BusinessHABMelanin hair care: Make smart decisions when purchasing equipment for your Hair Salon. Learn about the equipment you will need, typical costs, and where are the best places to buy it.
Hair salon owners should budget somewhere between $3,000 – $8,000 for purchasing, depending on the size of their salon. It is also possible to negotiate better prices when buying in bulk from wholesalers.
Read on: 8 Strategies of Choosing a Hair Salon for Employment
Melanin hair care
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1. Key Decisions
Picking the right brand of hair styling and care products is arguably the most important buying decision you’ll make when starting a hair salon. We outline the key considerations you’ll need to keep in mind when making this purchase and provide some popular options.
Melanin hair care
2. Match the Brand to Your Target Audience
With every business model, one must consider their target customers. What is the demographic of people you are trying to serve, and what are their spending habits and preferences? The vibe and atmosphere you create with your salon should match the audience you are trying to serve.
Keep in mind that the price of hair products vary from brand to brand, so find one that you think will appeal most to your target market.
See also: 13 Strategies on Finding a Hair Salon that Suits You
3. Keep in Mind Your Competition
Always scope out the competition in the area. Hair salons are common across neighborhoods and malls. The products you display at your store can help differentiate your business.
Additionally, franchised salons can leverage increased brand recognition, and also are often able to acquire products at a cheaper rate. So you will need to find unique ways of differentiating your salon from local competitors in order to keep your business sustainable over the long run.
4. Never Choose More Than Three Brands
Some owners want to expand the customer base they serve by choosing many brands of different price range and quality. However, be careful not to clutter your salon with an overwhelming amount of hair products. This can cause confusion for your stylists as well as your customers, and excess inventory can cost your business a lot of money in the long run.
Three brands is more than enough to cater to many customers with different tastes and who are looking for a range of price options.
See also: 27 Tips of Choosing a Hair Salon for Employment Contract
Melanin hair care
5. Best Places to Buy
Most hair salons buy their hair products from distributors, the middleman between brand manufacturers and salon owners.
Another option to consider is private label manufacturing. This allows salons to create their own unique formula and product label.
6. Distributors
Distributors are by far the most common source of hair salon products. Most brands sell their products to distributors, the middleman, for salon owners and professionals to purchase from. The most common way to find a local distributor is to ask the brand directly if they have any distributors in your area.
Read on: Finding a Hair Salon that Suits You
Melanin hair care
7. Melanin Haircare is cruelty-free
Melanin Haircare has confirmed that it is truly cruelty-free. They don’t test finished products or ingredients on animals, and neither do their suppliers or any third-parties. They also don’t sell their products where animal testing is required by law.
See also: 13 Ways of Finding a Hair Salon that Suits You
8. How do you determine that brands like Melanin Haircare are cruelty-free?
We contact brands directly with our questions in order to get their full animal testing policy. If brands answer all our questions and confirm that no animal testing is happening at any point during production and beyond, they’re added to our cruelty-free list. All brands we add have confirmed the information above.
Melanin hair care
9. Private Label Manufacturing
This method allows individual salon owners to create their own exclusive formula and have their salon logo printed on the products through silk screening.
This is a great option for salons who are looking for a competitive advantage against their competitors. It also helps build customer loyalty.
Furthermore, by cutting out the middleman in the distribution process, you can also increase profits on hair care product sales.
However, developing your own recipe for hair products requires a lot of research, trial and error.
Find out more about what goes into starting and running a hair salon
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