20 Tips to Start Roller Skating Rink Business

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Roller Skating Rink Business :Our guide on starting a roller skating rink covers all the essential information.

To help you decide if this business is a good match for you.

Learn about the day-to-day activities of a roller skating rink owner.

The typical target market, growth potential, startup costs, legal considerations, and more!

If you grew up in the 80’s, roller skating rinks were an integral part of your childhood.

You looked forward to the weekend, anticipating that feeling of excitement you felt from lacing up those skates.

Over the last few years, skating rinks have recaptured the hearts of adults and children.

Offering a safe and entertaining environment for everyone.

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Roller Skating Rink Business

20 Tips to Start Roller Skating Rink Business in Nigeria

1. Roller Skating Rink Business :Know about the business

To build a successful skating rink business.

It’s important that you not only enjoy skating.

But are knowledgeable in every facet of the business.

This is a very social profession, so someone who genuinely enjoys being around people.

Particularly school-age children.

Your consumers come to escape the concerns of everyday life.

So your job is to be in party mode.

While still ensuring the safety of every skater.

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2.Roller Skating Rink Business :Know the duties involved in the business

A great deal of your clientele will be children.

Which narrows the amount of time the rink is open and filled with people.

If you market appropriately.

However, there are a number of ways to regulate this downtime and ensure a profitable business.

Your duties will vary, depending upon what’s on the day’s agenda.

A typical day will look something like this:

  • Cleaning the skating rink, both inside and out, to ensure a safe and orderly environment for your customers
  • Checking all equipment and skates to ensure they’re working properly and that nothing is in need of repair
  • Answering phone calls and emails for prospective clients
  • Meeting with customers who are interested in holding events at the arena
  • Building relationships with members of the community who could play a roll in bringing steady business to the rink
  • Marketing the business and re-strategizing when necessary
  • Planning events that will attract new business
  • Meeting with employees to ensure they understand your mission and goals, and that they’re educated on skating rink safety standards

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Additionally, there will be administrative duties to attend to.

Such as ordering supplies and paying bills.

Once the business is running at a steady pace.

You’ll want to hire a trusted manager in order to delegate your responsibilities.

3. Roller Skating Rink Business :Know the targeted market

A skating rink business attracts a wide variety of customers.

From people who have never skated before to people who skate every chance they get.

However, skating rinks usually are a family and youth-oriented business.

If you are starting an ice skating rink.

You can focus on sports leagues, such as hockey and figure skating.

Customers for this type of business will be anyone looking for a fun and safe place to gather with friends and family.

You’ll get a spectrum of customers; from those who’ve never put on a pair of skates all the way to enthusiasts who enjoy skating every chance they get.

Roller skating rinks are also popular among teenagers.

Who are looking for a more entertaining option than being dropped off at the mall for a few hours with friends.

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4. Roller Skating Rink Business :Know how to make money from the business

Your business generates revenue by charging an admission price to the skating rink.

As well as renting out skates to your customers.

Most arenas also offer party packages and sell food and drinks.

Which helps attract customers and increases the business’ profitability.

5. Roller Skating Rink Business :Know the business growth

This industry offers great potential for growth.

Since opening multiple locations within the same town will force you to compete with yourself.

This strategy is only advisable if you live in a large town where you’re able to spread out your locations.

However, if you’re able to invest in enough space.

Offering additional activities will attract a more diverse crowd.

And ensure your business meets short and long-term goals.

While there’s much interest in the skating rink business.

There are few franchising options available.

Once you’ve established a name for yourself.

And fully understand the intricacies of running a successful rink.

Offering franchising opportunities could significantly expand your enterprise.

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Roller Skating Rink Business

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6. Know the business techniques

To ensure a positive and safe experience for every customer.

It’s important that you understand the different facets of skating.

The rink must be designed so that skaters of every level can intermingle.

Without getting in each other’s way.

Beginners will have questions on everything from skating techniques.

To the difference from one skate to another.

This business requires you to interact with people day in and day out.

So it’s also critical that you’re patient and good with the public.

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Most skating rinks realize a greater profit by offering additional recreational activities.

As well as food and drink. Thus, a creative mind and experience in the service industry would prove beneficial. Strong business and marketing acumen will also be fundamental to your rink’s success.

7. Roller Skating Rink Business :Know the costs involved

As with every business, the skating arena’s location will define your success.

If you’re unable to find an old roller rink.

Be sure you choose a space that is large and offers ample parking.

