29 Best Promo code for Hotel Business

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Best Promo code for Hotel Business

Opening a small hotel is a dream for many who enjoy interacting with people and want to run their own business.

Unfortunately, you can’t just open your doors and expect your hotel to be successful automatically.

It takes careful research, management, and financial planning to make a hotel a success.

Keep all of this in mind when planning to open your own hotel.

If you have your own business, it’s important to promote your brand in order to attract new clients.

Focus on a few simple strategies to help you get the word out there about your company.

1. Determine where you’d like to locate your hotel.

Before worrying about exact locations, you’ll have to think more broadly and decide what city or town you want your hotel in.

At the minimum, you’ll have to consider what the tourism industry in a given area is like.

Since this is a small hotel or guest house and not a chain, you’re probably catering to vacationers and sightseers instead of employees on business trips.

Therefore you’ll have to choose an area that people would want to visit.

Check travel sites or books to find out some good destinations that vacationers frequent.

And start searching around there for a good place for your hotel.

2. Decide if you will buy an existing hotel or build a new one.

This is the first decision you’ll have to make when you settle on a town.

You could either find a hotel that an owner is looking to sell, or you could build a new one from scratch.

There are positives and negatives to each option that you should weigh carefully before making your decision.

  • If you buy an existing hotel it will probably be cheaper than building a new one, unless the property needs major renovations. You may also be able to keep some of the staff, which will simplify your employment hunt later on. However, if the hotel you’re buying had a bad reputation, your profits may suffer. You’ll have to work hard to advertise that the hotel is under new management.
  • If you build a new hotel, it will probably be more expensive. You will be able to build it however you want, though, which means you could design it for a specific niche or market. Also keep in mind that if you build a new hotel, you’ll have to work hard to advertise your grand opening to get customers. Also make sure that when building a new hotel you check to make sure the area is zoned for hotels and guest houses.

Best Promo code for Hotel Business

3. Investigate other hotels, guest houses, and B&B’s in the area.

You’ll have to get a good feel for the competition you’ll face and how you can successfully carve out a market for yourself.

There are a number of things you should look for when you investigate potential competition.

This will give you an idea of how you can make your hotel stand out.

  • Find out what competitors charge. Look at all the local hotels and find out their nightly rates.
  • Remember that price isn’t everything, though- if a hotel is cheap but all the reviews are terrible, you shouldn’t try to drop prices to compete with it.
  • Read customer reviews online. This will give you an idea of praises or complaints customers have had. This way you can get an idea of what visitors are looking for in the hotels they stay at, which will allow you to cater to that market.
  • Look at what local hotels offer besides rooms. Do they have restaurants? Swimming pools? Gyms? Breakfast service?
  • Book a stay at some local hotels to really get a feel for what they offer.
  • Staying over a night will allow you to closely investigate competition and get ideas for your own hotel.

4. Understand your primary market.

This will help you cater your services to your likely customers.

Small hotels and guest houses usually attract vacationers who will stay for just a few nights.

If your hotel is located in a rural area or small town.

You’ll probably see a lot of people from the city trying to get away from the hustle and bustle for a while.

If this is the case, you should decorate your hotel with items that reflect simple, small town life.

5. Determine what extra services you’d like to offer with your hotel.

Customers at these establishments typically look for a great personal touch.

So plan on offering services that will make their stay more personable and comfortable.

Vacationers at small hotels typically look for relaxation.

So you could establish a secluded outdoor area for guests to lounge.

Smaller hotels usually don’t offer things like gyms or restaurants.

But you could include these as well.

Just keep in mind that every extra service you decide to offer is an additional financial cost.

Both to build and maintain. Be sure to budget carefully to avoid losing money on these ventures.

Best Promo code for Hotel Business

6. Create a brand image, or logo.

Widespread brand recognition is your goal, as it will give your business credibility and inspire others to spread the word about your business.

Grow your brand by placing your logo in your business stationery, business cards.

Email signatures, brochures, signs, website and merchandising materials.

7. Hire an accountant.

Even if you’re starting a hotel because it’s your life’s dream, you have to remember that it is still a financial investment.

Unless your hotel is very small or you’re a trained accountant yourself, you’ll probably need an accountant to help manage your finances.

All hotels, even small ones, have many costs that you need to account for, like staffing, utilities, rent, taxes, and equipment, just to name a few.

