10 Ways to Find the Diamond in the Rough Who Will Supercharge Your Business

Diamond in the rough: Have you ever met someone that you just knew would be an asset to your business? Someone so switched on, and willing to go the extra mile to help you succeed? Someone with a unique insight into your market or a particular skill set that would be invaluable to your business. But how do you find them?
That’s the problem with diamonds in the rough – they’re hidden away, waiting to be discovered. It’s not as though they have their own secret society where we can check their availability and see if they have cool skills. In fact, it can feel like they don’t exist at all. But trust us: They do! We know this because we work with them every day. So below are our top tips for finding that diamond in the rough and supercharging your business with their help.

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10 Ways to Find the Diamond in the Rough Who Will Supercharge Your Business

Diamond in the rough: BusinessHAB.com

Even if you’re not a fan of baseball, you can still appreciate the game’s diamond-in-the-rough analogy. It refers to unheralded players who go on to become stars in the big leagues. Even though there are thousands of hopeful players in minor league systems around the world, only a small portion of them ever get discovered and end up making it big time. Even so, these diamonds in the rough aren’t always easy to find. You won’t stumble upon them by simply keeping an eye out for promising rookies or browsing news articles about upcoming prospects. To help you succeed as a business owner, we’ve compiled 10 ways that will help you find your own diamond in the rough who can supercharge your business.

Meet with your staff

When you meet regularly with your staff, you’re not only fostering an environment of collaboration, but you’re also creating an opportunity to learn from the people who know your business best. During these meetings, listen carefully for people who might be overqualified for their current roles or have skills that could benefit other departments. You’ll also want to keep an eye out for individuals who might make great managers down the road.

Hire interns

Diamond in the rough: Many businesses hire interns, but only a select few actually learn from them. If you want to turn your internship program into a diamond-in-the-rough opportunity, you’ll need to carefully select and train your interns. If you’re hiring interns for the first time, you may want to start with an “obvious” hire — someone who has the skills, drive and personality that fits your company culture. You can also consider hiring an intern who doesn’t have much experience or certain skills, but has a burning desire to learn. This last type of hire might be the most valuable of all.

Network strategically

If you focus almost solely on collecting business cards, you might end up with a stack of cards, but not a lot of meaningful relationships. If you want to use your network to actually find diamonds in the rough, you’ll want to strategically network. You can do this by targeting your industry and finding the top influencers and organizations within your industry. Next, attend events, conferences and meetups related to your industry. Be mindful that you’re not just collecting cards, you’re truly networking and cultivating relationships that can lead to business down the road.

Be a participant, not just an observer

Diamond in the rough: As a business owner, you’re likely to be on a lot of industry boards and committees. While these can be great ways to boost your visibility, you can also use them as an opportunity to learn about the latest trends in your industry — and lead the way. If you’re not hosting or facilitating a discussion at your next industry event, you’re likely missing out on an opportunity to make a name for yourself. You should also try to avoid simply sitting back and observing. You want to become an active participant in your industry by sharing knowledge and asking questions.

Run ad campaigns and conduct market research

If you’re a B2B business, you can use tools like LinkedIn to run ad campaigns that help you find potential customers. You can also conduct market research to help you identify your ideal customers. If you’re a B2C business, you can use tools like Facebook and Google AdWords to run ad campaigns that target your potential customers.

Commit to providing ongoing professional development for your employees

If you truly want to find diamonds in the rough, you need to commit to providing ongoing professional development for your employees. You’ll want to make sure that you’re not only offering training, but also helping employees identify the training that’s necessary for them to excel in their jobs. You can also use your employee’s strengths as a way to help them find new ways to contribute to the company. One of your employees might be an expert in social media, but be lacking in customer service skills. By offering them training in customer service, you can help that employee become a supercharged contributor to your business.

Find the “hidden gems” among your current employees

Diamond in the rough: If you want to find diamonds in the rough, you’ll want to take the time to get to know your current employees. You’ll want to look for employees who are exceptionally hard workers and are willing to take on any challenge. These employees might be overlooked because they don’t necessarily fit the bill for “perfect employee.” You’ll also want to watch out for employees who are stuck in their ways or unwilling to change. While these people might be great at their current roles, they may not be suited for new opportunities or diversifying their skill set.

Bottom line

Diamond in the rough: At the end of the day, finding diamonds in the rough simply comes down to being diligent and open-minded. You’ll want to be cognizant of everything that’s happening in your industry, as well as everything that’s happening in your own company. You might have your eye on a promising candidate, but you’ll want to make sure that you don’t ignore your instincts. You’ll also want to stay open to the possibilities that might come from unexpected places. You never know when a diamond in the rough might show up on your doorstep.

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