Due to the size of space needed, the building will be your largest expense.

Both in the beginning and moving forward.

Current successful skating rink owners recommend setting aside approximately #4,000/month for rent.

Once you’ve found a prime location, you’ll be facing a number of additional start-up costs, which will set you back approximately #30,000:

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  • If the building wasn’t originally designed for a skating rink, you’ll need to design and build the arena.
  • Skating floors should be wood to ensure you attract both beginners and novice skaters.
  • Depending upon the space you have to work with, hiring an engineer might be your best option for safeguarding against any spatial and safety snafus along the way.
  • Equipment: lockers, benches, roller skates, music system, lighting system, tables, and food and drink equipment.
  • Software: accounting and inventory management software would both be beneficial
  • Insurance
  • Website
  • Marketing supplies

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8. Know the ideal tips for the business

The following are a few insider tips from well-established roller skating rinks:

  • Invest in your space.
  • Making sure it’s visually appealing to skaters of all ages.
  • Keep in mind that “a skating rink is designed for children but is financed by their parents.” Many parents drop their children off.
  • Never setting foot inside, so outside appearance is just as important as the inside.
  • Make sure the rink is clean, both inside and out, at all times.
  • Keep the parking lot safe and strictly enforce rules on loitering.
  • Make sure the music played is something everyone can enjoy and invest in a good lighting system.
  • Spend 10-12 hours a week on preventative maintenance.
  • This will save you financially in the long run
  • Management should be well-versed in all forms of skate maintenance and that all maintenance is well documented.
  • Design a well-thought-out set of rules and make sure they’re enforced at all times.

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9. Roller Skating Rink Business :Learn to promote your business

While your primary focus should be on groups who cater to children.

Your marketing efforts should be somewhat diverse.

Start with a grand opening celebration.

Send out mailers and hit the streets, putting flyers on cars around town.

Advertise your grand opening in community newsletters and on radio stations.

Offer special pricing for a specified length of time.

And invite the press to the grand opening event.

The more positive publicity, the better.

Keep in mind, that your goal is to create a wholesome atmosphere.

That will attract families and large groups.

For long-term success, focus on building relationships with school representatives, civic organizations, and church groups.

Offer to do fundraisers and really get involved in the community.

Hand out “honor roll coupons,” rewarding local students for doing well in school.

If parents and leaders associate your name and face with positive and family.

They’ll consider you when holding their next youth group or birthday party.

Some rinks have even found success offering their space to schools who don’t have enough space for unrelated sports activities such as floor hockey and gym class.

It’s also a great idea to become a member of organizations such as the International Roller Skating Association.

Their annual events are great educational and networking opportunities and their website has a “location” feature that assists consumers in finding roller skating rinks nearby.

10. Roller Skating Rink Business :Know about the customer services

Getting people in the door is your first step.

What you do after that defines your business’ long-term success.

Your goal is to ensure your customers have a positive experience every time they visit your facility.

This means offering a clean, safe, and wholesome experience, with customer service your top priority.

11. Roller Skating Rink Business :Know how to build a teem

Unlike some small businesses, you’ll need a team prior to the grand opening.

Your staff can make or break your success.

So carefully consider how you construct your team.

Since you’ll be catering to a younger audience.

Your staff should include both high school students and adults.

There are two very important things to remember when building your team:

  1. Make sure your staff is knowledgeable, friendly, and trained to handle medical emergencies.
  2. Hire floor guards who are reliable enough to strictly enforce the rink’s safety rules.

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12. Roller Skating Rink Business :Know the License needed

Certain state permits and licenses may be needed to operate a bead store business.

Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits.

For information about local licenses and permits:

  • Check with your town, city or county clerk’s office
  • Get assistance from one of the local associations listed in Nigerian Small Business Associations directory of local business resources.
  • Most businesses are required to collect sales tax on the goods or services they provide.

If you plan to sell food at your rink, you will need licensing from a local health department.

All establishments serving food are required to pass a health inspection.

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13.Roller Skating Rink Business :Get the Certificate of Occupancy

Roller Skating Rinks operating out of a physical location typically require a Certificate of Occupancy (CO).

A CO confirms that all building codes, zoning laws and government regulations have been met.

If you plan to lease a rink location:

  • It is generally the landlord’s responsibility to obtain a CO.
  • Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a roller skating rink.
  • After a major renovation, a new CO often needs to be issued.
  • If your place of business will be renovated before opening.
  • It is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.

