Starting a Clown Business
Starting a Clown Business: What a great way to earn some good money, especially at kids’ birthdays and Bar and Bat mitzvahs! Business will be heavily focused on weekends, so you can hold onto your day job as you build your clientele. I met a professional clown who told me that he charged $200 an hour…for that price I’ll put the clown suit on right now!
If you’re the type of person who is jolly and fun, you can start your own clown business. Just learn the basics of the trade and when you have the skills, you can develop a plan.
Are you a jolly person? If you love to make other happy, you can start your own clown business. This requires low startup costs and if you can perform in various events aside from birthdays, you’re sure to earn great money. If you want to learn about this business, you can check with local government agencies and non profit organization because they usually offer teaching classes at a minimal fee. The demand for entertainment over the years has not declined and this can be the opportunity that you’ve been waiting for.
When you’ve learned the basics, you have to determine where store openings, fairs, events, gatherings, and parties are being held. Your primary clients would be parents holding kids parties but don’t limit your services in this area. Social events can also be made livelier with the presence of clowns. Try to check with local businesses like restaurants because you can serve as a great promotion tool to attract potential customers. If you’re determined to succeed, you should have great communication skills and positive interaction with the general public. Possessing acting talents can also put you at an advantage. Develop your skills and if you want, you can also master a few tricks.
Marketing the business is very important. Depending on your local zoning laws, it is possible to start this business from home. That way, you no longer have to lease out space. If you have enough capital, you can rent out a small business space where you can accept and meet with clients. You can make business cards and visit local establishments in your area, as well as residential neighborhoods. If you can create a business website, you can reach a wider market area. This will allow you to serve nearby towns or cities.
If you have the personality and drive to become a clown, you should start this business today. Always begin with a solid plan. As the business expands, you can hire additional clowns. Purchase the needed supplies and materials that you need. You will also need some clown costumes and you should learn how to apply makeup; perhaps you’ve already seen how clowns are dressed and how their faces look like. When you possess the right skills and knowledge, you can go a long way. You should work hard in enhancing the visibility of the business. Since you’re just starting out, you must double your efforts. All your hard work will pay off once you see happy faces of people around you.
A clown business can provide entertainment for parties, assemblies or work meetings. There are many different clown businesses and choosing a unique twist for the services you offer can make the difference in becoming successful. It is important to offer a variety of packages so you can appeal to several different audiences and expand your business. When you first open you may start with only one clown, but as you build a business you may be able to hire additional people so you can book more than one event each day.
Decide what type of act you want to provide, considering what can make you unique. Also include traditional clown activities such as making balloon animals and performing sleight-of-hand tricks. You may need to create more than one act and several different characters from whom your customers can choose.
Purchase the materials you need to do your act, such as a costume. Some children’s clowns do not wear full makeup so they are not as scary to young children.
Schedule professional photos you can use on your advertising and website. If you have more than one costume or act you should have a photo to represent each.
Set up a website that advertises your services. You may want to hire a professional to do this for you. List the services you offer and the area you are willing to perform in without charging traveling fees. A biography and history of the company should also be on the website.
Advertise your services in the phone book and through online listing sites. It also helps to make professional contacts with party planning and rental businesses. Ask them to give your information to their clients to generate referrals. In return refer your clients to them.
Offer discounts for referrals and give out business cards to your clients so they can give the cards to friends looking for a clown or entertainer.
Practice your act in front of the age group you are trying to entertain. Contact libraries and volunteer to do a story time or call a local school to do an assembly or class party for free to get practice in front of an audience.
Starting a Clown Business
- Offering clowning classes as a party or through a local community center can build your contact list as well as provide another profitable sideline for your clowning business.This type of business may take several months to build up to providing a full-time income. Do not quite you current job when you first start working. Determine how much you need to make consistently to survive and make more than that for at least six months before you move to doing it full time.