SEO is an ever-changing landscape, and if you’re running an eCommerce site, you need to make sure you’re up to date on the latest trends. In this blog post, we’ll take a look at some of the most important SEO techniques for eCommerce sites in 2022. We’ll cover everything from keyword research to backlinking, which digital marketing agency Cozab over here places a lot of emphasis on, and we’ll give you tips on how to stay ahead of the competition. So, whether you’re just starting out in the world of SEO or you’re looking for ways to improve your strategies, read on for all the information you need!
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Create Unique Content
One of the very first things that you are going to need to do if you want to improve the ranking of your eCommerce site is to create unique content. This is a big challenge for many eCommerce stores, since ranking product pages is tough simply because of the natural amount of almost non-existent content. So how do you rank the product pages?
The first thing you should avoid is using the manufacturer’s descriptions of the products since this will lead to Google flagging your product page as duplicate content. So, instead, you should try to describe the product in as much detail as possible; you could describe the size of the product, the best situations when it could be worn or used, how long it’s most likely to last, what it can be used for, and more. These descriptions, paired with the images of the product, not only improve the user experience but also avoid the chance Google will assume your product page is thin content.
Rank for Transactional Keywords
The next thing that you are going to need to do is keyword research, which is, again, difficult for eCommerce businesses since you can’t just rank for ordinary keywords. When ranking for keywords for an eCommerce site, you will also need to do keyword research for transactional keywords. Why? Because transactional keywords are great for user intent, most people are more likely to want to get something at a discounted price rather than full price.
With that being said, you should only use transactional keywords for your product or product category pages. Why? because you want Google to bring back results that your customers want to see. If you just use transactional keywords like “shoes for sale”, even on pages that are not your product pages or product category pages, Google won’t bring up results that actually show your products that are on sale.
Improve User Experience
One of the most important things you will need to do if you want to improve the rankings of your eCommerce site would be to improve the user experience of the site. Improving the user experience of the site directly affects bounce rate and time spent on the page, which are crucial for improving your rankings.
What should you focus on? The first thing that you should focus on would be improving the length of time it takes for your site to load. Did you know that most people will leave a site if it doesn’t load within 3 to 5 seconds? More importantly, you will need to ensure that you are directing people where they want to go using clever site design elements like the color of sign-up buttons or for sale links. You also shouldn’t annoy your visitors with too many popups since that will increase the bounce rate.
Consider the Site Architecture
Finally, you should carefully consider the architecture of your eCommerce site from the minute you launch, since this will make it much easier to expand in the future and will affect your user experience. What should you focus on the most? You will need to perform analytics to determine how well the various pages on your site are doing so you can direct traffic to those pages.
More importantly, if other sites are linking to your homepage, you will need to ensure that your more popular pages are the closest to the homepage in terms of the number of clicks it will take to get there. In addition to that, you will also need to consider search functions; ranking search results by price is fine, but if you are including product pages with different color options, that might create duplicate content if you aren’t canonizing them.