Sports Marketing Jobs: With the rise of new media, fragmented audiences, and digital distribution channels, sports marketing has grown beyond simply selling tickets. Sports marketers now create brand images for teams and leagues, develop new revenue streams, and manage sponsorship deals.
In this list of the best sports marketing jobs , you’ll learn about some of the most in-demand roles in the industry. These are real jobs with real companies — no start-up incubators or unpaid internships.
With so much competition out there, your resume needs to stand out from the crowd. Check out our blog post on how to land your first marketing job for tips on making your application stand out from the crowd.
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18 Best Sports Marketing Jobs of 2019!
Sports marketing is an exciting and rewarding career. People who work in sports marketing can have a positive impact on the lives of athletes and fans. They can also earn a good salary—the average wage for sports marketing specialists was $71,940 per year as of January 2019, according to the Bureau of Labor Statistics. That’s nearly 20% higher than the average wage for all U.S. workers! This article will introduce you to the world of sports marketing, explain what sports marketers do, outline the education and skills needed to succeed in this field and provide links to our best articles on related topics.
What is Sports Marketing?
Sports marketing is the promotion of sports and sports events. It includes advertising, sponsorship, public relations and social media efforts to promote the brands of sports organizations, athletes and sports events. Sports marketing professionals may work in the offices of sports organizations, in marketing departments at TV networks, PR companies and advertising agencies, or in sports management companies that advise athletes on marketing strategy. Sports marketing is a specialized area of marketing that focuses on promoting sports organizations, events, products and brands.
Sports Marketing Jobs
Sports marketers create and manage advertising and sponsorship campaigns that build the brand of a sports organization or athlete. This can involve managing relationships with current sponsors to ensure they continue to be happy with their relationship and make regular contributions, finding new sponsors to inject capital into the organization and managing the distribution of sports media rights to maximize profit. Sports marketers are also charged with creating compelling marketing campaigns for athletes and sports events that grow the overall fan base. This can include creating digital and social media campaigns, designing merchandise, and managing the athlete’s public image.
What Do Sports Marketers Do?
Let’s dive a little deeper into what sports marketers do, including the different types of work that sports marketers perform. Marketing Managers: Work with brands to create sponsorship packages. They create marketing plans, campaigns and budgets for the organization and manage their implementation.
Brand Managers: Create strategies to build the overall brand of their organization. They decide how to engage with the fan base, how to create content and who to partner with.
Social Media Managers: Create plans to engage fans and followers on social media channels and create compelling content. They decide which social platforms to engage on, which accounts to follow and what tone to use.
Advertising Managers: Create marketing campaigns for TV, radio and print to promote the organization and its events. They decide which media channels to engage with, what the ads will say and which times they will run.
Sports Marketing Jobs
Digital Managers: Create digital marketing campaigns and design compelling digital content. They decide what to promote, how to promote it and where it appears online. Sponsorship Managers: Create sponsorship packages and manage sponsorship relationships. They decide what brands to offer sponsorship packages to, how much to charge and how to manage the relationships.
How to Become a Sports Marketer
Sports marketers usually need a bachelor’s degree in marketing, communications or business. Sports marketing is a specialized field, so you may want to consider attending a school with a sports marketing program.
Employers also like to see experience in the marketing field, so try to gain experience in internships or part-time jobs, especially ones related to sports marketing.
If you want to work for a sports team, you may need a sports management degree.
This type of degree focuses on sports business and management.
You may also want to consider a degree in sports law or sports administration, which focuses on the organizational aspects of sports.
Key Skills for Success in Sports Marketing
Successful sports marketers need to have strong communication skills, as they need to be able to communicate effectively with clients and their team.
They also need to be able to manage their time effectively, as there is always a lot to do.
Sports marketers also need to have creativity. They need to be able to create compelling marketing campaigns that engage fans and attract sponsors.
They also need to be able to create digital content that engages fans on social media.
Finally, sports marketers need to be strategic thinkers.
They need to be able to look at an organization and its industry and come up with plans that help increase brand awareness and attract more revenue.
They need to be able to use data and research findings to inform their decisions and suggest changes where necessary.
18 Best Jobs for Sports Marketing Pros
Sports marketing is a broad field, so there are many different types of jobs available.
You can find a list of the best sports marketing jobs below.
Advertising/Media Buyer – Advertising buyers work with sports organizations to purchase advertising on sports media platforms.
They decide which media channels to purchase advertising space on and which campaigns to run.
Advertising Executive – Advertising executives create marketing campaigns for products and services.
They decide which campaigns to run, create ads and manage their implementation.
Brand Manager – Brand managers decide which sports marketing campaigns to run and how to engage with customers. They create marketing strategies, manage budgets and monitor results.
Sports Marketing Jobs
Campaign Manager – Campaign managers run marketing campaigns for sports organizations.
They decide what campaigns to run, create marketing plans and monitor their implementation.
Communications Manager – Communications managers oversee the communications activities of an organization. They decide which communications channels to use, create communications plans and manage their implementation.
Marketing Manager – Marketing managers oversee the marketing activities of an organization.
They decide which marketing campaigns to run, create marketing strategies and manage budgets.
Sports Marketing Jobs
Marketing Communications Manager – Marketing communications managers oversee marketing communications activities for an organization.
They decide what communications channels to use, create communications plans and manage their implementation.
Public Relations Manager – PR managers create PR campaigns to promote sports organizations.
They decide what PR campaigns to run, create PR strategies and manage budgets.
Sports Marketing Jobs
Social Media Manager – Social media managers create and manage social media campaigns.
They decide what campaigns to run, create social media strategies and manage their implementation.
Sponsorship Manager – Sponsorship managers create sponsorship packages, decide which brands to offer sponsorship opportunities to and manage sponsorship relationships.
Sports marketing is an exciting career that allows you to interact with fans and athletes and help grow successful brands.
To get your foot in the door, you need to have a good understanding of marketing, strong communication skills and creativity.
Start by gaining experience in marketing and building your skills in a related field, like public relations or social media.
Additionally, sports marketers need to have the willingness to travel for events and the ability to manage a team and deal with pressure.
With the right skills and a little luck, you could be on your way to a lucrative and exciting career in sports marketing.