20 Tips to Start Diction/English Language Schools in Nigeria

Diction/English Language Schools:Starting DELS School can be easy with the right information.

Learn what’s involved in opening a DELS School.

From startup costs and business licensing requirements to marketing tips and insider advice.

As more and more non-English speakers arrive in English-speaking countries.

There is a growing need to help these new arrivals learn how to speak diction to increase their chance to work or attend school

A DELS school meets this need by providing adult and children with instruction on how to speak, read, and write English.

These types of schools are sometimes known as Diction/English Language Schools. DESL stands for English as a Second Language.

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Diction/English Language Schools

1. Diction/English Language Schools:Know the business background

A person who is passionate about education and loves languages makes a great DELS instructor.

But a successful owner of any DELS school needs to also possess the skillset required to run a business.

In addition, an owner needs to have the desire to work with individuals from a wide range of cultural and sociological backgrounds.

Due to the nature of the business.

Most schools are open until late at night seven days a week.

As this allows students to work or attend school during the day.

Therefore, being able to keep a flexible schedule is a must.

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2. Diction/English Language Schools:Know the activities involved

At the typical DELS School, the office staff arrives a few hours before the first class to prepare for the day.

The first class at many DELS schools begins in the late afternoon.

And many schools don’t open until after lunch.

After handling administrative work, like bookkeeping and marketing.

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The office staff usually spends the rest of the day dealing with the concerns of students and parents.

Instructors typically arrive an hour before their first class to plan and attend a short meeting.

After teaching classes, instructors usually write reports and meet with students or their parents.

The owner needs to ensure everything runs smoothly.

3. Diction/English Language Schools:Know the targeted market

Taking United Nation as a case study, most students who enroll in DELS schools are out of school and working.

Students are more likely to be female than male.

And they typically have at least some experience with learning English in the past.

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4. Diction/English Language Schools:Know how to make money

Any DELS school makes money by charging students for classes.

Some schools charge students for each lesson they attend.

And students at other schools pay for a set time period.

Most DELS schools have multiple pricing tiers.

Based on the number of students in a class.

The level of instruction, or the time when the students attend classes.

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5. Know the growth potential

Any DELS school can start with a single owner who is also the instructor.

Many small, independent schools start off this way.

As a school builds up its student base.

The owner can hire more instructors and staff members.

In an English-speaking country with lots of new immigrants, DELS schools have a great growth potential.

DELS schools which are able to enroll foreign students directly are very popular these days.

Unfortunately, it takes up to two years to become qualified as one of these “I-20” schools, and a school must be certified by the Student and Exchange Visitor Program (SEVP) in the US.

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Diction/English Language Schools

6. Diction/English Language Schools:Know the skills and experiences needed

Many successful DELS school owners have experience teaching English to non-native student.

Many owners have taught abroad or worked at private English language schools in their home country.

And have a clear understanding of the business.

Quite often owners of DELS schools have a certificate or degree in TESOL (Teaching English to Speakers of Other Languages).

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Owners should be capable of recognizing good teaching.

When you see it and have the ability to help instructors improve their teaching.

Due to the high level of marketing and sales involved in this business.

Ideally an owner has experience running a company.

7. Diction/English Language Schools:Know the costs involved for the DELS

In the beginning, you can offer classes out of your own home.

Out of a public place like a library, park, or coffee shop, or even visit students in their own homes.

However, once you have accumulated enough students to actually open a school.

You will need to have enough money set aside to cover certain expenses.

One of the highest costs is the rent.

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The amount you must pay depends on your market.

In the case of any DELS chool, most schools are located in large metro areas.

Because that is where the potential students live.

These are the same places where rent can be higher than normal.

8. Diction/English Language Schools:Know the labour involved

Labour is also a large cost.

Instructors are usually paid based on the number of hours they teach each week.

This allows schools to more easily control the cost for instructors.

Instructors are usually paid between #1000 to #1500 per hour.

Office staff typically receive a lower wage than teachers.

