Top Business Ads: Social media advertising is a must if you’re looking to reach a new, targeted audience—fast.
Of course it can be scary to move from an organic social strategy to putting real money on the table.
So, it’s important to understand all the options.
In this guide, we explain how to use the various types of social media ads to achieve real business results while maximizing your spend.
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Top Business Ads
All the major social networks offer advertising options. That doesn’t mean you should use all of them.
When thinking about which social networks to use for advertising, look at which ones perform well organically. Networks where your content naturally strikes a chord with fans are an obvious choice for your first social ad campaigns.
When choosing where to place your ads, it’s also helpful to know which networks are most popular with your target audience.
Pinterest, for example, has far more female than male users. If you’re targeting a younger crowd, you’ll likely find them on Snapchat and Instagram.
Here’s a quick summary from the Pew Research Center showing who’s using which social networks in 2019.
Now that you have a sense of which social networks are a demographic fit for your business, let’s look at the types of ads each network has to offer.
Read also: 35 Tips to Promotes Online Beauty Shop
Top Business Ads
1. Facebook ads
Facebook ads are designed to help you achieve one of three broad types of campaign objectives:
- Awareness: Build brand awareness or increase reach.
- Consideration: Send traffic to your website, increase engagement, encourage app installs or video views, generate leads, or encourage people to communicate with you on Facebook Messenger.
- Conversion: Create online conversions, make catalog sales, or drive foot traffic to offline stores.
Audience considerations: Facebook is popular across demographics and offers detailed targeting options. This makes it a great platform to get started with social media advertising.
Top Business Ads
2. Photo ads
In addition to a photo, Facebook photo ads include 125 characters of text plus a headline and link description. They can also include a call-to-action button like Shop Now or Send Message.
You can create your photo ad in Facebook Business Manager, or simply promote a post with an image from your Facebook Page.
Quick tip: Facebook photo ads work really well for showcasing new products or services. Show people using your product, rather than a simple photo of the product itself.
Top Business Ads
5. Video ads
Facebook video ad options range from short mobile video ads up to 240-minute promoted videos designed to be watched on desktop. With so many options, it’s critical to have solid goals and understand who your target market is and where your video will reach them.
Facebook video ads can work well in conjunction with a TV ad campaign. Even if T.V. is not part of your marketing mix, video ads can be a great way to draw people in. Use compelling visuals that highlight the best parts of your brand.
Quick tip: Short videos tend to have higher completion rates. However, if you’ve got a compelling message you can go a little longer.
Rareform uses mobile Facebook video ads to highlight its unique value proposition. The company makes bags out of recycled billboards. Their video ads get a 19% higher return than ads without video.
Top Business Ads
13. Slideshow ads
A slideshow is an ad that creates a video from several static images—your own or stock images that Facebook provides.
Slideshows offer the compelling motion of video, but require no video-specific resources to create. If you’re not ready to try video ads but want to move beyond static photos, slideshow ads are a great option.
Happy Socks uses slideshow ads to show off their colorful product in an eye-catching way.
Top Business Ads
14. Collection ads
Just like Facebook Collection ads, these feature a cover image or video plus several product shots. Clicking on the ad directs the user to an Instant Experience.
Quick tip: Instagram Collection ads don’t include a headline, but they do allow up to 90 characters of text.
Top Business Ads
15.Instagram Stories ads
Instagram Stories ads can use photos or videos up to 120 seconds long. These ads display in full-screen format between people’s stories.
Quick tip: Add interactive elements to Story ads for the best performance.
Dunkin’ found in an A/B test that a Story ad with a poll sticker had a 20% lower cost per video view. Plus, 20% of people who watched the video voted in the poll. (On the very important topic of which is better: donuts or fries.)
16. Twitter ads
Twitter ads work towards five different business objectives:
- Website clicks: Promote Tweets with Website Cards to encourage people to visit and take action on your website. You’re charged per click.
- Tweet engagements: Promote Tweets with the goal of starting conversations about your brand. You pay for the initial engagement.
- Followers: Promote your Twitter account and pay per follower gained.
- Awareness: Promote your Tweets to a broad audience and pay for impressions (CPM).
- App installs: Promote your Tweets with App Cards and pay per click to open or install your app.
Audience considerations: Nearly two-thirds of Twitter’s advertising addressable audience is male.