Set up business account on facebook: There are now more than 2 billion monthly active users on Facebook. That’s an impressive number, especially when you consider that the social network first launched in 2004 as a way for university students to connect with one another. Since then, it has grown into so much more. Today, Facebook is the go-to platform for companies and businesses of all sizes to reach their target customers, build brand awareness, and drive new leads.
If you have a business or are thinking about starting one, creating a Facebook page for your company is a great way to begin building your presence in the digital world. Once you set up your business account and add some information about your company and its services, you can begin connecting with potential clients through posts and other features offered by Facebook. Keep reading to learn 50 ways to set up your company’s Facebook account!
50 Ways to Set Up Your Facebook Business Account
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If you’re selling your products or services online, you probably use Facebook as a way to connect with potential customers. After all, with more than 2 billion monthly active users, Facebook is one of the most popular social networking sites in the world. But beyond posting about your business on your personal profile and creating a Business Page for your company, there are many different ways to set up your Facebook account so that it works best for you and your business. Here are 50 ways to set up your Facebook business account that will help you take advantage of this powerful social media platform.
Create a custom URL for your Facebook Business Account.
One of the first things you can do to set up your Facebook business account is to create your own custom URL for your Facebook Business Page. You can do this when you set up your Facebook Business Page, or you can visit the “Manage” tab at any time after that and go to “Settings” to change the URL. This will make it easier for people to find your Page and connect with you. It’s worth noting that you can also create a custom URL for your personal Facebook profile, but this isn’t as common because it’s easy for people to find you based on your name or your relationship to other people on Facebook. While you can’t choose the name of your Facebook Business Page, you can still use a custom URL. You just have to make sure that it’s not the same as your Facebook Business Page.
Add a Facebook Call to Action button to your website.
To encourage customers to “like” your Facebook Business Page, add a Facebook Call to Action (CTA) button to your website. You can create your own CTA button or use one of the many free tools out there, such as the Facebook Lead Generation Button. This button automatically adds a “like us” CTA button to your website. You can customize the language to say “like us,” “follow us,” or whatever else makes sense for your company. A Facebook CTA button is a great way to start building your Facebook following. For example, if your Facebook Business Page is a restaurant, you can create a CTA button that says “visit our restaurant.” When people click on the button, they will be taken to your Facebook Page, where they can connect with you and find out more about your restaurant.
Write great (and short!) copy for your Facebook ads.
The more you use Facebook ads, the more familiar you’ll become with their ad platform. One key way to set up your Facebook business account for success is to write great copy for your ads. Before you start creating ads, create a text file where you can write down your ad copy. This will help you organize your thoughts and create ads that are highly effective and get you the most click-throughs. Create short and snappy ads that quickly tell customers what they can expect and why they should click on your ad. While it’s tempting to include tons of information in your ads, keep your copy short and sweet and focused on your customer’s needs.
Use video in your advertising and on your Page.
As with your ad copy, if you use video in your ads and on your Facebook Page, it can help you create content that is more effective. You may have to experiment a bit to find the type of video that works best for you, but there are a few key things to keep in mind when creating video for your ads or on your website. Video should be short and concise. Depending on your industry, you may want to create videos that are 10 or 20 seconds long. You can also create longer videos, but make sure you keep them targeted at your customers and stay on topic.
Host an ad lead generation contest.
One of the best ways to attract new followers to your Facebook Business Page is to host an ad lead generation contest. All you have to do is create a contest in which people can win something, like a free product or service. You can then advertise that contest on Facebook to people who are interested in your industry. One way to host a contest is to create a poll, like “Which of our products do you like best?” and then select “Ads” as the destination. The advantage of hosting a contest is that you get new leads to add to your email list, whereas ads are focused on getting people to “like” your page. Once you have a list of people who like your page, it’s harder to get them to convert. Hosting a contest is a great way to not only grow your page but also convert those page likes into email subscribers.
Create a Lead Ads automation campaign.
When you first start using Facebook Lead Ads, you’ll have the option to create a “one-off” campaign. These campaigns are based on one-time events, such as hosting a webinar. You can also create automation campaigns. To do this, create a new campaign, select “create automation,” and then choose what you want the campaign to do. For example, you can set up a campaign that emails your customers whenever you have a new product launch or that emails leads with a special offer. When you create an automation campaign like this, you can schedule it to run on certain days and times.
Manage your leads with Lead Ads.
Because Facebook Lead Ads are designed to attract new leads, you may want to set up a lead generation form on your website. This way, you can connect with people who are interested in your products or services before they become customers. When you set up a lead generation form, consider adding it to a page that’s designed to attract leads. You can also use Lead Ads to manage your leads. This way, you don’t have to manually keep track of them yourself. To set up Lead Ads for lead management, select “leads” when creating a new campaign. You can then choose what you want your campaign to do. You can then select “settings” to choose how you want your lead management to work. You can also add a custom domain.
Use Dynamic Ads for Awareness and Branding.
A good way to use Facebook Dynamic Ads is to create awareness for your business and product. You can do this by creating ads that are designed to educate consumers about your products or services. For example, if you own a chain of coffee shops, you can create ads that highlight the benefits of your coffee beans or drinks. When you create ads to create brand awareness, you want to create ads that are informative but not overly salesy. You want the ads to be engaging enough to get people to click on them but not push them away.
Use Dynamic Ads for Lead Generation.
Another way to use Facebook Dynamic Ads is to create lead generation ads. When you create lead generation ads, you want to focus on getting as many people to click on the ads as possible. When creating lead generation ads, you have to be careful not to come off too strong. You don’t want to scare people away with an ad that is too sales-focused. Instead, you want to create ads that pique people’s interests without being too pushy.
Use Sponsored Posts for Awareness and Branding.
When first starting out with Facebook ads, you may want to create awareness ads that don’t focus on lead generation. One way to do this is to create sponsored posts. Sponsored posts allow you to place your ad in a specific Facebook user’s newsfeed. When creating sponsored posts, keep in mind that the ads are added to people’s newsfeeds, so you have to be careful not to be too sales-y. Instead, create sponsored posts that are designed to inform your customers about your business and products without being overly sales-y.
Whatever way you choose to set up your Facebook business account, you want to make sure that you’re doing your best to engage your customers. When you first start out, you may want to experiment with different types of ads to see what works best for you. Be sure to track your results and use those results to inform your future decisions. With