BusinessHABStart Sharwama Stand:Few years back, such kind of food stuff is just mysteries but in the current era,
Shawarma’s are part of daily life routine.
Its demand has increased tremendously.
It is becoming a trend day by day in the cities.
Its sale happened day and night but its prime time starts in evenin.
When most of people are free from their jobs and work etc.
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With the increasing demand of this product.
It is a good business for people who want to start one in Nigeria, or any other country.
Many people are using this product on daily basis.
But have you ever think whether to start this business or how these are made?
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Very few people thought about it.
But it has a huge profit margin.
The special thing about this business is low investment but high income.
So, what are the things required to start this business.
And how much investment does this business required, is discussed here:
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1. Start Sharwama Stand: Get the needed knowledge
The first step to starting a sharwama stand is to learn how to make it.
That means you must have baking skills.
If you don’t, then you need to spend some time developing the skills.
Or you can take a smarter approach by partnering.
Or hiring someone who can make delicious sharwama.
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2. Start Sharwama Stand:Build your experience
After learning how to make sharwama.
Or getting someone who can.
You need to build your experience.
Do you how to serve customers with a smile?
Do you know how to handle rude customers?
Are you social? Can you sell?
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Can you approach a potential customer and convince him/her to try your product?
If your answer to any of the questions above is no.
Then you need to gain some experience in customer service.
And the best way to do that is to take a short time job in a fast food joint.
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3. Write a Simple Business Plan
Despite the fact that you are about starting a small scale business “sharwama stand”,
I still advice you write a business plan.
Especially if you have a dream or goal to grow big in the future.
Your business plan will help you plan and execute your strategies and goals.
While writing your business plan.
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You must ensure it contains some important things.
Such as marketing plan and strategies.
Financial costs and future projections.
Risks and rewards, competition analysis, location analysis, etc.
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4. Start Sharwama Stand:Get the necessary equipment
The equipment you need to start a sharwama stand is not that expensive.
And it can be sourced or fabricated locally.
Examples of such equipment are:
- Sharwama Making Machine (Stainless) a new machine goes for about N110,000 (approx. $1200).
- Note: it must have 4 BURNERs, STAINLESS STEEL, AUTOMATIC IGNITION GAS, and INBUILT ROTOR.
- Cooking Utensils
- Furniture (if you are going to operate from a shop)
- Uniform + Apron for branding purposes
- Interior decoration (if you are going to operate from a shop)
- Electricity + Gas
- A mobile cart of truck
- A big umbrella
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How to Market and Position your Sharwama Stand
5.Start Sharwama Stand: Make Yours the Best
The only way to stand out from the crowd is by making the finest quality Sharwama.
People don’t want to eat the same old thing.
They want something different.
Add spices and do all you can to make yours SUPERB so that people will start recommending your shop to their friends and Colleagues at work.
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6. Start Sharwama Stand: Get a Good Location:
In Nigeria there’s a population of round 30 million people.
Which makes it the largest city in Nigeria.
If you start your business in high trafficked areas ,you will make it REAL quick.
You can also site your stand close to high institutions.
As these places have a high traffic of young people.
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Who are most crazy about sharwama.
The key here is to position your shop, in an area where there’s endless flow of customers.
Use teenagers in most of your promotional campaigns:
Sharwama is more eaten by teenagers and youths.
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7. Start Sharwama Stand:Promotional campaigns.
So, it is advisable to use youngsters in most of your promotional campaigns.
It would pay off real QUICK.
If you use them because they have the tendency to attract other teenagers to your Sharwama shop.
Target ladies, too.
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8. Offer excellent customer service and keep improving
I’m Scared, Will People Come and Patronize Me?
What If they don’t like the Taste?
These are some of the questions people ask before venturing into this business.
Well, the truth is that there is no perfect sharwama anywhere in the world.
As there is always room for improvement.
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So try to improve at any giving opportunity.
Test out new recipes (beef, chicken, etc)
And get feedback from your customers.
Stop asking questions. Start the business.
And you will be surprised by the number of people that will stroll into your shop the first day!
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9. Start Sharwama Stand: Make it mobile
Land should be in front of some shopping mall, general stores etc.
You can permanently make a shop for it and start business or you can make it mobile.
Which is highly preferable, either on some vehicle or trolley (specifically made for it) and set it in busy areas.
Area should be busy and near parking or have your own.
It can also be started in front of hospitals, near schools or colleges etc.
10. Start Sharwama Stand: Get the Machinery:
Make an especial trolley for this business.
In this trolley, all the necessary tools are preinstalled.
This can easily be bought from market in nearby 50000 PKR.
A small cabin, a skewer (Seekh) inside this cabin to hold chicken around it, a small burner to give chicken, heat are installed.
However this concept is ending day by day.
Now chicken is fried on round griddle (Tawa) like tukka-tuk.
So if you go that way, then you need a tawa, burner and LPG gas cylinder.
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Start Sharwama Stand
11. Get the Procedure involved
Chicken has been mixed with different spices (Masala) in day time.
And it take 2-3hours for these spices to get completely absorbed by this chicken.
And give its own taste to it, also make it softer.
Fry it, and then you need breads and salad.
Put this chicken and salad on this special bread and enroll it.
Few people in this business also add mayonnaise. 95% people used their own mayonnaise.
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Start Sharwama Stand
12. Start Sharwama Stand: Get to know the Profit
You may have observed that Shawarma’s are sold in 3 different sizes.
Small, Medium and Large.
These all have different prices according to their sizes, say 60, 80 and 100 respectively.
So if you ask for 60 Rs shawarma, then they will give you shawarma with approximately 60 gram chicken in it.
If it is 80, then 80 gram and in 100Rs, 100 gram chicken.
Chicken’s rate fluctuates throughout the year and most of the time, remain under 200 PKR.
So if you calculate, they charge 1 Rs for 1 gram so on 1 kg chicken, they earn 500Rs profit.
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In busy areas, where people used to go in free time, there 3-4 kg chicken usually used.
So this all till now, search more for it if you want to be in, in this particular business.
Some more tips are to add a refrigerator to store cold drinks, to be served to customers.
Mostly people use to pack shawarmas but some want to eat there.
So if you set up some chairs to sit, it will be a good idea.
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Moreover, you can put your cell number on display to receive orders for home delivery as well.
In conclusion, you don’t have to work in all Oil and gas company before becoming a Millionaire.
Just find a need, and meet it! That’s the secret of most successful entrepreneurs!
BusinessHAB