BusinessHABSocial Media Marketing Business Tips: How to get started in social media marketing is the focus of our discussion today.
So, here I will be looking at Social media marketing: how to get started in Nigeria.
Now, in a situation that you are a Social Media Marketer in Nigeria, have you at any point considered how you can make thousands and even millions from Nigeria’s political industry?
Around election time in Nigeria, billions of dollars stream inside the economy.
This of course, is tremendous measure of money is spent on political campaigns, gatherings and so on.
And very small amount comes from government officials’ private pockets.
It is not until you are a lawmaker or a politician before you profit from the Nigerian political sector.
You don’t have to put your life in danger conveying arms.
No need battling or grabbing voting box. Yes, because I will soon show you how to earn from social media marketing.
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What Is Social Media Marketing?
Social media marketing, or SMM, is a form of internet marketing.
That involves creating and sharing content on social media networks.
In order to achieve your marketing and branding goals.
Social media marketing includes activities like posting text and image updates, videos,.
And and other content that drives audience engagement, as well as paid social media advertising.
We’ve created this guide to provide you with an introduction to social media marketing.
And some starter social media marketing tips and training to improve your business’s social presence.
With these tips, you can begin developing your own social media marketing expert plan.
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Social Media Marketing Business Tips
1. Create Social Media Marketing Goals
The first step to any strategy is to understand what you want out of your efforts.
Social media marketing isn’t about flipping a switch and calling it a day.
Instead, social media planning should be looked at like cooking your favorite dish.
Once you have your ingredients, you follow a recipe and presto.
But that’s not always the case. What if you have guests and need to feed more people.
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What if someone is allergic to one of the ingredients?
Suddenly, your goal goes from making a meal to ensuring it will feed enough people and be edible by all.
That’s why creating goals is so critical to the first part of your social media strategy.
At the same time, it’s best to set goals that you know are attainable.
Asking for 1 million new Instagram followers in 2018 is unrealistic.
With achievable goals, you’re more likely to stick to the original plan.
And continue to take on new hurdles as you complete old ones.
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This is the same reason why brands should never take on every social media channel possible in their current marketing strategy.
Try to choose the channels that have the most importance based on your brand’s goals.
Avoid over complicating a strategy with too many targets and objectives.
Simplicity can take you a long way.
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And also, don’t forget to document your social media goals.
Not only is it important to help you benchmark where you are.
But it also improves your chances of achieving them.
According to some statistics, people who write their goals down are 30 times more successful.
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2. Social Media Marketing Business Tips:Start With a Plan
Before you begin creating social media marketing campaigns, consider your business’s goals.
Starting a social media marketing campaign without a social strategy in mind is like wandering around a forest without a map—you might have fun, but you’ll probably get lost.
Here are some questions to ask when defining your social media marketing goals:
- What are you hoping to achieve through social media marketing?
- Who is your target audience?
- Where would your target audience hang out and how would they use social media?
- What message do you want to send to your audience with social media marketing?
Your business type should inform and drive your social media marketing strategy.
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3. Social Media Goals to Consider in 2018
Goal setting is a staple of all marketing and business strategies. Social media is no exception. Of course, with a range of social capabilities, it can be difficult to determine exactly what your objectives should be. For guidance, here are some common social media goals to consider:
- Increase brand awareness: To create authentic and lasting brand awareness, avoid a slew of promotional messages. Instead, focus on meaningful content and a strong brand personality through your social channels.
- Higher quality of sales: Digging through your social channels is nearly impossible without monitoring or listening to specific keywords, phrases or hashtags. Through more efficient social media targeting, you reach your core audience much faster.
- Drive in-person sales: Some retailers rely on social media marketing efforts to drive in-store sales. Is your brand promoting enough on social to reward those who come to you? What about alerting customers to what’s going on in your stores?
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- Improve ROI: There’s not a brand on social media that doesn’t want to increase its return on investment. But on social, this goal is specific to performing a thorough audit of your channels and ensuring cost of labor, advertisements and design stay on track.
