13 Tips to Develop Pure Water Marketing Strategy in Nigeria

Pure Water Marketing Strategy: Your marketing strategy should start with a customer problem.

A successful product or service solves a problem for the customer.

Perform market research to find out what your potential customers want.

Use that research to determine how to position the product to meet their needs.

Then, you can create a marketing strategy to attract your audience to this product.

With this strategy, you want to create brand awareness.

Generate new leads and ultimately sell your product or service.

Pure Water Marketing Strategy

Pure Water Marketing Strategy: https://www.makemoney.ng

Pure Water Marketing Strategy

1. Get the Business background:

Sachet or bottled water as the case maybe is one commodity.

That is consumed in all parts of the world.

And of course those that are in the business of producing sachet or bottled water.

These are known to generate sales year in year out if the business is well managed.

As a matter of fact, economic downturn hardly affects the consumption of sachet or bottled water.

Because water is as important as the air we breathe.

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2. Know the Target Market

When it comes to selling sachet or bottled water.

There is indeed a wide range of available customers.

In essence, your target market can’t be restricted to just a group of people.

But all those who reside in your target market locations.

In view of that, we have conducted our market research.

And we have ideas of what your target market would be expecting from us.

You are in business to engage in wholesale distribution.

And to retail sachet water to the following groups of people;

Pure Water Marketing Strategy

3. Get the Market Trends

If you are conversant with the trend in the sachet/bottled water production industry.

You will agree that there are competitions in different stages of the industry.

That is competitions amongst bigger corporations.

Such as Pepsi Co, Coca Cola Company and Nestle et al.

And also competitions amongst smaller and medium scale bottled water production companies.

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4. Pure Water Marketing Strategy

Most bottled water companies are leveraging on creativity.

In terms of packaging and marketing to continue to stay afloat in the industry.

One creativity approach that is common is ensuring that their bottled water conforms to the appropriate PH – level.

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5. Pure Water Marketing Strategy

As a matter of fact, it is common to find sachet or bottled water production companies.

Especially medium scale and small scale bottled water companies.

Labeling their sachet or bottled water for specific occasions.

To meet the demand of their clients.

For example, a client that is celebrating his or her birthday.

May strike an agreement with a bottled water company to specially label the bottled water.

That will be served in the occasion to conform with the occasion.

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6. Get the marketing approach

In other to continue to be in business and grow, we must continue to sell our sachet water to the available market which is why we will go all out to empower our sales and marketing team to deliver our corporate sales goals. In summary,  Sachet Water Production Company has to adopt the following sales and marketing approach to sell  sachet water;

  • Introduce your sachet water brand by sending introductory letters to residents, restaurants and other stakeholders all around Lagos State
  • Open your sachet water production company with a party so as to capture the attention of residents who are our first targets
  • Engage in roadshows in targeted communities from time to time to sell your sachet water
  • Advertise your products in community based newspapers, local TV and radio stations
  • Leverage on the internet to promote your sachet water brands
  • Engage in direct marketing and sales
  • Encourage the use of Word of mouth marketing (referrals)

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7. Define your ideal customer.

Think of the people who buy your product most often or those people who have a problem that your product or service can solve. Your ideal customers may be of a certain age, gender or income level.

  • Determining who your ideal customer is will shape all of your marketing efforts for your product. In order to get the most out of your marketing budget, target your ideal customers.
  • You can determine you ideal customer through the client data you keep on your product sales. You can also survey your clients or analyze research generated by competitors in your industry.
  • For example, if you sell outdoor technology equipment, your ideal customer might be a male or female between the ages of 25 and 50 years old, as these people are both more active than older people and have more disposable income that younger people.
  • In addition, you estimate that your ideal customer lives in the western US, as people there spend more time outdoors than those in other parts of the country, and has an upper level or high level of income, as your outdoor equipment is relatively expensive.

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8. Solve a problem for the customer.

Consumers have problems that they want to solve. If you work with clients in a particular industry, use your customer knowledge to find a problem you can address.

