How to Launch a Cosmetic Business and Make Money

Launch a business:  Start by figuring out what products you want in your line and finding a lab or distributor who will produce them. Work on a small line of products first, and build up from there. As you get your products out in the world, building up your cash flow, you can add more products later!

Launch a business:

Choose the attributes you want to base your brand on. The attributes of your line are what define it and set it apart from other lines. For instance, maybe you want to focus on natural, organic products, or maybe your goal is to produce a high-end luxury line.

Build a brand around what’s missing in the marketplace. If you want to stand out, bring something new to the marketplace. Think about what you wish you could find in makeup but can’t. Try building your line around that.

  • Talk to people you know, as well as cosmetologists. Find out what they want or need in a cosmetic product.
  • For instance, maybe there are colours missing in the natural products you love or maybe you want inexpensive makeup that stays on your face all day.

Launch a business

Study cosmetic products to pick ingredients for your line. Spend time researching common ingredients. Look at what they do for a product, as well as whether they’re common allergens. Decide what kinds of ingredients you’d prefer in your products.

  • Look at products you love to see what kinds of ingredients they have. Check the back of the package and the company’s website for ingredients. That can give you a starting point, as you can look up more about each ingredient you find.
  • Check into alternative, natural ingredients, too, to see if they’re better for your brand.

Learn the Food and Drug Administration’s (FDA’s) regulations. The FDA regulates items like cosmetics, so study them before you start your business. It may affect what ingredients you choose, for instance. You can find the FDA’s regulations on cosmetics at It’s divided into topical sections, so you can find what you need by clicking on the appropriate link.

  • For instance, you may also be required to list all or some ingredients on the label.
  • Check back regularly, as FDA regulations will change over time.

    Read on: 27 Best Cosmetic Line Business Analysis

Launch a business

Research cosmetic labs online to create a completely new product. To start a cosmetic line, you’ll need to work with a cosmetic lab. Look for ones that value what you value. For instance, if being made in the U.S. is important to you, look for ones that are based there. Also, check to see if there are reviews on the company.

  • You could search “cosmetic labs in the United States.”
  • Take a look at their webpage to see what they have to say about themselves. If you find one interesting, call or email them to find out more about them. You could say, “I’m interested in starting my own cosmetic line, and I’d like to know more about your company. Can I ask you a few questions?”
  • You could ask things like, “What are your company’s values? Is all of your production done in the United States? How do you ensure a quality product? What type of ingredients do you use? Do you have the capability to produce an all-natural line of products?” Ask if they can make what you want happen. For instance, if you want very pigmented makeup, ask questions about that.

Work with a distributor instead of a lab for an easier process. Basically, they’ll find what you need, and put your label on it for you. You’ll need to do the same type of research on distributors that you would on labs.

  • Make sure you’re doing your due diligence by evaluating the distributor online, checking out their policies and ethical stances, and looking at reviews to see what other people think.
  • Ask where the company produces their products, as it can be almost anywhere. If you prefer products from the United States, work with a company that gets all or most of their products from manufacturers there.

    See also: How to Start a Cosmetics Business

Launch a business

Ask for samples from the companies you’re evaluating. Most labs and distributors are willing to send you samples. If they are, you can see what kinds of products they offer, which can give you an idea about whether you want to work with them or not.

Visit labs and distributors to decide which one is the best fit. Once you’ve narrowed down the labs you like to a couple of companies, set up a tour with them. Most companies are more than willing to show you around, particularly if you’re a potential client. Once you’ve seen them, pick the one that seems to fit your brand best.

  • If you can’t visit in person, ask if they’re willing to take you on a tour through video chat. For instance, you could use Skype or Apple Face time to chat to an employee, who will show you the company through the video chat.
  • Dig deeper with your questions while you’re there. Get to know as much as possible about the company!

Come up with a product based on your research. Work with your lab or distributor to create a product that matches the brand you want to create. Tell them the kinds of ingredients you prefer to use, the type of makeup you’re wanting to create, and the focus of your brand to help them better understand your needs.

Launch a business

Get help from professionals and other business people. When you’re first starting out, there’s a lot you don’t know about starting a company. Ask for help from your friends and family, and when you can, pay for professional help.

  • Pick people to join you who are strong in areas you’re not. For instance, if you’re good at the creative side, find someone who’s good at business. You can even set up the company with them, giving them a stake in the outcome.

    Read on: Top 13 Beauty Care Business Estimate

Save money for your first products. It costs money to buy the products for your line, so you need to start saving money right away. How much you’ll need depends on the lab or distributor you go with, as each one will have a different minimum order. Typically, though, you’ll need at least several thousand dollars to get started.

  • It will be cheaper to work with a distributor at first than a lab. That’s because with a lab, you’ll have to pay for a whole batch, while with a distributor, you can split batches with other companies.

Launch a business

Start with a simple product, like eye shadow. Work with your lab or distributor to decide on ingredients and colours you want in your line. Also, discuss the qualities you want the makeup to have, such as applying very smoothly or being very pigmented.

  • Eye shadow is cheaper than other products. Plus, it’s the simplest formula-wise. Therefore, it’s a good place to start your line. You can build up to other products over time.

Brainstorm ideas for color names with a group of people. Your color names will draw people in, so you want them to be fun and reflect your brand. Get your friends together, and brainstorm ideas for your colors. Throw ideas back and forth to see what sticks. It can help to have them try on the product.

Launch a business

Test your product on yourself and your friends. Your product should have already gone through safety tests, but now you need to see if they’re working like you want them to. Try them on yourself, and hand them out to people you know. Give them a feedback card and ask for honest feedback.

  • Don’t just try them on. Use them in situations you know other people would. For instance, keep one in your purse or in your car to see how it reacts to heat, light, and so on.
Choose shipping packaging that fits your brand. You don’t have to spend tons of money on packaging. However, a few niceties can go along way. For instance, adding colourful tissue paper or a small cloth bag can make your product feel more special to your customers.

Design a marketing plan. A marketing plan will include prices for your product, as well as how you will get your product to your customers. It also includes your costs, so you know what you need to charge. If you’re not sure how to create a marketing plan, consider hiring a freelance marketing expert to help you develop one.

  • Analyze the current market to determine your competitors and what sets you apart. Look at prices and makeup type to figure out who you are directly competitive with, and then price your products similarly.
  • Lay out what strategies you’ll use to get your product to your customers, and how you will work towards implementing those strategies step-by-step.

Launch a business

Create a website online to sell your products. A website is a great way to sell your products. You can use a free website design tool, though if you don’t feel like you have the skills, you can pay someone to do it for you.

Give products and samples out for free, to increase exposure. Everyone loves getting something for free, and if they love your product, they’ll come back! Give samples out at shows, and contact influencers on YouTube and other social media. Most of them love samples and would be happy to review your products.

  • Look for influencers who are in the makeup scene already. Then, use your social media account to send them a private message about your products.

Set up a booth at local fairs and pop-up shops. To build a local clientele, you need to reach customers. Start small by vending at local craft fairs, county fairs, and so on. You can also try buying space at nearby pop-up shops. These places are a great way to meet people, hand out samples, and build up a customer base.

  • Run promotions at these events, such as a free sample with any purchase. Have products customers can try on while there, too.
  • Know what age group you want as your target market for your cosmetic line. This will help you to define the whole appearance of the product, packaging, and advertising.
  • Buying insurance is essential if you want to start your own business and cover any mishaps caused by the cosmetics. Like food, cosmetics can cause irritation, allergies and can provide an environment for growing bacteria. You don’t want to be at the receiving end of a lawsuit without coverage for potential liability.

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like