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27 Tips to Start Botox/Dermal fillers Business in Nigeria

Botox/Dermal fillers Business: With the start of each New Year, a majo rity of people decide that they will bring about a change in their personal and professional lives.

If you too have thought about making a change in your professional medical practice.

Then the aesthetic industry offers numerous opportunities to kick start a brand new business.

Entering into a new sector can be daunting.

But by proper planning you can overcome the difficulties and give a successful start to your business.

You must consider the available options and do a thorough research to know the workings of the industry you are looking to enter.

For one to start Botox/Dermal fillers Business in Nigeria.

You need to follow the steps given below.

You will never regret doing the business.

Image result for Botox/Dermal fillers Business

1. Botox/Dermal fillers Business:Incorporate the Business

The first step is to incorporate the business.

Register the business as a limited liability company.

Then get insurance cover and personal tax identification number.

You need to open a bank account for the business separate from your personal account.

Make sure you are able to receive check, cash or direct deposit.

Read also:Top 61 Medical Practitioners Business Ideas in Nigeria

2. Botox/Dermal fillers Business:Do your research well

Researching about the current and expected market is the first and most important step in setting up a new business.

You need to ensure that the service you are offering has a demand.

Else its a case of jumping from the pan into the fire.

You must study about the market for the services you are planning to offer.

And collect data in order to create an effective business strategy.

At this initial stage, it is a good idea to see how many similar businesses exist in your target market.

And what services they are offering, at what prices, etc.

3.Botox/Dermal fillers Business: Get aesthetics training in the right field

After doing thorough research you will learn which aesthetic treatments are high in demand.

You should get enrolled and registered for an appropriate aesthetic training course.

To get adequate hands-on training before starting your business.

You might be already aware that Botox and dermal fillers are treatments with the most demand among injectable anti-ageing treatments today.

It is recommended that you start with the Basic Botox training course.

And Basic dermal fillers training course.

Once you have mastered these.

You can then opt for aesthetic training courses available for skin rejuvenation treatments.

Such as chemical skin peels, dermaroller, microdermabrasion, etc.

After completing these non-surgical cosmetic training courses.

You should try and get as much practice as you can to improve your skills as well as your portfolio.

4. Botox/Dermal fillers Business:Formulate a business structure

With all that training and experience.

Thorough awareness of the competition and market for your services.

You are now ready to start your own business.

At this juncture, you need to decide whether you will work as an independent aesthetic practitioner.

Or in partnership or as a Limited Company.

Each business structure has its own pros and cons.

It is up to you to decide which business structure will help you to take your business forward in the most profitable way with minimal hiccups.

This is a good time to hire the services of an accountant and decide which will be the best option for your business.

5.Botox/Dermal fillers Business: Develop a concrete business plan

It is vital to create a business plan/model before starting your business as it will enable you to secure the investment.

Include your business objectives in your business plan.

To have a clear direction of what exactly you want to achieve through your business.

Also include the time frame during which you wish to reach your business goals.

By having such a module in place, you will be able to foresee any unexpected situations.

And worst case scenarios and will be able to prepare a contingency strategy for such situations beforehand.

6. Botox/Dermal fillers Business:Make logo/business name 

Having an attractive name and a compelling logo are essential.

This is for the development of your business identity and branding.

You need to carefully create a business logo.

And choose a name both of which cleverly portray what your business is about.

They should  make your brand distinct from your competitors.

If you are unable to decide yourself.

Get the services of an expert professional graphic designer.

And discuss what exactly you want for your business logo.

This will ensure that you get the best for your business.

You know what’s said about a strong start- Well begun is half done.

7. Try to fund the business

There are different ways in which you can get funding for your business.

Many people make use of their own savings for this purpose.

While others may raise the funds by registering as a limited company.

Or by taking a loan from bank.

You can also approach someone looking to invest in a new business.

Choose the way which fits best with your business needs.

8. Get a good location

The success of your business also depends on the location you choose for it.

How approachable  is it by the clients?

Does it have parking space?

Is it large enough to meet your requirements?

Can you expand your clinic in the near future?

Is the cost of the place within your budget range?

When you go looking out for a location.

Always take a colleague, a friend or family member along.

As it will help you in deciding and visualizing the spot better .

You may choose to hire an estate agent to help pick out a thriving locality for your business.

9. Get your business registered 

When you are starting a new business.

It is a legal requirement to register it with the relevant authorities.

According to your business structure.

The necessary documentation will be needed for registration.

There are certain requirements, paper work and deadlines.

Which you have to meet to complete your registration process.

You can get all this information at government business websites for your city/state.

10. Get your business website

A majority of your potential clients are online.

Therefore, it is essential to create a solid virtual presence.

It is one of the key resources which leads to inquiries from future clients.

Get your website created with the help of experts.

These should be done with all the relevant information about your business.

Aesthetic treatments you offer, employees and prices.

You need to get your domain name.

And website registered and then have to pay a small yearly fee for it.

11. Get a good marketing Content 

Simply having an online presence is not enough.

It is important that your target audience is aware of your presence.

And that you interact with them in ways that boosts your brand value.

And create trust and confidence.

Content marketing addressing potential customer concerns is a sure-fire method of building a brand image.

Content that is relevant and useful to the costumer is known to generate three times as many leads than traditional marketing tools.

On the other hand, simply bombarding your potential customers with irrelevant and unnecessary content.

May backfire making your potential customers exit from your website faster than you can blink.

12. Get the necessary equipment

The equipment’s are alcohol hand sterilizer, ultra dermal filler syringes and light weight mirror.

Other equipment includes absorbent swabs, alcohol pre injection swabs and laptop.

