BusinessHABHow to start a small business online: You don’t have to be an expert computer programmer or graphic designer to launch your own business online. In fact, you can build a website and sell products online without any experience at all. You just need the right tools and a little bit of motivation.
If you are eager to take the first step toward launching your own small business, read on to discover seven simple steps to starting your own small business online.
Whether you want to sell your crafts, services or digital goods like ebooks, there are several perks of launching a business website as opposed to selling things door-to-door or at a physical storefront location.
An online business has lower overhead than traditional brick-and-mortar businesses which means it’s cheaper for you to get started and easier for you to keep operating costs low once you’re up and running.
With the right tools, launching an eCommerce site can be as simple as logging into your new account with a company like Shopify.
Or WooCommerce and customizing their prebuilt themes and templates with images from Pixabay, Creative Commons or Flickr.
7 Simple Steps to Starting Your Own Small Business Online
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Small businesses now have the opportunity to reach a global market rather than just their local community. Starting and running a small business used to require you to meet clients face-to-face or operate out of your home. But thanks to modern technology, anyone with an idea for a new business can reach customers anywhere in the world. With much less startup capital required than ever before, it’s never been easier to launch your own business without investors. Small businesses that operate online need only affordable monthly internet access and a website platform with eCommerce capabilities. There are plenty of great businesses started from home, but these days so many small businesses are being started online. If you have an idea for a new small business that doesn’t involve meeting clients in person, here are some helpful tips for starting your own business online:
Step 1: Find Your Core Audience
Before you even think about launching your new business, you need to understand who you’re targeting. Start by defining your core audience and what they need. Answering questions like who your customers are, what they do, and where they live can help you determine which business model is best for you. And once you’ve determined who your core audience is, you can research their needs and determine how you can fill a need in their lives. Determine how your product or service solves a problem for your audience. Then, create a marketing strategy that focuses on that core problem and how your business can solve it. By targeting your marketing efforts at a core audience that shares common problems, you’ll be more successful than if you try to appeal to everyone.
Step 2: Decide on a Business Model
There are lots of different business models you can choose from when starting your own small business. The more research you do on different business models, the easier it will be to select the one that’s right for you. Here are a few business models to consider: – Affiliate Marketing – Using online advertisements to direct customers to other businesses in your industry, then earning a percentage for each sale or lead you send to a third party. – E-Commerce – Selling products online, either directly to customers or as dropshippers for other businesses. – Franchising – Partnering with an existing business to open a franchise location, then earning a percentage of sales from your location. – Online Consulting – Offering online services, like designing websites or managing social media, for businesses and individuals. – Online Education – Creating digital content, like video tutorials, online courses, or podcasts, that teaches your chosen skill. – Peer-to-Peer Lending – Lending money to other individuals through a peer-to-peer lending platform, like Lending Club.
Step 3: Register Your Domain and Company Name
Once you’ve determined which business model is best for you and your core audience, it’s time to pick out a name for your new business. It can be tempting to rush this decision, but your company name is something you’ll be using for the rest of your business’s life. If you ever want to sell your business or license your brand, you’ll want a name that’s easy to remember and unique. While there are plenty of online tools and databases to help you choose a domain name, picking a catchy name for your company isn’t as easy. After you’ve brainstormed a list of potential company names, check to see if the domain name is available. If it isn’t, you’ll want to pick a different name. Domain registrars like GoDaddy make it easy to check the availability of domains before you decide on a name.
Step 4: Hosting and Platforms
Once you’ve finalized your company name and domain name, you’ll need to select the best hosting and eCommerce platforms for your business. Depending on your industry, you’ll likely want to avoid hosting your website on a Windows server, as Mac and Linux are far more secure. If you’re just starting out, a shared hosting plan is a great option that’s affordable. But as your business grows, you’ll want to transition to a dedicated server. Depending on the type of hosting you use, you may also want to explore managed hosting services, which offer additional security features that you may need as your business grows. When selecting an eCommerce platform, be sure to choose one that is compatible with your hosting service. The last thing you’ll want to do is spend time customizing your site only to find out you picked the wrong platform. And remember, with your hosting and eCommerce platform, you shouldn’t have to spend a ton of money.
Step 5: Create Content Marketing Strategy
Once you’ve launched your business and are ready to start marketing, it’s time to create a content marketing strategy. Your content marketing strategy is the roadmap for how you’ll create content for your website, social media channels, and other online marketing channels. With an effective content marketing strategy, you’ll be able to attract new customers and keep them engaged with your brand. When creating your content marketing strategy, remember there is no single way to create engaging content. You can write blog posts, create videos, or even host online events. The key is to pick a variety of different topics that are relevant to your industry and your audience.
Step 6: Advertising and Marketing Strategies
Once your website is built and you’ve created engaging content, you’ll want to start marketing your business to new customers. Your marketing budget will depend on your industry and the type of marketing you pick. For example, you can use Facebook ads to target potential customers who are interested in your industry and who live nearby. Depending on your budget, Facebook ads can be extremely effective. But you can also choose to partner with influencers in your industry to help spread the word about your new business. And remember, you don’t have to spend an enormous amount of money to market your business online. If you need assistance with marketing or starting your own business, there are plenty of online resources to help you succeed. Online course platforms like Udemy or Skillshare offer classes on everything from marketing to financing your business. You can also join online forums to connect with like-minded business owners and exchange tips and advice.
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