If you plan to purchase or build a rink:

  • You will be responsible for obtaining a valid CO from a local government authority.
  • Review all building codes and zoning requirements for your business’ location to ensure your rink will be in compliance and able to obtain a CO.

Structuring your business as a limited liability company (LLC) ensures your personal assets are protected in the event your business is sued.

Roller Skating Rink Business

14.Roller Skating Rink Business :Know how you bill your customers

This is a tricky , as fees largely depend upon the customer’s unique needs.

Individual skaters are charged between $7-$11, in USA.

which typically include 3-4 hours of skating. Skate rentals average $5.

The bulk of your revenue will be generated from larger parties.

If the party rents the entire space out, rinks charge a minimum of $350.

Parties who share the rink with your other customers charge a fee of no less than $150 for 10 guests, with an additional fee for each additional guest.

You’ll want to consider your overhead expenses and goals for attracting customers when constructing your fee structure.

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15. Roller Skating Rink Business :Know the expenses involve

A roller skating rink’s overhead expenses vary, depending upon the services they offer.

Rent, insurance, and payroll will take up a large portion of your budget.

It also takes a great deal of energy to keep something like this going, so budget for a significant electric bill.

You’ll want to make refreshments available for your customers.

Carefully consider your menu options before opening the business, as the items you offer will define your budget.

Dedicating a portion of your budget for ongoing and preventative maintenance should also be part of your business plan.

There are many components to a skating rink and they should all be considered invaluable.

Preventative maintenance ensures the entire operations runs smoothly.

Reducing the number of unexpected incidents.

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16. Know about the profit

Your annual profit is defined by your fee structure, demographic, and what other activities the facility offers.

Those who have found success in this industry suggest offering enough activities to attract consumers who are interested in more than skating.

Entrepreneurs who have found the right balance have reported an annual profit of over $200,000 after just a few short years.

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17.Roller Skating Rink Business :Know how to make the business more profitable

As indicated, offering skating as the only entertainment option will result in a low profit margin.

The following are a few strategies and services other rinks have implemented to ensure a more profitable business:

  • Offer a food and beverage selection that appeals to consumers of all ages
  • If affordable, obtain a liquor license. Parents who are attending parties with their children will thank you.
  • Some roller skating rinks have found success as a night club on “off” nights.
  • Design your floor so it meets the size requirements for speed and figure skating competitions. One national event could pay your overhead expenses for the year.
  • Sell skates.
  • Offer skating lessons, segmented into different age and/experience levels.
  • Coach speed skating.
  • Offer exercise classes that incorporate skating.
  • Host roller derby events and market to roller derby teams in the area.
  • Make it more of a recreational facility.
  • You can offer arcade games, laser tag, and/or rock climbing.
  • Some owners even install retracting basketball goals for basketball events, while others rent their space to cheer leading or volleyball teams.
  • By doing research and identifying what your area is lacking, you can cater to the needs of your specific community.

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18. Know the needed equipment

When you are done with the insurance and liabilities.

You need to proceed with the purchasing of the equipment needed for your business.

In looking for roller blades, make sure that you get lots of them having various sizes.

To make your roller skating business a hit.

You need to have sound equipment which has high quality and to hire a DJ as well.

By simply buying an excellent public address system, your business will also outshine the rest.

When you are finished in purchasing the needed things and equipment.

You can begin hiring the staff which includes drink/food vendors, managers, security guards, supervisors and clerks.

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19. Know how to make it more profitable

If you only offer skating at your rink, you limit your profit margins.

Consider making it more of a recreational center. You can:

  • Sell food and beverages
  • Sell skates
  • Offer skating lessons
  • Offer exercise classes that incorporate skating
  • Host Roller Derby events
  • Have arcade games
  • Target sports teams, such as hockey teams

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20. Roller Skating Rink Business :Know how to run the business smoothly

There are several additional things you can do to help your business run smoothly.

These save money in the long run.

Attract more and repeat customers, and maintain a safe environment.

  • Keep the front of your business attractive and well cared for.
  • Skating rinks are generally for younger people, but they are paid for by parents.
  • Many times, parents drop off their kids and never enter.
  • Therefore, the impression that the front of your business makes is important.
  • Spend 10 to 12 hours a week on preventive maintenance.
  • If you have a roller skating rink, this can include checking the rink to make sure it is smooth. If you have an ice skating rink, this includes checking the condition of the ice daily.
  • Properly and thoroughly clean the facility daily.
  • Design a well thought out and thorough set of rules, and enforce them.

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