24 Ways on How to take your Entertainment Business to Facebook

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How to take your Entertainment Business to Facebook

Creating a Facebook Page for your business gives you access to numerous tools.

That can help you expand your reach.

Using Facebook, you can create smart advertisements for targeted markets.

View useful statistics, offer special incentives.

And access creative tools that help you build your brand.

This article teaches you to create a successful business Page on Facebook.

1. Go to https://www.facebook.com/pages/create in a web browser.

If you’re already signed into your personal Facebook account, you’ll see the “Create a Page” screen.

If not, follow the on-screen instructions to log in.

2. Select a relevant category for your business.

Type a category related to your business into the “Category” field—as you type.

Relevant search results will appear.

Click the category you’d like to use when it appears.

You can select up to three categories.

• For example, if your business is a Thai restaurant, you might select Restaurant, Thai Restaurant, and Asian Restaurant.
• If your business is a blog that focuses on entrepreneurship, you might select Entrepreneur, Business & Economy Website, and Blogger.
• A full list of categories is available at https://www.facebook.com/pages/category.

How to take your Entertainment Business to Facebook

3. Enter a description of your business.

In the “Description” field in the left panel, type some information about your brand or services.

This information will appear in the “About” section of your business Page.

4. Click the Create Page button.

It’s at the bottom of the left panel. Some more options will expand below.

5. Upload a logo or photo that represents your business.

Click Add Profile Photo to select an image you want to use as your business’s profile image.

The image you use as your profile photo will appear in your followers’ news feeds when you post.

So choose something closely associated with your brand.

How to take your Entertainment Business to Facebook

6. Select a cover photo.

Your Page’s cover photo is a wide-set photo that stays at the top of your Page.

If you’re not sure what to use, go for something that contains your logo’s colors.

This helps establish your colors as a part of a brand.

• A cover photo is optional, but Pages with cover photos usually get more visitors than those without.
• If you have an in-person business, such as a restaurant or store, consider photos of appealing meals, happy customers, or aesthetically-pleasing products.

7. Click Save when you’re finished.

It’s at the bottom of the left panel. This publishes your Page and displays it in your browser.

8. Edit your Page’s details to reflect your business.

Before you start posting, you’ll want to make sure people know that your business is legitimate.

To edit your Page at any time:

• Sign in to https://www.facebook.com and click Pages near the top of the left column.
• Click your Page to open the Manage Page area.
• This displays your Page in the right panel and some tools in the left panel.

9. Click Settings at the bottom of the left panel.

This opens your Page Settings to the General tab.

• Some of the sections on the page may vary depending on the business category you chose.

How to take your Entertainment Business to Facebook

10. Mange your Page info.

Click the Page Info tab in the left panel to edit the following details of your Page:

• The top section contains your Page name, description, and categories you selected earlier. You’ll also see a “Username” section, which lets you create a Page username that will appear in your URL and make it easier for people to find you in search results.
• In the Contact section, list your phone number, email address, website, and physical location (if applicable).
• If you have business hours, list them in the “Hours” section.
• The “More” section lets you add your price range, privacy policy, products, and additional information that didn’t fit into the “Description” field. If your business has accounts on services like Instagram and Twitter, add those under “Other Accounts” to cross-promote.
• To customize which sections appear on your Page, click the Templates and Tabs tab in the left panel.
• If you want to allow employees to post to or manage the Page, click the Page Roles tab in the left panel to add and manage roles.
• Click the General tab at the top of the left panel to manage your general settings, such as your Page’s visibility, profanity filters, age and location restrictions, and more.
• Click the Messaging tab to control how messaging works on your Page.

11. Access your Page management tools.

Now that your Page contains all the right information.

It’s time to learn about the different tools you can use to manage it.

Click your page name near the top-left corner of the page to return to your Page and find these options:

• Click Resources and Tools to find a well-stocked cache of suggestions for using Facebook to promote your business.
• Click Inbox to open your Page’s inbox—this is where you can communicate with customers who send you messages.
• Click Manage Jobs if you want to post or manage job listings.
• Click Notifications to view your Page’s notifications, which displays interactions and reactions from viewers.
• The Insights tab will be invaluable for measuring your business’s success on Facebook. Here you can view statistics such as your reach, page views, likes, and the successes of certain posts or ads.
• Click Publishing Tools to create and schedule posts, manage existing posts, and create/manage your shop on Facebook.
• Click Ad Center to create and manage ads.

12. Use the Creator Studio to post quality content.

The best way to share content with your followers and potential customers is to use Facebook Creator Studio.

Which is located at https://business.facebook.com/creatorstudio.

• To get started, click the Watch Video button under “Curation Crash Course” to learn about creating the best content in Creature Studio.
• To create a new post, click the blue Create Post button at the top-right.
• Click Create Post to create a post that can contain any number of media types as well as your text. Other options at your disposal are +Add Story to share on Facebook’s Story feature, Upload Video to add a video (or Multiple Videos to upload more than one) to your library, Go Live to start broadcasting, or Post Video Across Pages to share the same video on multiple Pages you manage.
• In the Create Post box on the right, enter the text of your post.
• Use the media options below to add photos and video, to check in at a location, and a huge variety of other features.
• Click Publish to share the post now or click the down-arrow next to Publish and choose Schedule to publish it at a later date.

