BusinessHABBeauty Counter Resurfacing Peel
Beauty Counter Resurfacing Peel: Retailing skincare products can be a complex process. However you develop your line, you can use online resources to help you market your product. You can also sell your product both online through crafting websites and in person at local craft shows and boutique stores.
Get the Product Description
A gentle, non-irritating overnight peel that helps to boost skin’s radiance, diminish fine lines and improve skin texture. It’s made with 15 botanically derived acids remove dead skin cells to reveal brighter skin and fatty acids help to brighten skin.
Know the Key Features of the product
Know your product. First and foremost, you need to know everything about your product. When someone asks a question, you need to be able to answer it without hesitation. If you can’t, that person may walk away, and you miss a potential sale.
One of the biggest reasons this product is safer than most peels on the market is that it does not contain retinol, a high dose of vitamin A, which can be irritating and potentially harmful. Retinol and Retin-A were the ONLY ingredients my doctor suggested I stay away from during pregnancy. It’s also not nearly as harsh as chemical peels!
Beauty Counter Resurfacing Peel
Botanically Derived
The acids—malic acid, glycolic acid, and lactic acid—are all botanically derived, meaning they come from plants, not harsh chemicals.
No PEGS
PEGs are common ingredients in a lot of skincare products as thickeners and softeners. But, they are often contaminated with ethylene oxide and dioxane. Ethylene oxide is a known human carcinogen, while dioxane is a possible human carcinogen, according to this article. Not what you want in your skincare products, right?!
Beauty Counter Resurfacing Peel
No Formaldehyde
Yes, I’m talking about that stuff we used in biology to preserve dead animals. And, if you’re looking for cheap face peels, beware of this ingredient. It’s also a known human carcinogen, and for that reason, it isn’t in most peels, but it can be found in some. Buyers beware!
Be able to tell a story. People don’t just want to connect with a product on a logical level. They want to connect on an emotional level, as well. You need to make a connection with each person by being able to tell what’s special about your product and why they should use it.
- You need to have a spiel that you can give out to people, but you also need to be able to change it up a little so that it doesn’t sound rehearsed.
- For example, if you started the skincare line so your kid would have products to use, that’s something you can tell a story about. You’ve created a line of all-natural skincare products so that everyone can have healthy skin, just like your kid.
Beauty Counter Resurfacing Peel
Use social media to promote your product. Social media is one of the best ways to promote and sell a product, as it gives you an opportunity to build a fan base for little to no cost. You can set up business pages on many social media platforms, though, for some, you’ll just set up a regular page.
- For instance, on a platform like Facebook, you can set up a business page, which you can then use to invite friends to like and promote your product. However, because Facebook has changed some of its policies regarding how people see business posts, you sometimes need to pay a small fee to promote your posts if you want to reach new customers.
- Another good platform for businesses is Instagram. One reason this platform works well is you can use hashtags to gather new followers, as hashtags gather posts into categories that users can scroll through. Just be sure to pick more popular hashtags to garner more attention. When you’re typing in a hashtag, Instagram will tell you how many items are under that hashtag, so you can gauge how popular it is.
Beauty Counter Resurfacing Peel
Build up relationships. To build your own business, you must support other businesses by commenting and liking on their pages. The more you interact with other people, the more you get your name out there for the world to see, which only helps you.
- Part of building relationships is not posting exclusively about your business, especially when you’re first getting started. You need to establish that you’re interesting and worthy of being followed before jumping into your business talk.
- Stick to promoting yourself on your page about 10% of the time. The rest of the time, try to push other types of content.
- That means posting content that’s relevant to your business and interesting, either other people’s content or content that you’ve created. For instance, if you’re using Tumblr, you can post a short infographic on moisturizing that can be reblogged by other people.
Beauty Counter Resurfacing Peel
Stay in contact. It’s important to continually keep in contact with your fan base, as in today’s fast-paced media world, you’re forgotten quickly. That means posting on all your platforms often, at least once a day if you can manage it. If you don’t have the time to do it yourself, you can hire someone to post for you.
- Another option is setting aside a day to put together a variety of posts that you can schedule to pop up at a later date. That way, you can just devote one day to it instead of messing with it every day.
Choose quality over quantity. While it’s important to be up-to-date on posts, it’s even more important that you’re making quality posts. That’s because quality posts build quality relationships, and if you have 200 people that are devoted followers, that’s better than many more followers who will leave you at a whim.
Beauty Counter Resurfacing Peel
Be patient. It takes time to build up a fanbase on social media, but it does happen as long as you’re consistent with your content and you keep working at it day after day. You won’t get 5,000 followers overnight, but over time, you can easily build up to that and more.
Sell with online craft vendors. Once you’ve got followers, you need to direct them to places that sell your products, either your own website or online handmade or skincare sites. Listing on a site like Etsy or eBay is easy to set up, and you don’t need to pitch your products to a manager.
- Once you set up a shop, you list your products individually with a price and a shipping cost. The site will charge a listing fee and usually a percentage of the sale.
- You’ll need high-quality photos of your products to draw customers in. Be sure to take photos in good natural light that highlights the product with a fairly blank background.
- You’ll also need good descriptions listing all your ingredients and describing your product. It helps if you can tell a story about your product, such as why you created it or why you believe in it.
- Most sites also allow you to list keywords for your product to help people find it. Be sure to pick unique keywords that people are likely to search.
Beauty Counter Resurfacing Peel
Go to craft fairs. One option for selling your product in person is to buy space at local craft fairs. Most craft fairs are 1 to 3 days long, and you rent your booth space for that period of time. Craft fairs can be lucrative if the shows are well advertised and the community supports them.
- It’s important to make your setup as professional as possible. Tablecloths, decorations, lights, and a professional sign can all add flair to your booth to draw customers in. Also, don’t forget to bring your business cards to hand out.
- If you want to take credit cards, many booths now use card readers that can attach to your smartphones such as Square or PayPal.
- Some craft fairs limit direct sales to one person per company or none at all. Therefore, if you’re selling for a company, make sure to call or email as early as possible to reserve a space, so you can get in ahead of other sellers in your company.
Sell in a local booth store. One easy option for selling your products is to try a local store where you can rent a booth. You pay a monthly fee for your booth, and in return, the store sells your product for you. The only problem with this setup is you must pay whether you sell anything or not.
- One upside of this approach is that you can get into these stores more easily than other stores.
- Also, you may be able to use this approach for direct sales, depending on the store.
Beauty Counter Resurfacing Peel
Create your line through trial and error. Work on creating your skincare line through a process of trial and error. You can use books and internet research to help you get started on your recipes, and you can ask friends to try out your products to see how they like them.
- Remember that it often takes a lot of trials to figure out the perfect recipe. Don’t be afraid to mix things up to get a better result.
- If you’ve been thinking about adding a peel to your skincare regimen, I hope this breakdown and honest review is helpful! Feel free to leave any questions below too!
BusinessHAB