You need insulin needles, cooler bag, pliers of open botulinum toxin vials.

More are clinic waste plastic bags, sharp containers, box of gloves, stationery.

  • alcohol hand sterilizer
  • ultra dermal filler syringes
  • light weight mirror
  • absorbent swabs
  • alcohol pre injection swabs
  • laptop
  • insulin needles
  • cooler bag
  • toxin vials
  • clinic waste plastic bags
  • sharp containers
  • box of gloves
  • stationery

13. Get a good Suppler

Find a trust worthy contractor to supply the dermal fillers and disposable equipment.

The supplier should be certified by the state and federal authorities.

Look for one that offers competitive prices.

Good logistics loyalty and good supply capacity.

They should be result oriented and stock quality tested products.

14. Provide consultation room

You need to set up your patient admin and provide consultation room.

Make sure your clinical records, consent form is ready.

Computerize the data including patient appointment and inventory.

15. Get trained

You need education to start in the Botox business.

A doctorate degree is a good stating point.

To establish a beauty or cosmetic business you can gain knowledge by working with a local beautician.

You need clinical experience, basic business background and experience.

There are a range of aesthetic courses online such as foundation Botox and dermal fillers course.

You get the basic knowledge on how to apply cosmetic injection, fillers and lip enhancement.

16. Employ  medical practitioners

Medical professionals perfect for the job include dentist, general practitioners and registered nurses.

Others include pharmacist, medical school graduates.

  • a doctorate degree
  • clinical experience
  • basic business background
  • aesthetic courses on foundation Botox and dermal fillers
  • dentist
  • general practitioners
  • registered nurses
  • pharmacist
  • medical school graduates

17. Learn to offer quality services

Offer quality service and moderate prices.

Study your competitors pricing system and provide value for money.

Avoid offering cheap services and focus more on value.

18. Learn to Fund the business

The amount of money you need depends on the size and scope of your business.

Things that add to costs are location, equipment, utility bills and insurance.

You can start small and re-capitalize as business grows.

19. Learn to advertise the Business

You need effective marketing to reach prospective clients.

Use social media, 3rd party platforms and build a website.

Make sure you optimize post by adding alter text, images and quality content.

Focus on the target market, age group and demography.

To drive traffic to your website include signature on social links.

Then develop a marketing plan, hire SEO service providers and use social advertisement.

You can advertise your botox in newspapers, television or radio.

Print flyers, posters, stickers, business cards and banners.

  • use social media marketing
  • 3rd  party platforms
  • build a website
  • signature on social links
  • develop a marketing plan
  • hire SEO service providers
  • newspaper
  • television
  • radio
  • print

20. Know the Marketing strategies

Simply a presence on the social media is not enough.

Develop a strong presence on social media like Facebook, Twitter and Instagram.

And always remember that the goal of social media is to market your brand.

Social media can be a powerful marketing tool.

If used correctly or can be a complete waste of time.

There are powerful marketing tools available.

That reduce the time spent on social media and increase engagement levels.

Scout around and identify those that seem the best for you.

BulkBuffer, Post Planner, Bundle Post, BusinessHAB are some of the better social marketing tools.

That help schedule posts and tweets while KingSumo helps identify the best headlines for your blogs.

21. Get the right insurance scheme

In order to practice aesthetic medicine.

You should have public liability insurance.

Medical indemnity insurance.

As well as building and contents insurance.

If you do not get the right insurance and start you practice.

You are likely to end up with claims.

Which will result in imposition of heavy fines.

Which means your business may run into loses even before it has begun to make any profit.

If you follow an aesthetic medicine business plan after in depth research.

Fulfilling its legal requirements.

You can achieve success in your venture with time, patience and hard work.

22. Get your own blog 

Write blogs and articles on topics that your potential clients are interested in.

Writing interesting and informative articles.

For your target audience will get them to visit your website.

When they search for relevant topics.

The basic idea is to create pages on your website that a search-engine will direct to.

Well-written informative blogs will encourage people to spend more time on your website.

Which will eventually lead them to try your products.

23.Get some business infrastructure

You need to some basic business infrastructure before you start.

  • Register as self employed
  • Get insurance quotes and be ready to initiate insurance before your first booking
  • Get a business bank account

24. Get  prepared

Your first client may want any of the treatments you offer

  • have the required equipment available
  • ensure the necessary supplies are already in stock
  • Set up your patient admin before your first client arrives
  • Including clinical records, consultation and consent system
  • This could be paper or computer based

25. Prepare your minds for problems

Make sure you are equipped in knowledge, equipment and training to manage any problems that occur after the treatment.

Even the best get side effects, and it’s no good just knowing how to inject botox or filler.

You must also know what to do when it’s not right

Choose a specialist cosmetic treatment training course like those at SkinViva Training that teach you this.

When you set your prices, don’t be too focused on being cheap

The cheapest prices in town get a lot of people talking, but what people really want is value

Be valuable through being quality driven and you will not have to be the cheapest in town to get customers

26. Learn to re-invest in the business

Be prepared to re-invest the money you earn.

Those who see their gross profit as their new hourly wage will not flourish in the industry

It’s expensive getting new clients and looking after the old ones.

But you get back out what you put in.

27. Be prepared to invest time

Be prepared to invest time, as well as money to get established

Clinical time is the most valuable part of your business.

But all the other stuff needs to be done to make it happen.

You only get paid for the clinical time when the rest is running well.

Conclusion:

Taking United Kingdom as our case study, this is one of the fastest growing industries.

And the market is huge.

Don’t be frightened by competition, be good at what you do and you will be successful.


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