Using Facebook Ads

13. Go to https://business.facebook.com/home.

This opens the Facebook Business Suite, which is where you can easily create and manage ads for your business on Facebook.

14. Click Ads.

It’s in the left panel. If you have any existing ads, they’ll appear here.

How to take your Entertainment Business to Facebook

15. Click the Create Ad button.

It’s in the top-right area of the page.

16. Create an automated ad (optional).

This option lets you follow a simple wizard that helps you build the perfect ad for your needs.

An added bonus—the ads will adjust over time to bring you more visibility, thus better results.

To use this feature:

• Click Get Started With Automated Ads, and then the blue Get Started button in the right panel.
• Select up to three categories for your business and click Next.
• Choose whether you want to bring people to your business In-Person, to your Online store or website, or whether you want Direct Contact via phone, email, or messages. You can even choose all three!
• Click Next.
• Select a recommended ad type and click Next.
• Add or edit photos as displayed, choose a headline and additional text, and make any other modifications. Use the drop-down menu at the top-right to check out previews on different platforms. Once you’re happy, click Next.
• Follow the on-screen instructions to choose your desired audience, special categories, and whether you want to leave automatic placements on (recommended). Click Next when finished.
• Review your ad details and select a daily budget. If you don’t have a payment method selected, select one now.
• Click the blue Promote Now button to run your ad.

How to take your Entertainment Business to Facebook

17. Create an ad to promote your Page or product (optional).

If you don’t want to use the automated ad setup.

You can specify a goal, such as promoting your Page to get likes, bringing traffic to your website.

Generating leads, or getting people to visit your physical location. To do this:

• Click Create Ad at the top if you haven’t already.
• Click Promote Your Page if you want more views and likes, Get More Website Visitors to bring people to your website, Promote Your Business Locally to get people to your location, Get More Messages to encourage people to contact you, or Get More Leads to collect information about potential customers. The options vary by business type.
• Customize the ad’s photos and text. Use the drop-down menu at the top-right to see previews for different platforms.
• Choose how long you want to run the ad under “Duration,” and choose the maximum amount you want to spend each day on the ad.
• Select or enter a payment method.
• Review the budget and click Promote to run the ad.

18. Promoting existing posts.

If post something interesting and share-worthy on your Page.

You can promote that post so it appears in peoples’ news feeds.

This is especially helpful if you post a cool photo or video of a product, a job listing, or an event. 

To promote a post:

• Open your Facebook Page.
• Click the Boost Post button below the post‘s bottom-right corner.
• Fill out the details for your ad, including the desired audience, total budget, duration, and your payment method.
• Click Boost to post your ad.

Using Effective Marketing

19. Post during the ideal times.

According to Sprout Media, a social media management company.

The block of time during which Facebook engagement is highest is Wednesday between 11 AM and 1PM.

 As long as you’re posting on Weekdays between 9 AM and 3 PM you should reach a lot of viewers.

The times to avoid posting are Sundays, as well as early mornings and late nights.

• See How to Schedule a Post on Facebook to learn how to make sure your posts appear.
• At the ideal times even when you’re not at the computer.

How to take your Entertainment Business to Facebook

20. Post regularly to maintain consistency.

Posting to your Page regularly shows your customers that you care and assures them that you’re active and responsible.  

Aim to post engaging content at least once per week.

But don’t be afraid to post every few days. Just don‘t overdo it!

22. Communicate enthusiastically with your customers.

If people send you messages or leave questions under a post, try to respond within 24 hours.

This shows your business’s commitment to excellent customer service.

• Many businesses hire social media marketing firms to interact with customers on their behalf.
• This is convenient for larger businesses.
• As well as smaller businesses run by less technical (or less amicable) staff.
• Check your notifications daily so you don’t miss any messages.
• Don’t develop a reputation for not responding to customer concerns.

23. Give your customers discounts and deals.

To build a loyal following, offer special deals and discounts to your followers whenever possible.

You can do this easily from your Page:

• On your Page, click Offer in the top-right area next to “Create.”
• Click Create Offer.
• Fill out the details of your offer in the left panel, such as the type of discount or deal, a percentage, and rules for using the offer. The preview in the right panel will update as you enter information.
• If you want to advertise the offer to people who aren’t following your business Page but might be interested, slide the “Boost Offer” switch at the bottom-left to the On position.
• Click Publish to post you

24. Build relationships with other businesses on Facebook.

Use your Page to follow other business Pages to show that you’re supportive of other businesses.

You can also comment on other business‘s Pages as your own Page.

Be friendly, and don’t try to steal customers.

Conclusion

Digital marketing is basically marketing through electronic channels, be it email marketing, search engine optimization, social media marketing, and so on.