- Create a loyal fanbase: Does your brand promote user-generated content? Do your followers react positively without any initiation? Getting to this point takes time and effort with creating a positive brand persona on social.
- Better pulse on the industry: What are your competitors doing that seems to be working? What strategies are they using to drive engagement or sales? Having a pulse on the industry could simply help you improve your efforts and take some tips from those doing well.
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Social Media Marketing Business Tips
4. Carry out Research Your Social Media Audience
Approximately 79% of adults use Facebook.
But are your customers actively engaging with your brand there?
Understanding your audience is necessary to learn things like who buys your products.
What age group is the toughest to sell and what income level makes up the most of your returning customers?
As for social media, it’s just as critical to know your audience.
First, your brand should look into the demographics of your most valuable social channels.
Like we mentioned before, you should have a goal in mind for your social media marketing strategy.
This is why you need to research the channels that correlate the most with your goals.
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To help you find your focus channels: let’s take a quick look at the essential demographics data for each major network:
- Facebook’s most popular demographics include:
- Women users (89%)
- 18-29 year olds (88%)
- Urban- and rural-located users (81% each)
- Those earning less than $30,000 (84%)
- Users with some college experience (82%)
- Instagram’s most popular demographics include:
- Women users (38%)
- 18-29 year olds (59%),
- Urban-located users (39%)
- Those earning less than $30,000 (38%)
- Users with some college experience (37%)
Social Media Marketing Business Tips
5. A Business Opportunity in Social Media Marketing
This business opportunity am about to expose to you is as very hot.
And in a situation that you can position yourself well, you will make profit greatly; giving no worries to political position.
Whether you have it or not you will still make profits.
Social media stands out among the most intense platforms accessible today.
You can use it to promote individual brands.
Social media is also useful for political occasions.
It could also be utilized in connecting with an extensive group of people.
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Especially, those of great potential.
What’s more, this clearly defines why a great deal of political office holders now have social media profiles and fans page in order to use social media amid crusade and in election time.
In a situation that you have social media and you can utilize it well.
Then, you can make millions by helping politicians spread the news about their political campaigns.
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6. Get an account:
As a social media advertiser, I guess that you have your own social media accounts by now.
having a large fan base or followers will be an additional plus in boasting your social media marketing prospects.
I am convinced that before you start you have the skills and prowess required.
That is, the capacity to draw attention and crowd to an individual.
The greater part of these political office is that competitors do know the things the stand to gain with social media.
Of course, some are as of now utilizing it to advance their own image.
Be that as it may, because of the bustling way of political crusade periods, most would not have room schedule-wise to refresh their social media accounts.
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Actually, some have contacted experts in the social media administrators who can shoot their own image on the web to the world.
And they will pay heavily as far as the job is properly done.
In this way, Google the names of the political office holders you know.
Get associated with them on social media. Also, email them a business proposal of how you proficiently. You can also secretly deal with their social media accounts. Through this, shoot their own brands on the web to the world.
Or, on the other hand, you can book an arrangement to meet them at their office and after that present and talk about your business proposal.
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In the cause that they are extremely occupied to acknowledge your arrangement or read your proposal, you can connect with their campaign administrators.
There, let him/her know how you can help his political aspirants win the primaries and decision by utilizing social media platform.
Endeavor to Scan around for other political office holders, communicate with them, express your goals. When playing out your card be sure you are persistence.
You have to stick to ONE political office aspirant.
Understand that jumping here and there because of greed can be very deadly.
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7. Social Media Marketing Business Tips: Promote your business
How about going out to apply as a Social Media Brand Manager to one of the political office positions.
8. Social Media Marketing Business Tips: Have a Campaign Calendar:
Work intimately with the campaign administrator and some other top individuals from the campaign group.
Become acquainted with the points of interest of their political campaign programs.
Also get acquainted with planned gatherings, occasions dates, and other fundamental data.
This will help you prepare quality data you ought to concentrate on composing and what you ought to post on social media.