  • Research a product idea. Many businesses develop great products that relate to other successful products they sell. Think about why customers use your existing products. You may be able to solve another problem that is slightly different.
  • Say, for example, that customers tell you that they need a durable cell phone charger that will hold up if dropped or exposed to extreme weather.
  • To solve this problem, you create a charger that is weather-proof and shock-proof. Hikers and bikers try your phone charger and like the results.

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9. Apply the concepts of marketing to your product and your ideal customer.

Once you’ve identified your ideal customer and solved his problem with your product, you can think about the components of your marketing. Think broadly about what you need to do to market your product.

  • You’ll need to plan a price for your product. Determining a price depends on customer demand for your product, and competitors in your industry. If you don’t face much competition and see high demand for your product, you can charge a higher price. Customers may be very sensitive to the price you place on a product.
  • Think about how you will package your product and how the packaging fits in with your brand image. You may, for example, create packaging using the same colors and company logo that you use for all of your other products. This consistent use of your brand image will help clients remember your brand.
  • Consider how customers will contact your business, order your product and receive what they order. The entire process needs to work efficiently. You need to have a responsive customer service department that will fix any problems a customer may encounter.

19. Be clear about your ultimate goal in marketing.

Before you start working on your marketing strategy, consider what you want as an end result.

Once you identify the end result, you can develop your plan.

  • Your firm’s goal may be to increase brand awareness, or simply to increase product sales. You may also want to expand into a new market segment. If you’re in the hiking and biking gear market, for example, you may want to expand into mountain climbing gear.
  • Any goal you set should be compared to a benchmark for your industry. Assume, for example, that there is a tremendous amount of competition in the hiking and biking gear market. No single firm controls more than 5% of the sales in that market. If your goal is to increase sales, you might set 5% as your end goal. The goal fits the conditions in your marketplace.

    Pure Water Marketing Strategy

  • You decide that your goal is to increase brand awareness. When someone realizes that they need a better cell phone charger when they go hiking or biking, you want that prospect to know about your company.
  • Once you decide on a goal, you can consider which marketing tactics may be effective. A tactic is a specific task you perform to market your product. Direct email, email campaigns and cold calling are all marketing tactics.
  • For example, you might decide that content marketing is a tactic you will use to build brand awareness. You can carry out this tactic by consistently posting useful blogs and articles to your website.
  • Once people know about your brand, you want them to ask for more information about your product. They may click through on an ad they see, or visit your website. Those people become new leads for sales.
  • You want to maintain contact with your leads until a portion of them become customers. They may receive an email or newsletter from you. Other leads may read blogs and articles about outdoor sports on your website. When they decide to purchase a phone charger, they may buy from you.

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11. Expand your marketing efforts.

To increase your sales, you may need to add some new marketing activities. As you add new ways of marketing your product, your firm’s brand awareness will increase.

  • All companies should have a website, and many firms write and post blog content. To expand your presence in the market, consider hosting a podcast and speaking at events. If your competitors don’t use these strategies, you’ll have a chance to stand out.
  • Implement a formal system to ask clients for referrals. If a customer does give you a referral, reward them in some way. You can offer the referring customer a free gift or a purchase discount. A referral has a high probability of being converted from a prospect to a client.
  • To increase your image as an expert, consider providing seminars or webinars to your market. When people need to solve a problem, they seek out experts.

12. Create a marketing plan and a budget to implement your plan.

It’s critical that you write a formal marketing plan. In order to make the plan a reality, you need to budget for each of your marketing activities.

  • You plan should include the specific audience you are targeting. That audience is based on the traits of your ideal customer. To find out more about marketing plans, see Create a Marketing Plan.
  • Your plan should indicate a timeline for each task to be completed. If you send a monthly e-newsletter, for example, your timeline might state that each newsletter must be sent by the 5th day of each month.
  • Assign each marketing task to a particular person. If the task is assigned, you won’t lose track of the progress of that task. Each person can update the entire group on the status of their particular task. Maybe your in-house copywriter is responsible for producing the newsletter.

Pure Water Marketing Strategy

13. Adoption the eco

Lastly, another trend in the bottled water production industry is the adoption of eco – friendly approach towards the production and packaging of sachet and bottled water.

As a matter of fact, the industry’s adoption of eco-friendly practices will likely persuade environmentally conscious consumers to buy its products, while increasing operators’ efficiency.


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