An accountant can help you navigate the complicated world of financing a hotel and help secure your financial future.

The U.S. Small Business Administration recommends you take the following actions to find an accountant.

  • A personal referral is usually the best way to find a reliable accountant. Ask other local small business owners who their accountants are and if they’re satisfied with their work. You could also see if your local Chamber of Commerce hosts networking events for small business owners where you could connect with potential accountants.
  • Schedule an appointment with potential accountants. Most accountants will offer a free introductory meeting for potential clients. When you compile a list of candidates, meet with them and discuss their experience and qualifications to see if they would be a good fit for your hotel.
  • Find out if a candidate has experience working with hotels. Hotels are unique businesses that require particular knowledge. It would be ideal if your candidate has worked with hotels before, preferably an independently owned one. This will ensure that he has experience with particular situations you could face.
  • Decide if the candidate is reliable. In addition to experience, you’ll want an accountant you can work with long-term. If he is late for meetings, doesn’t return calls, and does sloppy work, he is probably not the best partner for you, even if he has good experience. Remember, you’re trying to form a long-term partnership with someone who will help you grow your business.

8. Draw up a business plan.

When opening your hotel, you’ll probably need to get start up capital from either a bank or private investors.

Either option will want to see a business plan to determine if your business is worth investing in.

Additionally, a good business plan is beneficial for you to organize your goals for your hotel and get a clear picture of how to make it a success.

A hotel business plan should at least include the following.

  • A description of the services your hotel will offer.
  • Describe how these will set you apart from other hotels in the area.
  • Will you offer better rates? More personal service? Investors will want to see what makes your hotel unique.
  • Who your potential market is. Explain what demographic you’re catering to, and why they will pick your hotel over another.
  • A projection for your future earnings. Investors will want to see that your hotel will be profitable. With your accountant’s help, calculate what you expect your annual revenue to be. Also state how long before you expect to start earning a profit, and where your hotel will be in the next several years.
  • A full breakdown of your costs. Between buying or leasing the property, renovating it, and furnishing it, you’ll incur a lot of costs starting your hotel. Come up with as exact an estimate as you can for your total expenses when asking for loans. Also be sure to include a good estimate for your day-to-day operating costs.
  • It may take several months for your hotel to start attracting enough customers to cover your expenses, so you’ll need cash to stay open during that time.

9. Network.

Meeting professionals from other, related businesses is an effective form of business promotion.

As it provides you with opportunities to learn about your competitors.

Ask for referrals, form mutually beneficial partnerships in complementary industries.

And spread awareness about your business throughout a group of like-minded people.

Network with other professionals in the following ways:

  • Attend networking group meetings. You can find networking groups and clubs on the Internet, in newspapers and in trade publications.
  • Introduce yourself to people at the meetings. Explain what it is your business does, what you offer that makes you stand out from your competition and what you are looking for in business relationships.
  • Ask relevant questions during group discussions. In addition to promoting your business, you can learn a lot at networking meetings. Additionally, asking open-ended questions encourages others to participate in the conversation, and sets you up for more introductions.
  • Hand out your business cards. Set up private meetings with those who express an interest in getting to know more about your business.

Best Promo code for Hotel Business

10. Create a Facebook page.

Facebook is, by a wide margin, the most popular social media site.

They even allow for separate business pages. Add photos of your office and products.

Make sure you keep your page updated with new information, and updates.

  • Keep your posts short, and use pictures whenever possible.
  • People want things to look at, and you’ll need to catch their eye as they scroll through their feed.
  • Be sure to patrol your page for spam and negative comments.

11. Create an account on LinkedIn.

LinkedIn is a business networking site, and is a little more professionally-oriented than Facebook.

Make an account for your company, and encourage your employees to join.

Put as much information as you can into your company’s profile.

Which will help LinkedIn market you to other users.

