Bag business: Once you’ve decided you want to start a small business, formulated your business plan, lined up financing, and secured a site, the time will finally come to actually open up shop. While planning a business may present challenges, the actual act of opening a business and bringing the business concept to fruition has its own set of difficulties. To have a better chance of long-term success, you need to get your business off to a good start. Here are a few tips on how to legally establish your business, hire your first employees, spreading the word, and organizing a grand opening.
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1. Establish a bank account for your business.
It is very important not to mix business and personal finances, as this can lead to issues with the IRS. Having separate bank accounts for business and personal transaction simplifies accounting and makes tax requirements easier to understand.
- To open a business account, simply contact your local bank or credit union.
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2. Establish a marketing budget.
The run-up to opening and first few months of operation may very well make or break your new small business, so make sure you give your initial marketing push a strong effort.
- One suggestion is to dedicate 20% of your first year’s marketing budget to your Grand Opening. This amount should be significant enough to spread your message widely at a time when your ads are likely to be their most effective, but at the same time isn’t an “all your eggs in one basket” situation that leaves you with limited ability for subsequent advertising.
- Spend, for example, $4,500 advertising your Grand Opening, because that amount should be sufficient for two media buys. If that amount is beyond your reach, you may be able to utilize a mix of flyers, direct mailings, promotional items (balloons, banners, etc.), and a “sign spinner” at a busy intersection for around $1,500.
- This, of course, assumes you have a fairly large marketing budget of $22,500 ($4,500 is 20% of $22,500). Since many businesses have much smaller marketing budgets (maybe only a few thousand dollars), always work within whatever 20% of your marketing budget is.
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