24. Make use of marketing and PR. You will want to reach out to potential customers in ways that make them want to use your business.
This is especially important when you are first starting before you have an established, regular customer base.
Advertise in a way that catches customers attention at a minimum and hopefully goes beyond to capture their imagination. Be creative and appeal to the right aspects of the customers you want to use your business.
Offer free samples of what you do to the right people, in order to get people saying good things about what you have to offer. Word of mouth (i.e. good PR) is the best way to attract new customers. If you get bad reviews or negative feedback, respond positively and fix the problem. People will be much less judgmental about mistakes if you’re willing to fix them.
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25. Use a little old fashioned networking. Go to conferences, charity galas, meetings with complementary businesses.
And anywhere where your customers are likely to be highly concentrated.
In other words: get out in public and interact with people.
Use your friend’s connections to meet people who may be able to help you.
This kind of interaction is very important for starting a business.
You can’t exist in a vacuum after all.
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26. Have great customer service skills. Be good at interacting with people. Practice reading between the lines of what people say.
Learn how to meet needs they didn’t know they had.
Figure out how to make people happy.
Be charming. Most importantly, be humble.
The customer may not always be right but you need to be able to let them think they are.
27. Have a website. The world has moved online. Any business that wants to survive the next ten years is going to have a website.
People will use it to contact you, find your location, learn your operating hours.
Ask you questions, make suggestions, and maybe even buy your products or services.
In having a website and services which are available over the internet.
You will be able to expand your service area out across your region or even the world.
Write a reply.
Ignore it so you don’t draw more attention to it.
Delete the review from your website or social media page.
Contact the customer privately and offer a discount.
29. Require payment. Don’t let people take advantage of you.
Require payment within a specific window of time (whatever is appropriate for what you do).
Invoice people as soon as you possibly can.
If someone is late in a payment, talk to them.
If you ignore these problems hoping that they go away.
You will find yourself working for free and your business in the tank.
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30. Take credit cards. Very few people consistently pay for products or services with cash any more.
It will be much easier for your business, as well as records keeping and accounting.
If you accept credit and debit cards.
If you want to save yourself ridiculous fees or keep your business more mobile, consider using the Square.
This device plugs into a smartphone or tablet and lets you swipe customer’s card.
31. Set up an online system. If you plan to have products for sale online you will need.
To make sure to set up an accord online payment system.
Services like PayPal make this incredibly easy.
Research to find out which method is best for you.
However, make sure that whatever system you use is secure.
You don’t want either your information or your customer’s information to be hacked or taken advantage of.
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Recognize that getting your business off the ground will take time. Most businesses don’t become either profitable right away or plan for that in your personal life too. You will be making sacrifices to be your own boss.
33. Use free resources.
Your local library contains numerous useful references regarding incorporation, writing business plans, marketing, as well as information specific to your industry. The Small Business Association, Chambers of Commerce, AMEX Small Business website, associations for your industry, associations by ethnicity…all of these offer training, materials, networking and sometimes financing. Another good option is SCORE, a group of retired executives who provide business start-up advice.
When hiring, make sure you have an in-depth review and interview of the worker.
Make sure you get their real information, passports, ID, former work, license.
And many others that they are truly honest and they are dependable.
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Make paying convenient and affordable.
Accept credit cards, offer monthly payment plans.
Promote product with buy one get one free offers or sale prices.
When coming up with a name, slogan, service etc. ask people’s opinions on it.
Ask your parents for help.
Make sure your product/service is appealing for the public area and community.
Not just in your perspective if not how can you make it more appealing? Be sensible.
Ask people you know that run a home based business. They could help you get started.
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Make sure your business looks professional and is attractive to the eye.
Have a professional logo, branding that is consistent and a professional website to support it.
There are several groups that will help you with all this, for example.
Startyourownbusiness.net.au and vistaprint.com.au.
Ask your friends, relatives, and colleagues and plan something with help of your good wishers and supporters.