12. Advertise.

Consider these methods for advertising your business:

  • Signs. You may opt for storefront signs, billboards, marquee boards or street-side yard signs.
  • Print. Place print ads in magazines, newspapers, coupon books, trade journals and industry magazines. Choose print mediums that are suited to your business. For example, if you run a technology parts recycling warehouse, then you may consider placing ads in computer classifieds and technology magazines.
  • Commercials. Television and radio commercials are effective ways to promote your business to a broad audience, but they are relatively costly forms of advertising.
  • Advertisements. You may opt to pass out promotional materials at trade shows, at store fronts, in parking lots or in any other highly-populated areas. Some businesses, like nightclubs and entertainment venues, hire street crews to hand out advertisements and attract new customers.
  • Direct mail. You may purchase mailing lists targeted to your segment of the consumer market, then mail out letters, brochures, catalogs or postcards. This method is effective when you want to provide potential customers with paper coupons, vouchers, business cards or promotional merchandising.
  • Public relations (PR) firms. You may hire a PR firm to create publicity for you in the form of news write-ups and press releases.
  • AR Advertising. Short for Augmented Reality Advertising. It enriches the user experience by bringing life to the prints, when it’s enhanced with extra layer called a digital layer.

13. Build business partnerships with other organizations.

In effect, piggyback off the success of another business. 

Taco Bell has recently unveiled the Doritos Locos Taco, which is a branding coup for both Taco Bell and Doritos.

Whenever you think of one brand, the other brand comes to mind, and vice versa.

Business partnerships can be very effective advertising tools.

  • Note: it’s tough to build a business partnership with an established company when your company isn’t yet established. Businesses understand the value (or lack of value) you’re giving them, and may want something in return or simple avoid business with you in the first place.

14. Create a Google+ account.

Create a page for your business in the appropriate category and subcategory.

Google Plus has several, so choose carefully.

Encourage your employees and customers to add your page to their circles.

Create a Twitter account. Post updates to what you are doing, and utilize hashtags to generate attention.

Track trending topics as well, and utilize any that are similar to your business.

To help generate followers, encourage your employees to follow and interact with your company account.

  • Make sure your handle reflects your business name or what you do.
  • Matching your company website would be best, as it can help customers remember the relationship.
  • Even something as simple as “#deal” or “#sale” (if you have one) for a hashtag can bring in new customers who may not have otherwise been looking for you.

15. Rely on the power of social networks.

Social networks have become the new darling of advertising.

Because much of the legwork is being done by dedicated fans, for free.

You could pay someone to advertise for you.

Or you could establish a social community of fans who advertise by word of mouth, at little or no cost. What’s it going to be?

  • Try harnessing the power of viral media campaigns.
  • Dollar Shave Club did very good business for itself simply by making a (funny, exciting, relatable) music video. It took off on social networks and now has over a million combined subscribers and followers on Facebook and Google+.

16. Develop relationships with your customers.

Customers are people — not numbers — and it is important that you put consideration and effort into building personal relationships with them.

For example, when you send out Christmas cards each year, you not only gain customer loyalty but you also inspire customers to promote your business to the people they know.

17. Encourage customers to talk about their experience using your business.

There is no tool more powerful than people talking with their family members or friends about your product or the quality of your work.

If your customers are fully satisfied then you should ask them to refer you or your product to their family or friends.

It is important to realize that your customers may not do so automatically and sometime a little poke requesting them to refer your business may work wonders. Go ahead, be bold and ask for more work.

Best Promo code for Hotel Business

18. Use additional social media networks.

Like the others above, these sites provide a space for you and your customers to interact publicly.

When you create the page, you can control the content, and make sure it reflects your business in a positive light.

  • Look for sites that best demonstrate your business, and allow you to show off what makes you great, or unique. A photo-sharing site like Instagram or Pinterest is good for companies that produce items, like jewelry, clothing, or any product where a visual would be helpful.
  • Learn about your customers and the kinds of social media they would use in relation to your company. For example, Foursquare and Yelp are good sites for service industries like restaurants, letting customers “check in” (telling their friends they are there) when they visit, and post reviews.
  • Focus on a handful of platforms, rather than as many that you can find. There are many social media sites out there. Checking your various pages regularly can quickly take up too much of your time.
  • Link your social networks together whenever possible. Visitors to one site should be encouraged to go to another. Include your social network handles on all printed materials as well, encouraging people to go there.

19. Promote yourself along with your business.

You don’t want your page to only be advertisements, that will only turn people off.

You want to humanize your audience instead of treating them only as customers.

Use the page to tell people a little about your field and your interest in it.

  • A good rule of thumb is a 5-3-2 ratio for posting.
  • This breaks down to 5 posts for information related to your audience, 3 non-sales posts related to your audience, and 2 posts not related to your business.
  • You may find interesting local events, or celebrate achievements among your employees.

