Business target market: Unless you’re a one-person business, it’s likely that you manage more than one type of account for your business.
Or maybe you maintain a personal loan account at the bank, but also have an operational line of credit for inventory or real estate purchases.
The ability to manage multiple accounts is a great feature of online banking that can streamline your financial operations if used correctly.
Target business accounts help simplify your financial management by pinpointing which bank accounts belong to specific businesses or individuals.
Read on in this article to discover how to create target business accounts and what benefits they offer.
How to create a target business account
Business target market
Google Ads not only lets you create standard Google Ads accounts to manage your advertising campaigns, but also an entirely new account type called a “target business” that serves as a dedicated place for tracking how your advertising is performing with individual businesses. If you’ve ever had the opportunity to work directly with a sales rep from Google Ads before, you might remember being prompted to create a target business account before getting started. It’s good to know that this isn’t something exclusive to just larger advertisers — everyone should take advantage of these awesome features! Here are some reasons why creating a target business account for your Google Ads will be beneficial:
Track sales from your ads
Business target market: No matter what industry you operate in, the ultimate goal of any advertising campaign is to drive sales. When you create a target business account, Google Ads will automatically track the purchases that are directly influenced by your ads. If someone clicks on your ad and then goes on to make a purchase, Google Ads will automatically track that purchase under the business name you entered when creating your target business account. Even if someone goes to the website and then leaves without making a purchase, Google Ads will still track that visit as a “conversion.” You’ll be able to see how many visitors are influenced by your ad compared to the total number of visitors who arrive at your website.
Measure ad ROI by business
In addition to measuring your overall ad performance, you can examine your ad ROI by business. This means that you can track which businesses are generating the most interest from your ads and which businesses are receiving less attention. In order to do this, you’ll want to create a new metric called “return on ad spend” or “ROAS” for short. To do this, you’ll need to create a spreadsheet that lists your businesses from top to bottom based on how much they’re spending on advertising. For example, say that business A is spending $10 per day on ads and generating $100 in sales per day, while business B is spending $5 per day on ads and generating $50 in sales per day. If you want to measure the ROAS for each business, you’d plug the numbers into your spreadsheet and then divide the sales from advertising by the cost of advertising. You’d then create a custom metric in Google Ads by going to “metrics” > “create new metric” and naming it “return on ad spend” or “ROAS” for short.
See the performance of each ad
Target business account: One of the best ways to improve the performance of your ads is to track which ones are working and which ones aren’t. You can easily see the performance of each ad by clicking on the “ads” tab of your target business account. From there, you’ll be able to see how many impressions each ad received, the average cost per click, the number of clicks each ad received and the number of conversions each ad generated. If you want to see the performance of a specific ad, you can click on the “edit” button next to the ad and then click “create new ad” to create a new ad with the same campaign settings.
See the performance of each campaign
You can also view the performance of each campaign by clicking on the “campaigns” tab of your target business account. From here, you can see the number of impressions each campaign received, the average cost per click, the number of clicks each campaign received and the number of conversions each campaign generated. If you want to see the performance of a specific campaign, you can click on the “edit” button next to the campaign and then click “create new campaign” to create a new campaign with the same ad settings.
Set up conversion tracking for easy measurement
Target business account: If you offer products or services that your customers can “convert” from, such as a subscription or a product purchase, you can set up conversion tracking for easy measurement. You’ll want to select the “get more actions” option from the “select type of conversion” menu. You can then enter the name of the action you’re tracking and the type of conversion (such as “subscription,” “product purchase,” “lead,” etc.) and Google Ads will automatically track all of these conversions. You’ll be able to see how many visitors are influenced by your ad compared to the total number of visitors who arrive at your website. From there, you can use the information to make adjustments to your ads and campaigns to increase their performance.