles.
Develop content.
Ecommerce content creates a superior shopping experience for your customers.
Most of your content will be unique product descriptions and customer reviews.
But it may also include buyer’s guides, videos, photographs, or comparison tools.
Do keyword research to identify terms your customers search for and use them in your content. Balance usefulness with relevancy.
You don’t want to go overboard and clutter your site with too much information.
Give your customers a satisfying experience that convinces them to purchase.
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Obtain a merchant account from a bank.
This gives you the ability to process credit cards.
Go to a bank with whom you already have a relationship.
If you have credit cards and business accounts there.
They will likely give you a merchant account because of your long-term relationship with them.
If they won’t give you a merchant account, apply to another local bank.
Offer to move all of your business accounts there to persuade them to give you merchant status.
Choose a payment gateway account.
This is an online transaction processor that lets you process credit cards from online shoppers.
It handles verification and transfer requests.
It communicates with the shopper’s bank to authorize the credit card in real-time.
If you don’t have a merchant account.
They offer packages that let you set up a merchant account and accept payment.
The most popular providers are PayPal, Authorize.net, Cybersource, and Verisign.
You pay a monthly processing fee based on the number of transactions per month.
And you also pay a fee of from 3 to 5 percent per transaction.
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