14 Ways on How to Upgrade yourself in Arts and Crafts Business

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If you have your own business, it’s important to promote your brand in order to attract new clients.

Focus on a few simple strategies to help you get the word out there about your company.

How to Upgrade yourself in Arts and Crafts Business

1. Get the Background

Arts and crafts are a fun way to exercise your creativity.

There are crafts that call for almost every type of material imaginable.

But some of the best ideas make use of simple supplies like paper, glue, fabric, and paint.

If you’re new to the world of arts and crafts, give finger painting, origami folding, basic stitching.

Or other popular projects a shot, or experiment with materials like paint and clay that will allow you to use your imagination to the fullest.

2. Create a brand image, or logo.

Widespread brand recognition is your goal, as it will give your business credibility.

And inspire others to spread the word about your business.

Grow your brand by placing your logo in your business stationery.

Business cards, email signatures, brochures, signs, website and merchandising materials.

3. Network.

Meeting professionals from other, related businesses is an effective form of business promotion, as it provides you with opportunities to learn about your competitors.

Ask for referrals, form mutually beneficial partnerships in complementary industries and spread awareness about your business throughout a group of like-minded people.

Network with other professionals in the following ways:

• Attend networking group meetings. You can find networking groups and clubs on the Internet, in newspapers and in trade publications.
• Introduce yourself to people at the meetings. Explain what it is your business does, what you offer that makes you stand out from your competition and what you are looking for in business relationships.
• Ask relevant questions during group discussions. In addition to promoting your business, you can learn a lot at networking meetings. Additionally, asking open-ended questions encourages others to participate in the conversation, and sets you up for more introductions.
• Hand out your business cards. Set up private meetings with those who express an interest in getting to know more about your business.

How to Upgrade yourself in Arts and Crafts Business

4. Advertise.

Consider these methods for advertising your business:

• Signs. You may opt for storefront signs, billboards, marquee boards or street-side yard signs.
• Print. Place print ads in magazines, newspapers, coupon books, trade journals and industry magazines. Choose print mediums that are suited to your business. For example, if you run a technology parts recycling warehouse, then you may consider placing ads in computer classifieds and technology magazines.
• Commercials. Television and radio commercials are effective ways to promote your business to a broad audience, but they are relatively costly forms of advertising.
• Advertisements. You may opt to pass out promotional materials at trade shows, at store fronts, in parking lots or in any other highly-populated areas. Some businesses, like nightclubs and entertainment venues, hire street crews to hand out advertisements and attract new customers.
• Direct mail. You may purchase mailing lists targeted to your segment of the consumer market, then mail out letters, brochures, catalogs or postcards. This method is effective when you want to provide potential customers with paper coupons, vouchers, business cards or promotional merchandising.
• Public relations (PR) firms. You may hire a PR firm to create publicity for you in the form of news write-ups and press releases.
• AR Advertising. Short for Augmented Reality Advertising. It enriches the user experience by bringing life to the prints, when it’s enhanced with extra layer called a digital layer.

5. Build business partnerships with other organizations.

In effect, piggyback off the success of another business.

Taco Bell has recently unveiled the Doritos Locos Taco, which is a branding coup for both Taco Bell and Doritos.

Whenever you think of one brand, the other brand comes to mind, and vice versa.

Business partnerships can be very effective advertising tools.

• Note: it’s tough to build a business partnership with an established company when your company isn’t yet established. Businesses understand the value (or lack of value) you’re giving them, and may want something in return or simple avoid business with you in the first place.

6. Rely on the power of social networks.

Social networks have become the new darling of advertising.

Because much of the legwork is being done by dedicated fans, for free.

You could pay someone to advertise for you, or you could establish a social community of fans who advertise by word of mouth, at little or no cost. What’s it going to be?

• Try harnessing the power of viral media campaigns.
• Dollar Shave Club did very good business for itself simply by making a (funny, exciting, relatable) music video. It took off on social networks and now has over a million combined subscribers and followers on Facebook and Google+.

7. Offer freebies.

Pass out merchandise with your company’s name and/or logo on it.

So everyone you meet at networking events, trade shows, client meetings and even personal social gatherings.

Things like pens, magnets and calendars are good merchandising ideas.

As these tend to stay in use, and within view, for extensive periods of time.

8. Develop relationships with your customers.

Customers are people — not numbers — and it is important that you put consideration and effort into building personal relationships with them.

For example, when you send out Christmas cards each year.

You not only gain customer loyalty but you also inspire customers to promote your business to the people they know.

How to Upgrade yourself in Arts and Crafts Business

9. Encourage customers to talk about their experience using your business.

There is no tool more powerful than people talking with their family members or friends about your product or the quality of your work.