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36. Have original ideas.
If you are doing something software related the key is simplicity, originality and function.
You will want to have all the features a normal software has, along with more things for a user’s convenience.
Make sure to give new employees hands-on training to make sure they are comfortable with the job.
37. Why use Wallpaper?
Wallpaper may be more expensive than paint but it has many types; some of which are quite affordable.
It is available in a wide variety of designs, patterns, and surface finishes.
There are many ways to attach wallpaper to your walls which include: paste the wall, paste the paper, and peel and stick.
Wallpaper, and especially the peel-and-stick, can be easily removed and replaced.
Some types can last for more than 15 years.
Many wallpaper types are washable.
Some types can be used for busy areas at home owing to its durability and easy maintenance.
Wallpaper can, also, be used to personalize temporary homes, like dorms and rentals, since it can be easily installed and removed without leaving traces.
It can cover uneven walls and hide the defects easily, with little initial preparations.
Wallpaper can be considered an eco-friendly, since it can be purely manufactured from natural materials, and its adhesives do not contain harmful chemicals.
38. Why not use Wallpaper?
It is more expensive than paint.
Traditional wallpaper is difficult to maintain and remove.
The edges may separate from the wall, especially in damp weather, and need to be reattached or pasted.
Patterns need to be matched and well-aligned together. That requires a good deal of accuracy.
It can’t be applied on raw concrete and textured walls.
Wallpaper colors may be affected by light and shadow. Parts that are exposed to sunlight daily could burn out.
The more fragile types of wallpaper may not last more than 5 years.
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39. Types of Wallpaper
1. Liner Wallpaper
Also known as lining paper, this type of wallpaper is made from paper or fiberglass. It is effective for hiding wall defects and minimizing repairs, and it can be a base for more delicate wallpaper types. It can be used alone, and maybe even painted. Moreover, it is easy to apply and remove.
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2. Printed Wallpaper
This type is commonly used and available in wide variety of colors and patterns. The digitally-printed wallpaper is normally cheaper than the hand-printed, and it can be mass-produced, but it could be torn easily. Also, the printing ink is water-based, so it’d better not be used in kitchens and bathrooms.
3. Vinyl Wallpaper
This type of wallpaper is composed printed paper coated with a layer vinyl. It is the most commonly used type of wallpaper, currently, because of its high durability. The thicker the vinyl coating layer is, the more durable the wallpaper will be. Vinyl paper can be used in kitchens and bathrooms, as it can of withstanding steam. It is can also be washed, making for easy maintenance.
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4. Foil Wallpaper
A polished metal foil is used as a base for this type to give the interior space a shiny metallic effect. Due to its high reflectivity, foil wallpaper highlights wall defects. So, the base wall needs to be repaired, treated, or covered with lining paper first. The lining and adhering process needs to be neat enough, not to ruin the foil’s reflectivity and shine.
5. Flock Wallpaper
Flock wallpaper is distinct for its fuzzy three-dimensional patterns, created from a velvet-like fiber that is printed on a base of paper. It is one of the most expensive wallpaper types, yet it is hard to maintain. Its velvety texture reflects a sense of luxury; however, it is not washable and could be hard to remove. Accordingly, it is best used for rooms with lower traffic, like the master bedroom or guest room.
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6. Mylar Wallpaper
Mylar wallpaper comprises a printed paper base and a polyester film applied on top of it. It has a wet or shiny appearance, kind of similar to foil wallpaper, and likewise, it highlights wall defects, so prior paper lining is recommended. The polyester film makes it possible to wash Mylar wallpaper, and it is also easy to remove. However, further care should be given to the installation process to avoid creasing the paper. It is most commonly used for kitchens and bathrooms.
7. Bamboo Wallpaper
This type is handcrafted from natural bamboo and glued to paper. It is environmentally friendly, and its hue varies from one roll to another owing to its natural base. However, it requires delicate treatment when gluing and installing as the adhesives can ruin its appearance, and it is not washable.