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9. Set Up a Blog:
If you cannot set up or deal with a blog, then figure out how to blog or contact a blog administrator to come in as your virtual associate.
You have to be abreast to governmental issues, administration.
Furthermore, compose rich contents that will convince the masses on why they ought to vote in favor of your clients.
Keep in mind, their prosperity is your prosperity, as well!
You additionally need to transfer great photographs and recordings of each political rally on the blog.
Most particularly, the campaign that pulled in great crowd and which finished on a positive note. Continuously react emphatically to each remark made on the blog.
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10.Social Media Marketing Business Tips: Set Up Social Media Accounts:
If your political aspirant is not on social media, then you would need to set up his/her own particular social media accounts most particularly on Twitter and Facebook.
Transfer a superb “political” profile photograph, compose a decent “political” bio profile, and present the blog URL.
Ensure you modify each of the social media records to match his/her political goals and frequently refresh the record with rich substance.
11. Social Media Marketing Business Tips: Make a Facebook Fans Page:
Every legislator needs to know how he/she is well known or acknowledged on social media.
They additionally need to have a page where they can get the opportunity to associate and draw closer to their social media fans.
Refresh the page consistently with enlightening and interesting substance.
Ask only the type of question that can help the aspirants with positive criticism.
Also, ensure you follow up each remark made on the page.
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12. Early Notification for TV and Radio Shows:
Let their social media fans and supporters be told before such shows occur so they can prepare to watch or tune in to such projects.
Keep in mind, most lawmakers are incredible speakers.
They want to include on TV and radio projects in light of the fact that these attention stages offer them the chance to impart their desire and proclamations to watchers and audience.
Likewise, ensure you have a record of the video or sound.
You can get them from the telecom station and transfer them on YouTube and on the blog.
At that point, share and broadcast the video or sound connections (URL) on their social media records and fans page.
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Social Media Marketing Business Tips
13. Announce Their Interviews Early:
If any meeting was directed with any print media, for example, daily papers and magazines announce such meetings on the blog and social media.
Likewise, if any positive news is distributed with their names too, be sure you announce such news on the blog and social media, as well.
In the event that their names happen to enter the news in light of a negative report.
Make sure to discuss well with your political aspirants in order to be guided on what or what not to do or say.
14. Join and Promote Their Campaign Rallies:
If you have much extra time and appreciate good things, then you ought to join their campaign group. Trail them to the most places they will visit to convey their desire to the general population.
Record such rallies take brilliant pictures and transfer them on the blog and social media. A few apparatuses you would need may be a tablet, an advanced cell phone, a sound or video recorder, web association and a computerized camera.
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15. Social Media Marketing Business Tips Advertising options
Perhaps the best part about Facebook is the specificity with which you can target your ideal customer.
You can choose to target people based on their demographic, device, age, interests, and a load of other characteristics.
That’s a wildly valuable benefit for any marketer.
After all, we marketers take tons of time creating customer avatars and target market portfolios.
But Facebook actually allows you to put those things into action.
The first thing you’ll get to choose when creating a Facebook advertising campaign is the goal of your campaign.
Do you want to drive traffic to your website, drive conversions, promote your Facebook Page, get engagement on your post, or something else?
Then, you’ll also get to choose your audience based on their location, age, gender, language, interests, behaviors, and connections.
Finally, you’ll be able to select the devices you want to target and where you want your ads to show up.
Facebook recommends using auto ad placement.
But if you disagree, you can just as easily decide where you want your ads to go and what device you want them to target.
Many social media platforms will make all these decisions for you.
But Facebook puts you in the driver’s seat because they know you’ll likely do the best job of finding your ideal customers.
You, after all, know your target market best.
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Social Media Marketing Business Tips
Today have spent my time to see you profit as a social media or online brand director in Nigeria. We hope to seeing you succeed.
If you need a complete business plan, please let us know.
Or, you want us to help you set up this business, kindly contact us.
Otherwise, Please check out these other business ideas you can do.
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