BusinessHABPartisan Business Marketing Tips: This article gives you tips on setting up and executing a successful Partisan Marketing program.
Whether it’s the utilization of street teams, spokes models, passing out samples or product demonstrations, street marketing reaches people where they work and play.
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Partisan Business Marketing Tips
1. Be relevant.
Your audience is fickle. Advertisements, billboards, radio, newspaper.
They are bombarded all the time.
Make your contact with them relevant to them, and you will win their heart.
Flyer Distribution, Postering, Spokesmodels, Events.
These are all great ways to communicate to your target audience, but you must be relevant.
Promoting Coach Handbags at a Biker Convention is not relevant.
Promoting Retirement Accounts to teenagers is not relevant.
Think about your audience, get inside their heads.
Think about what they like, and then you’ve got them.
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Partisan Business Marketing Tips
2. Be where your audience is.
An event may be high-traffic, but the traffic may be all wrong.
Looks good on paper, but it doesn’t look so good when your street team arrives they realize it’s the wrong crowd.
Your target audience has predictable behaviors, predictable patterns.
If you understand your audience, understand their buying habits.
Understand where they like to be.
And when you can have confidence that you guerrilla efforts will get in your audience’s hands.
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Partisan Business Marketing Tips
3.Make your package creative.
Packaging will have a lot to do with your success rate.
Whether your teams are dressed in leotards instead of khaki.
Or you are giving them branded fruit instead of flyers.
Think about what will shake your target from the rigors of their daily pattern.
Enough to see what you are showing them.
Singing telegrams, or flyer distribution on roller-skates, Segway Marketing.
Or BASE Jumping from buildings.
Make a stir and the window of impression will open long enough for your point to hit home.
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Partisan Business Marketing Tips
4. Leave it to the professionals.
Don’t try to do it alone.
We all see those commercials where there is a warning that says “These Are Trained Professionals.
Do Not Attempt to Try This on your Own.
The same is true with street marketing, guerrilla marketing or non-traditional marketing.
The professionals know what they are doing.
Not all programs go 100% perfectly. In fact, most don’t.
However, by using a professional street marketing agency.
You can get all the resources you need.
And if anything is not as you intended.
They will fix it for you.
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Partisan Business Marketing Tips
A good promotional agency will have contingency plans to account for the ‘what ifs’ of a campaign.
They will have back-ups, and a 24-hour support line.
Plus, even though you may think you can do it alone.
With the help of a source like craigslist.
Do you really want to add Hiring Personnel or Firing Personnel to your list tasks and responsibilities.
Stick to what you do best, and let the professionals make your life easy.
Instead of letting a marketing and promotional campaign make your life hell.
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Partisan Business Marketing Tips
5.Have a great team.
The difference between an excellent promotional campaign.
And a rotten one can be determined by the street team you have on the ground.
This is not an area where you want to skimp.
You can have the very best materials.
The very best call to action.
And you could have anticipated your target demographic so well that you are at the perfect event.
But without a A+ Team (of Managers, Staffers, Samplers, Spokesmodels,
Emcees or Costumed Characters) to attack at will, you are at risk.
Partisan Business Marketing Tips
Look for Enthusiasm, Professionalism, Ingenuity, Self-Starters, and Experience.
Attractiveness is always a plus, and with some programs a major necessity.
But that should not replace any of the above qualities.
And remember you will always get more and better results from someone who is truly excited.
That they were picked to be on the project.
Rather than someone who felt it was your privilege to have them there.
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6. Hit ’em at all levels.
The best defense is a good offense, and the best offense is one that attacks from all sides.
Do not put all your street “marketing eggs” in one basket. Hit ’em at all levels.
What does this mean?
It means diversify how and where your audience with be targeted and make sure you are there.
Marketing 101 tells us that for your message to be truly effective.
It takes 7-10 exposures of your product/name per consumer.
A good street-level marketing campaign should include at least 5 of the following street components.
Hand-to-hand flyer distribution, strategic store drops.
Wild postings, permission-based postering.
Sidewalk stencils, product distribution & sampling, guerrilla projections.
Segway marketing, roach baiting, branded pizza boxes/coffee sleeves and a good publicity stunt.
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Partisan Business Marketing Tips
7. Have good timing.
Understanding the question of WHEN is very important.
If you are promoting a nightclub.
Flyer distribution during the day is not going to be as effective as hitting your target at night.
If you are doing a coffee promotion.
Cruising the entertainment district in the evening.
May not be as effective as hitting commuters on their way to work in the morning.
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8.Think about your product.
Partisan Business Marketing Tips
9.Show your work!
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Partisan Business Marketing Tips
10. Get photos
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Partisan Business Marketing Tips
11. Communicate.
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Partisan Business Marketing Tips
12. Twist the norm.
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Conclusion
Don’t forget that people, as a whole, have very short attention spans.
Sure, a publicity stunt is great.
But it’s important to flash that logo before the majority of your market.
Turns their head to something more interesting.
If your target market leaves before finding out who is behind the stunt.
Then the entire ordeal goes from surgically precise partisan marketing to you just being a person on top of a building in a chicken suit flapping his fake, yellow wings.
Don’t wait until the last minute to plan or get assistance.
You can run a cost efficient program using a Marketing agency.
But waiting until 1 week before you need to get it done will cost you more money.
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