If your customers are fully satisfied then you should ask them to refer you or your product to their family or friends.

It is important to realize that your customers may not do so automatically.

And sometime a little poke requesting them to refer your business may work wonders.

Go ahead, be bold and ask for more work.

10. Consider how involved in your arts and crafts activities you are going to be.

Do you want to consider taking up a career as a professional artist full time?

Do you just want to take on this activity as a hobby part time?

These are very important questions to ask yourself before you design your creative workroom.

After this, you’ll need to consider what kind of creative work you’ll be doing and what mediums (materials) you’ll be using.

• Tailor your arts and craft studio to your own needs and preferences.
• Some artist, for example, works best in total chaos and mess.
• Others work best in organization and peace.
• The steps in this article are really only a starting off point.
• You can always look through art studio sites, read magazines and books or watch videos and show on the subject to get ideas. It can also do good to chat with an artist who does similar artwork or work that inspires you and chat with that person for tips advice and ideas. Different materials and procedures also require different settings. A painting project usually needs more space than a pastel or colored pencil.
• Colored pencils and pens don’t require much space and can be carried out efficiently in a spare small room. If the majority of your art takes place outdoors or away from home, like on location, you might just need to room to store finished pieces and a nice way to tote materials to the location.
• Sometimes an artist just needs a retreat all their own from everybody or a safe place where the kids or pets don’t have access to things like paints, sewing machines, and materials. Sometimes artists need to have all their supplies in one place. Sometimes an art studio is just a place to storage art and craft supplies.

How to Upgrade yourself in Arts and Crafts Business

11. Browse the web for workstations specially designed arts and craft centers.

Or at least consider going to a professional art store for more traditional versions.

There are many relatively inexpensive worktables that are sleek and stylish made of tempered glass and steel.

These often also will have drawers and pockets to easily place your pencils, paints, etc.

A glass table is also good for tracing things without having to use the projector all the time.

Tables that tilt at angles are also good. Wood tables can also be a great choice with some of the features as above.

• Get a workstation that’s the correct height and width. You don’t want to be crammed into a corner without ample room to stretch and move about nor should you have to stretch out of shape to reach supplies.
• Don’t forget to have comfortable seating.

12. Maintain a place to display your finished projects.(option)

Looking at what you achieved can be awarding and inspire you to be more creative.

If your home lacks room to display your finished pieces use your own craft room as a display room as well.

This is your place to be yourself in purest form.

Don’t be afraid to change the display as needed or as you wish.

Display your finished works in your studio as you wish.

• Be sure to protect painted or stained projects with the appropriate sealer that is waterproof.
• Also store these things in appropriate containers.
• Place paper works in an acid free album or frame with acid free mounting inside.
• Acid in some framing materials (also fabrics) will cause them to age quickly and become yellowed, discolored or have fine cracks in the material.
• Store your finished projects in appropriate containers to ensure that they will last for a long time.

How to Upgrade yourself in Arts and Crafts Business

13. Label, label, label!

Good labeling that is easy to spot and read will help keep you organized and prevent costly mistakes caused by confusion.

If you are a visual person who keeps organization better with pictures use photos or drawings on the storage container.

Keep different categories of things in different color containers in a color code system or simply put all similar colors in it’s own container or section of the container.

• Also if you use more than one of anything that looks very similar like unlabeled crochet hooks, make sure to label them or use a color code system with a color key written down.
• A color key tells what each color means. Green can be for synthetic brushes and blue for natural brushes.
• Good labeling also help you separate your identical paper scissors from your fabric scissors if necessary.
• Nail enamel or a thin colored tape works great for this purpose.
• Do not put any important thing of the studio in a nondescript , unlabeled or poorly labeled bag or box! It’s too easy to assume such a container has nothing important in it and later realize that that box or bag going to the trash plant has your new ordered paper or finished project you love so much! Avoid this mishap by investing in clear containers or bags and labeling things in them with a fade proof permanent marker or label. At least you’ll be able to see what’s inside.

How to Upgrade yourself in Arts and Crafts Business

14. More tips

Conclusion

How to Upgrade yourself in Arts and Crafts Business: Will you help us hit our goal? We’ve been helping billions of people around the world continue to learn, adapt, grow, and thrive for over a decade.

Every dollar contributed helps us to keep BusinessHAB free.

We’re aiming to add 2,500 contributors in the next 30 days.

Are you in? Any person who pursues an interest in being creative.

Whether it’s a full-fledged career or just a past time activity, needs a well-designed art studio.

When the materials are organized and easily assessed.

And there is adequate light, the place is welcoming the artist to walk in and get creative.

The design of an art studio will vary depending on each individual.

The creative activity being done and the materials they need.