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4. Pick a chicken breed that matches your farming goals. Not all chicken breeds are the same. Some (broilers) are best for meat production and others (layers) are best for egg production. Once you’ve chosen a niche, choose a chicken breed that is best for your specific niche.

• If you want to start an egg-laying farm, for example, you may want to choose a layer breed like Rhode Island Red, Hamburg, or Sussex chickens.

5. Find a location close to your city’s limits. While you can’t always start a farm in your backyard, staying near a city is useful for transportation. Buy land outside of your town or city’s limits, but close enough that you can drive to or from it on a daily basis.

• The further you move from your city or town, the cheaper the land will be.
• If you can’t find land near the city limits, look for land in the countryside where you’ll have plenty of space to farm.

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6. Pursue a bachelor’s degree in agriculture or business. While not required, most aspirational farm owners complete an undergraduate degree first. To better prepare for a career in chicken farming, choose a bachelor’s degree in agriculture, business, or a niche major like farm administration or poultry science if your college offers it.

• If you choose agriculture or poultry science, add a business minor (or vice-versa) to take classes on marketing, leadership, and other relevant topics.
• Get your degree online if you don’t have time for a traditional four-year degree.
  

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7. Create a business plan for your chicken farm. Write an outline for how you plan to run your chicken farm and what your long-term goals are for the next 3-5 years. Include information like your history, structure, objectives, vision, products, target demographic, and marketing strategy in the plan. Once you’ve written the outline, review it with an established farmer or business advisor, and revise your plan based on their suggestion.

• If you’re running an meat productions farm, for example, you could include your plans for raising and butchering chickens, revenue goals or the first year, and plans for marketing your poultry products in stores.
• Business plans are useful for attracting investors or business partners down the road.

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12. Raise chicks for your farm. After setting up your equipment, buy chicks from a breeder or agricultural supply store. If you’re new to raising chickens, buy no more than 500 while you’re establishing your farm before adding more to your business.

13. Feed your chickens daily. Buy chicken feed from a pet or agricultural supply store and feed your chickens once a day. Give each chicken about 3.5 ounces (99 g) of chicken feed a day to keep your chickens healthy and prevent malnourishment.

• You can also give chickens corn, halved grapes, or cabbage as a treat, but avoid feeding them these treats more than several times a week as it’s less healthy than chicken feed.
  

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14. Bring sick or infested chickens to a veterinarian. Diseases spread quickly between chickens, so inspect them regularly for illnesses or pest infestation. If you notice any abnormalities in your chickens’ appearances or behaviours, hire a vet to diagnose and treat your chickens.

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15. Write down your farming sales and production records for future reference. To make sure that your business is creating a profit, keep a log of your sales, business growth, and financial losses on a spreadsheet. Determine whether you are gaining or losing money, and make goals to cut back on costs and earn more money.

• If you notice that you’re spending too much on chicken feed, for example, shop around with different suppliers to find cheaper feed.
• You can also hire an accountant or financial advisor to keep your records organized for you.

16. Market your poultry farm to spread the word. Marketing your business, especially during the first few years, is crucial for securing more customers and earning a larger revenue. To raise visibility, create ads, make business cards, create a website, and make newsletters (print or online) to promote your business. If you’re new to marketing and want to improve your tactics, hire a marketing consultant to choose the best tactics for business promotion.

• Creating a logo for your business can also provide visibility for your brand.

17. Connect with other farming businesses. Meeting other farmers can help spread the word about your farm and attract investors. Attend agricultural conferences and reach out to other farming companies (especially poultry farms) in your area to make positive, lasting connections.

• If you need to hire more workers, try to hire those with years of experience in poultry farming for better stability.

18. Apply for more loans or investments to grow your business. Once you’ve established your farm, analyze your costs and apply for bigger loans if needed. If you want to pursue alternative ways to finance your business, you can also try applying to business lenders or investors known for financing agricultural businesses.

• If you’re running a chicken breeding farm, for example, you may want a loan to buy better egg incubators.