BusinessHABBayard advertising: If you’re a small business owner, you know how challenging it can be to stand out in the marketplace today. Small businesses have numerous hurdles to overcome in their quest to succeed and grow. In order to thrive, small businesses need to have a strategic marketing plan that supports their vision and goals. An effective marketing strategy will help your company achieve the results you are looking for by increasing your visibility and generating new leads.
A marketing campaign consists of several different elements, each of which plays an important role in bringing your business success. The scope of services offered by advertising agencies is extensive, so it’s important to find an agency that will align with your needs as a small business. Let’s take a look at why you should partner with a Bayard advertising agency and the ways they can support your marketing efforts as a small business:
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How Bayard Advertising Can Help Your Small Business Grow
Putting the small in small business is not easy. Even though you might have limited resources, you can’t skimp on marketing or other growth strategies. You need to find ways to get your company in front of potential customers as often and cost-effectively as possible. If your business is like most small businesses, marketing probably isn’t your strongest suit. You might feel like you don’t have the monetary resources to invest in advertising, or perhaps you think it’s an unnecessary expense. But if you want to grow, that thinking won’t get you very far. Whether you are launching a new product, service, location or campaign, establishing a solid advertising plan is essential for the success of any business venture. Here are some helpful tips on how Bayard Advertising can assist your small business with their branding efforts:
Decide on a marketing budget and ad goals
The first step in creating a successful ad strategy is to decide how much you’re going to spend on advertising and what your goals are. If you have a limited budget, it’s important to focus your advertising on getting the best return possible. A good rule of thumb is to focus on driving customers to your business through channels that cost less than $100 per customer acquired. For example, if you invest $2,000 in an online ad that leads 10 people to your website, 10 people to make a purchase, and 5 people to make a second purchase, your return on investment is $10.
Research your audience
Next, research your audience to determine where they spend their time and what they’re interested in. Take a look at the websites they read, the blogs they follow, and the social media accounts they “like.” If you have an existing customer base, you can use tools like Facebook’s Audience Insights and Google’s Keyword Planner to get a better understanding of your customers’ interests and common questions. You can also conduct focus groups, surveys, and in-person interviews to get a better idea of the problems your customers are facing and how you might be able to help them. After all, the best ads are the ones that speak directly to your target audience.
Find the right ads platform
Now that you’ve done some research, it’s time to find the right advertising platform. There are plenty of options to choose from that can help you meet your goals, so you’ll want to narrow them down to a few and prioritize which ones you want to focus on first. – Facebook Ads – Facebook Ads are one of the most popular and effective platforms for small businesses, especially when used correctly. Ad types include video, carousel, links, and images. – Google Ads – Google Ads are another platform that small businesses love. You have access to the data and statistics of the platform to help you better refine and expand your ad strategy. – LinkedIn Ads – Because LinkedIn is such a professional network, it’s a good place to advertise your B2B products and services. – Twitter Ads – While Twitter is not a great place to drive customers to your website, it is a great way to build your brand and customer loyalty with promoted tweets.
Write ad copy and determine your ad’s goal
After you’ve selected the platform you’ll use, it’s time to write your ad copy. This is often the most difficult part of the process, but it’s absolutely critical. Your ad copy needs to be compelling and relevant to your industry so that people click on it. While you want to be as specific as possible, you don’t want to be too specific that your ad isn’t relevant to a wide audience. You also want to make sure your copy matches the tone of your brand. This is the first impression potential customers have of your business, so it’s important to get it right. – Tone – You want to make sure that your tone is consistent across all of your advertising. You don’t want one ad to have a serious tone and another to be more playful or funny. – Benefits – It’s also important to focus on the benefits of your product or service rather than the features. People don’t care what you do; they care how they’ll feel when they do it. – Call-to-Action – Your call-to-action (CTA) is another crucial part of your ad. A good CTA is something like “Click here to learn more!” or “Call today to schedule your free estimate.” It’s something that compels your reader to click.
Wrapping Up
The best time to get serious about your company’s marketing and advertising efforts is long before you need to scale up. It’s smart to invest in marketing for small businesses even when they’re just starting out. By investing in marketing now, you’ll have the momentum you need when you do need to scale up. There are plenty of marketing campaigns that are successful even when the company is small. What’s important is that you work with an experienced marketing company to help you develop a strategy that meets your needs and your budget. For more information, reach out to Bayard Advertising today.
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