19 Best Strategies on Business to Business Lead Generation

Best Strategies on business to business lead generation: Most financial advisors find it difficult to generate consistent leads. The primary reason for this is that they’re not using the correct strategies. In most cases they are using old strategies that are no longer very effective in the modern world. These older, outdated strategies include cold calling, direct mail, and newspaper or magazine ads.

Financial advisors might see some results using these archaic tactics, but they’re not cost or time efficient. If you were to survey top financial advisors, not one of them will tell you that their primary lead-generation strategies include one of those listed above. They still have some potential, but should not be the preferred method of generating leads.

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Best Strategies on Business to Business Lead Generation

1. Undervalued Strategies

Generating leads is easier than you might think. It’s just a matter of keeping up with today’s most effective maneuvers. Here’s a quick breakdown of  highly effective lead generation strategies:

2. Remind yourself of your goals. Usually before devoting time to any specific endeavor, we tend to make short- and long-term goals. Remember to keep your goals realistic, that way you wont be disheartened if you don’t reach them. That doesn’t mean you can’t push and challenge yourself though, if you don’t challenge yourself, then it’s not really a goal. If you start to lose sight of your goals, then you may be less motivated than if you were always checking to see how much closer you are getting throughout the whole process. Keeping track of your goals and checking your progress can help keep you motivated day in and day out.

3. Make weekly checkpoints to track your progress. Everyone needs to see how they are keeping up with their goals if they want to stay motivated. If you see that you are on track or even excelling every time you check your progress, you will be motivated and happy that you are getting there.  If you see that you are lagging on your goals, it may be the kick start you need to help get you back on track.

Best Strategies on Business to Business Lead Generation

4. Make sure to reward yourself every time you achieve your weekly goals. This could be as simple as a bowl of ice cream after a long, hard week of working out or as rewarding as a trip to the spa for all your hard work. Whatever rewards will keep you going are the ones you should be giving yourself.

5. Give yourself breaks. Sometimes even the most determined people get overwhelmed. You may be burning yourself out, and a much-needed break might be just what you need. If it is a fitness goal, maybe take a three- or four-day rest instead of your normal one or two-day rest. If it is at school, don’t try to do all your work in one sitting, but stretch it out over the course of the day or week, if possible.

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6. Don’t be too hard on yourself. Everyone falls short sometimes. If you fail to meet your goals for the week, take it as a lesson. Try to complete your next target before time, so that you can use the saved time to complete the pending work. This way you stay right on schedule even if you have taken a hit. It’s not always about how hard you hit, but how well you can take a hard hit and keep moving on. Don’t dwell on failure; just accept it as a human occurrence, and continue working towards your goals.

Best Strategies on Business to Business Lead Generation

7. Watch and read motivational stories or speeches. Everyone deserves a great pep talk every once in a while. Stay elevated by watching YouTube videos of inspirational moments so you can suddenly feel a new sense of motivation to keep striving.

8. Eliminate your distractions. Identify anything that’s causing you to procrastinate, then get rid of it. Sell it or put it in a storage locker. Move away from it. Throw it away. You can’t become motivated if you’re squandering all of your time.

  • If you’re spending too much time aimlessly browsing the internet, install a “productivity” extension in your browser. These free extensions allow you to block certain sites and/or set time limits for recreational browsing.

9. Raise the stakes for yourself. Hold yourself accountable in your own eyes and the eyes of others. Set personal penalties for yourself if you don’t act throw out some delicious cookies you’ve been saving or make a donation to charity. Tell your friends and family about things you plan on doing. If you don’t do these things, they’ll know, and you’ll be embarrassed – now you have a great reason to get started!

Best Strategies on Business to Business Lead Generation

10. LinkedIn: You can use the network tab to sort and filter contacts and send a simple message (perhaps with an investing or money management tip) to former colleagues and local business leaders. You can use the home tab to contact prospects about their career achievements or to like their content. You can use the advanced tab to use mutual connections to land introductions. Another important note: LinkedIn attracts a lot of high-net-worth individuals.

11. Word of Mouth: This is expected, and you might think you have no control over it, but if you show current clients that you possess the four Cs — Credible, Caring, Collaborative, Chemistry — your odds of seeing client referrals skyrocket.

12. Dinner Seminars: Don’t be cheap with the restaurant venue and only invite specific prospects. This method of lead generation can involve a high cost, but the return on investment (ROI) should be excellent if pulled off correctly. You could see 50+ high-quality prospects in less than two months.

13. Educational Workshops: A more affordable alternative to dinner seminars. And people much prefer workshops over one-on-one sales meetings as it provides an environment that is not so high-pressure for the prospective client.

Best Strategies on Business to Business Lead Generation

14. Lead Groups: These groups often meet once per week and share highly qualified leads, but these are generally business professionals from different industries, so you don’t have to worry too much about competition.

15. Free Reports: Whether it’s through snail mail, email, or any form of communication, everyone is interested in free. If they like what they read and your contact information is available, don’t be shocked if you receive a strong response.

16. Community Networking: This takes a little longer because you have to establish trust. Getting involved in community events can go a long way if you’re consistent, especially if you’re sponsoring them and building a brand in the local area. You can also help build your brand on local radio shows, television shows, and podcasts.

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Best Strategies on Business to Business Lead Generation

17. Facebook: This is becoming more and more prevalent, and it will help form and build relationships over time. Financial advisors can also take advantage of Facebook Events, which can be used to notify users of upcoming occasions.

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18. Google Ads: These can be expensive depending on your budget, so make sure your ads are highly targeted.

19. Newspaper Article: This is different from a newspaper ad. If you have a local newspaper, contact them and request to write an article based on your area of expertise. If you get the green light, you will soon be seen as an authoritative figure throughout your community. When this happens, you don’t need to search for prospects. They will come to you.

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