But still earn above minimum wage.

Most of the office staff involved with sales earn the bulk of their salary through commissions.

Another large expense is purchasing the curriculum and extracurricular activities like games, toys, and teaching materials.

Supplies costs will vary according to the number of students you have enrolled at each course level.

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9. Diction/English Language Schools:Know the management technique

Schools must start small and build slowly.

Over expansion can easily force a school to close.

Schools should not offer extremely low-cost, long-term classes as a way to attract students.

This marketing technique can easily find schools filling their classrooms.

But losing money in the end.

Schools shouldn’t make guarantees about academic improvements or minimum test scores.

Most importantly, schools need to do all they can to keep students happy.

One unhappy student can ruin a class and cause other students not to sign up for additional classes.

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10. Diction/English Language Schools:Know how to market the School

It is a good idea to market your DELS School to potential students in their native languages.

Schools should create brochures advertising your school in the languages of a few of the most popular groups of immigrants in your area.

Then make contact with organizations which serve these communities.

Such as churches, social clubs, and associations.

11. Diction/English Language Schools:Know how to maintain customers

Offering potential students free trial lessons.

This is to give them a taste of your school a pretty standard.

It is also important to keep the quality of education high enough.

To prevent students from feeling like they are wasting their time and money. Instructors should focus their classes on presenting useful skills in a fun and interesting way.

12. Diction/English Language Schools:Try to build a team

Build your team depending upon your needs.

Ideally, your teachers should be able to focus one hundred percent on preparing and delivering classes.

While other staff members’ handle advertising the school and registering new students.

In addition, it is often necessary to hire staff members who are able to speak the native languages of your students.

13. Diction/English Language Schools:Know the business license needed

Certain state permits and licenses may be needed to operate any DELS school.

For information about local licenses and permits:

  • Check with your town, city or county clerk’s office
  • Get assistance from one of the local associations in your state.

14.Diction/English Language Schools: Get the certificate of occupancy

Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).

A CO confirms that all building codes, zoning laws and government regulations have been met.

  • If you plan to lease your DELS school:
    • It is generally the landlord’s responsibility to obtain a CO.
    • Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a DELS school business.
    • After a major renovation, a new CO often needs to be issued.
    • If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
  • If you plan to purchase or build any DELS school:
    • You will be responsible for obtaining a valid CO from a local government authority.
    • Review all building codes and zoning requirements for your business’ location to ensure your DELS school business will be in compliance and able to obtain a CO.

15. Diction/English Language Schools:Know the Services requirement

Any Diction/English language school should require clients to sign a services agreement before starting a new project.

This agreement should clarify client expectations and minimize risk of legal disputes by setting out payment terms and conditions, service level expectations, and intellectual property ownership.

 16. Diction/English Language Schools:Know the services charges

In some DELS, students pay an average of#1500-#2000 per month for DELS instruction.

That rate can vary based on location of the school.

And other factors like the number of students in a class or the level of instruction.

17. Diction/English Language Schools:Know the needed expenses

Rent and labor are two of the biggest ongoing expenses.

Smaller monthly expenses include utilities and maintenance costs.

18. Diction/English Language Schools:Know about the profit

Experts predict revenues for educational services will grow 2.4% over the next five years.

Any Diction/ English language school which keeps a tight control of its expenses can expect to see a good return.

19. Diction/English Language Schools:Know how to make it more profitable

DELS schools can easily add new classes and events to increase their bottom line. Diction/English schools can supplement their income by selling a variety of educational tools like dictionaries, CDs, language-learning games, and other literary and digital learning materials.

20.Diction/English Language Schools :Attend trainings and seminars

This is a necessity as it enables you know the basics and fundamentals of speaking good English and becoming a good speaker.

From the greetings, letters of the alphabet, the vowel and consonant sounds, place and manner of articulation for each sound, training helps in providing the foundation for diction.

At the training, participants have the opportunity to record whatever the speaker says so as to enhance good learning.


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