Best Promo code for Hotel Business

20. Use email marketing.

Collect email addresses from customers and other patrons.

And use that list to update them regularly on new business.

A monthly newsletter, exclusive deals, or notices of new products can keep customers involved with what you are doing, and encourage them to return.

21. Communicate with similar businesses.

You will compete for customers, but that does not mean that you cannot help one another as well.

Learn what kinds of things they do well, and try to understand how your business is different.

Even without revealing all their secrets, other businesses can teach you good practices and avoiding common mistakes.

  • If you offer some expertise that they don’t, or can’t, offer, they may be willing to recommend you to their customers, especially if you are willing to reciprocate.

22. Join local business and social organizations.

Groups like the Chamber of Commerce and the Rotary Club provide opportunities to meet other business leaders, and many of them work to promote the interests of all members.

In any organization, you get out what you put in, so be involved in meetings and decisions to maximize the advantages available.

23. Find local events and shows.

The Chamber of Commerce and other organizations may help put on multi-business events that will attract potential customers.

Look for events where your business would be helpful for someone.

For example, if you are a make-up artist, you can offer to participate in a local fashion show or bridal event.

Best Promo code for Hotel Business

24. Offer your services to local charities.

Use your expertise to help local not-for-profits and other volunteering organizations.

Free service to charitable organizations is a good way to build goodwill.

It demonstrates your commitment to the local community.

And can make your customers feel good about doing business with you.

  • Donating prizes to fundraisers is another way to build goodwill.
  • If you make or sell goods, donate one of your products.
  • If you have a service business donate a gift certificate for your services.

25. Set your prices models.

Once you’ve opened your hotel, your prices will determine your level of profit.

Your nightly rates will vary depending on local competition, your operating costs, the season, and a myriad of other factors.

The general rule when setting prices is to keep them low enough to attract customers and high enough to earn you a profit.

There are a number of things to keep in mind when coming up with prices.

  • Know your costs. You should calculate exactly how much it will cost to keep your hotel open every day. Then multiply this to find out how much it will cost to run your hotel on the monthly basis. Your income will have to at least cover your monthly expenses or you won’t be able to stay open.
  • Find out what customers are willing to pay. This will take some trial and error. When you’re just starting out, your only guideline may be your operating costs. If after a few months you notice that your rooms are constantly booked, you can afford to raise prices. If you’re having trouble getting customers, lower your prices. You can also survey customers after they stay and ask if they found the room rate fair.
  • Adjust prices based on the season. In your busy season, you can afford to make prices higher because more people are looking to go on vacation. In slower seasons, make your rates lower to attract off-season customers.

26. Hold regular staff meetings.

Weekly or monthly meetings will help you keep a good relationship with your staff.

You should use these meetings to tell your staff if there is anything they can improve upon.

And ask for suggestions on how to do so.

Also be sure to praise good work so your employees feel like they’re part of a team.

Listen attentively when suggestions are given- even though you’re the owner.

Your employees have experiences in the hotel that you may not.

And they’re in a good position to suggest changes.

Best Promo code for Hotel Business

27. Host events.

Events like weddings and business retreats will bring in a lot of guests for you.

If you only have a few small rooms, this may not be possible.

Even a small hotel, however, can have sufficient space to host these kinds of events.

While you probably won’t have space for a large business conference.

It is becoming more common for businesses to send a few executives or managers on more intimate retreats.

A guest house in a small town can be an ideal setting for this kind of event.

Advertise on your website and other travel sites that you are open to hosting events and will offer special rates to participants.

Best Promo code for Hotel Business

28. Partner with local businesses.

Small hotels often operate near local attractions.

Take advantage of this by having these attractions help you advertise.

Contact the managers of local parks, historic sites, restaurants.

And theaters and see if you can work out some kind of deal.

Offer to place brochures for their attraction in your lobby if they recommend your hotel to travelers.

That way you can pick up travelers in the area who may not have seen your other advertisements.

29. Make sure all guests have a great experience.

In addition to other methods of advertising, word of mouth will be crucial.

All of your guests could potentially tell friends and family about your hotel.

Post about it on social media, and review it online.

You’ll want to do everything you can to make sure this feedback is positive.

Even one disgruntled guest can hurt your business if he takes to the internet.

If you commit to showing every guest a great time, you’ll establish customer loyalty that will give you great advertising.

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