ramneek sidhu entrepreneur instagram: Social media has become an important marketing tool for businesses. And, few people know this better than Ramneek Sidhu – a woman entrepreneur and Instagram Influencer with more than 175k followers.
Social media has been a game changer in the world of business; it’s opened up new opportunities and made things easier for small businesses to reach customers directly. Through her Instagram profile, @_ramneeksidhu_, Ramneek shares images of her everyday life as well as pictures of her posts related to entrepreneurship and fashion.
In this blog post, you will learn everything you need to know about Ramneek Sidhu: who she is, what she does, her social media presence and much more!
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Ramneek Sidhu – A Woman Entrepreneur on Instagram
As a woman entrepreneur, your presence on Instagram is extremely important. It is a visual platform and has more users from the Asian region than any other social media platform. And that’s why you should be using Instagram to promote your business. And when we say using Instagram to promote your business, it doesn’t mean just posting pictures of your products or advertisements on the platform. There are many ways in which you can use Instagram to promote your business and get new customers. Let’s take a look at some of these ways:
Build your brand’s presence on Instagram
The first and most important thing that you need to do is build your brand’s presence on Instagram. Once you have a strong and loyal fan following, all your other promotional activities will become much easier. So, before you start promoting your products, you should build your brand on Instagram.
ramneek sidhu entrepreneur instagram
How can you do it? – Define your target audience – Before you start posting anything on Instagram, the first thing that you need to do is define your target audience. Are you targeting the Indian audience or the global audience? What are the demographics of your target audience?
Once you have answered these questions, you can move ahead with your Instagram marketing strategy. – Create attractive visual content – On Instagram, visuals rule the roost. So, as an entrepreneur, you need to create visually-appealing content on your feed.
But, it needs to be genuine and authentic. You can share behind-the-scenes photos, interviews, videos, and even product giveaways to engage with your audience.
Engage with your followers – Once you have built your brand’s presence on Instagram, engage with your followers by replying to their comments on your feed. Follow other similar businesses and interact with their followers as well so that your brand can become more visible on the platform.
Run an effective advertising campaign on Instagram
One of the best ways to promote your products on Instagram is by running an advertising campaign on the platform. If you are a business that focuses on e-commerce, then this is one of the best ways to get more traffic to your website.
But, before you start your advertising campaign, you need to ensure that your products are compliant with the rules and regulations of Instagram.
– Define your target audience – Before you start your Instagram advertising campaign, you need to define your target audience. You can create multiple ads for targeting different audiences based on their interests and demographics.
– Create compelling visual content – Once you have defined your target audience, the next thing that you need to do is create compelling visual content for your ads.
Your visuals should be eye-catching and engaging so that your ads get more engagement.
– Set a budget – After you have created your ads, you need to set a budget for your Instagram ads. You can decide upon the amount based on your marketing strategy for the platform.
– Measure your results – Once you have finished your Instagram ads campaign, you need to measure the results. You can use tools like Instagram Insights and Google Analytics to track the results of your campaign.
Hold Instagram contests for your customers
If you are looking for some creative ways to boost engagement on your Instagram feed, you can hold Instagram contests for your customers.
You can host Instagram contests to increase your followers, collect emails to build your email list, and get more likes and comments on your feed.
How do you hold Instagram contests for your customers?
– Choose the theme of your contest – The first thing that you need to do is choose the theme of your contest. Is your contest related to your products or services?
ramneek sidhu entrepreneur instagram
Or, is it related to your brand’s personality? Once you have decided upon the theme, you can move ahead with the other details of the contest.
– Create the rules of the contest – After you have decided upon the theme of the contest, you need to create the rules of the contest.
Let your customers know about the contest rules, prizes, and conditions for participating in the contest.
– Host the contest – Once you have created the rules of the contest, it is time to host the contest.
You can host the contest by creating a post on your Instagram feed. You can also host the contest on your business website.
Use video ads on Instagram to increase engagement
Another great way to increase engagement on your Instagram feed is by using video ads.
You can run video ads on Instagram to get more engagement on your feed and drive more traffic to your website or landing page.
How can you use video ads on Instagram to increase engagement?
– Choose a compelling visual and message – When creating a video ad, you need to make sure that it is visually appealing.
But, it should also have a compelling message that your followers can relate to. Your video ad can be anything from product advertisements to customer testimonials.
– Create a video ad campaign – After you have created your video ad, it is time to create a video ad campaign. You can create a video ad campaign on your preferred social media management platform.
Summary
As a woman entrepreneur, your presence on Instagram is extremely important.
It is a visual platform and has more users from the Asian region than any other social media platform. And that’s why you should be using Instagram to promote your business.
There are many ways in which you can use Instagram to promote your business and get new customers.
You can build your brand’s presence on Instagram, run an effective advertising campaign on Instagram, host Instagram contests for your customers, and use video ads on Instagram to increase engagement.
By doing so, you can increase the visibility of your business on Instagram and drive more traffic to your website.