YouTube, AdSense? They’ve combined together to create an incredibly powerful new marketing channel.
If you publish YouTube videos, you can make good money with AdSense.
YouTube, AdSense? Now joined at the hip, there was a time when Google was still figuring out how to best take advantage of the combined power of YouTube and AdSense.
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1. Earn Money in YouTube Adsense
In 2006, Google paid $1.6 billion to acquire YouTube.
Fast forward to today, and Google just reported that YouTube generated over $15 billion in advertising revenue.
That’s equivalent to 20% of what advertisers invest across all US television networks combined. Not a bad investment!
It wasn’t long after Google acquired YouTube that they tied it to AdSense.
Which is a program that allows website publishers to earn money.
By showing content-sensitive Google ads on their web pages.
2. Earn Money in YouTube Adsense
In that first attempt to tie YouTube and AdSense together,.
Google created a revenue stream for AdSense publishers, even if they were not publishing YouTube videos.
All the web publisher had to do was embed YouTube Videos.
For which the video creator had enabled Google YouTube ads.
Just by showing the YouTube videos.
Any AdSense participant was able to show third-party YouTube videos and earn money from the ads.
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3. Earn Money in YouTube Adsense
That program was short-lived, however.
Today, Google’s official policy is that “Only YouTube and the video owner will earn revenue from ads.
On embedded videos; the site owner where the video is embedded will not earn a share.”
So how does a YouTube video creator earn money from AdSense?
Advertising revenue is shared between YouTube.
And the video creator through the YouTube Partner Program (YPP).
YouTube video creators report that YouTube revenue is shared via by Google.
And the video creator with a 60-40 ratio.
4. Earn Money in YouTube Adsense
If you have a YouTube channel and want to monetize it.
The first step is to enable monetization on the YouTube channel.
Apply for an AdSense account, and then link it to your YouTube account.
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5. Earn Money in YouTube Adsense
You’ll then be able to turn on AdSense ads within your videos and make money every time the ads are shown.
The amount earned from an individual YouTube video ad depends on many factors.
Generally speaking though, you’ll want to maximize views in order to maximize your AdSense payouts.
You’ll get a payment from Google as soon as your YouTube AdSense earnings have exceeded $100 in the prior month.
6. Earn Money in YouTube Adsense
Money for nothing? Well, not quite—but close! Google’s AdSense is a revenue-sharing opportunity for small, medium and large websites that place ads for goods and services that are relevant to the content of your site, targeted to the people who frequent your pages.
In turn, you get paid a small amount when the ad is either displayed on your page or clicked on.
We’ll show you some good ideas that added to your own, will help increase your AdSense revenue.
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7. Sign in to your AdSense account.
Go to AdSense, and click on My ads in the upper left.
- Create a new Ad unit. In the main screen area, under Content > Ad units, click the +New ad unit button.
8. Name your ad unit.
This can be any name that suits you.
But many find creating a standard naming format helps them manage large amounts of data.
- For example, using [target site for the ad]_[ad size]_[ad date] is one approach, that would look like this: mywebsite.com_336x280_080112. Whatever format you decide to use for naming, make that your standard.
Earn Money in YouTube Adsense
9. Pick a size.
See “How to Do It” below for details, but Google has found best practices that generate more clicks.
10. Set your ad type.
This determines the types of ads you will see on your website: text only; text and image/rich media; and image/rich media only.
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Earn Money in YouTube Adsense
11. Create a custom channel.
A custom channel lets you group ad units however you choose, such as by size or location on a page.
- You can track performance by custom channel, and turn your channel into a targetable ad placement so advertisers can target their ads to your ad units.
12. Create your ad style.
This lets you choose colors for the various components of an ad: border, title, background, text, and URL.
It also lets you choose corner styles, from square to very rounded, a font family, and a default font size.
- It’s good practice to create an ad style that harmonizes with the look and colors of your website.
- You can use Google’s presets, or use your own custom settings. In either case, a sample ad on the right will show you how your ad will appear.
13. Get the code for the ad.
When you’re done with the ad setup, either save your ad unit.
Or click the Save and get code button at the bottom to get the HTML code for your site.
- If adding code to your site is a puzzle you want help with, click here for Google’s code implementation guide.
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14. Analyze your content.
In designing any kind of ad campaign, it’s crucial to know who your target is.
If you’re writing a food blog that caters to single men on a budget, for example, you’ve narrowed the scope of who you will be appealing to.
You’ve also got a very good focal point for your ads.
What are things single men who cook drawn to?
Here are some possibilities: dating, cars, movies, politics, and live music.
- Think about who frequents your website.
- Write down what you feel are the most important characteristics of your viewers.
15. Fine tune advertisements.
While AdSense will auto-populate your page with what they feel are relevant ads.
Use their tools to provide tighter controls.
- Set up channels. Channels are like labels that let you group your ad units your way—by color, category, or pages. By setting up channels, you can get detailed reports on the performance of your ad units, and use that to your advantage. For example:
- Use one style of ad on one group of pages, and another style on another group. Track and compare the performance of the two styles, and pick the best performer.
- Compare performance on pages that focus on different things. For example, if your pages about gardening perform better than your pages on cooking, you might consider adding more to your gardening pages.
- If you have separate domains, set up a channel to track each of them to see which is generating the most clicks.
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Earn Money in YouTube Adsense
16. Optimize your ad placement and site design.
Google has found there are places where ads are more effective, and places where they are less effective.
- Ads that appear when you first arrive at your page (i.e., “above the fold” as they say in the newspaper world) tend to be more effective than those that are below the fold.
- Ads on the upper-left tend to perform much better than ads on the lower right.
- Ads directly above the primary content, and ads that appear at the bottom of the page and above the footer tend to perform very well.
- Wider ads are generally more successful, as they are much easier to read.
- Ads that display images or video perform very well.
- Using colors that complement your website colors will make them more readable, and so more effective.
Earn Money in YouTube Adsense
17. Learn how AdSense works.
AdSense automatically sends ads to your site based on a few different criteria:
- Contextual targeting. AdSense crawlers scan your page, analyze your content, and serve up ads designed match your content. They do this using keyword analysis, word frequency, font size, and the link structure of the web.
- Placement targeting. This allows advertisers to choose to run their ads on specific subsections of a publisher’s website. If your website matches an advertiser’s criteria, their ad will appear on your page.
- Interest-based advertising. This lets advertisers reach users based on their interests and the user’s previous interactions with them, such as a visit to their website. Google’s Ads Preferences Manager allows users themselves to choose their interest categories, which further helps advertisers focus their ad campaigns. This method is good for monetizing your site more efficiently, as it increases the value for advertisers and provides a more relevant experience for users.
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18. Manage your expectations.
When you sign up for AdSense, you’ll want to know what kind of revenue can you expect to see.
There is a lot that goes into what kind of return you can expect.
And managing those things will help you maximize your earning potential.
Earn Money in YouTube Adsense
19. Traffic.
First and foremost, in order to generate any kind of revenue from AdSense, you must have people clicking on your ads.
In order for this to happen, you need to have people on your site, reading your content!
Whether you have a business website or a personal blog, the rule is the same: Get the word out!
- Heavily trafficked large sites can see over a million hits a day, whereas a blog might feel lucky if they have 100 visitors a day.
- For every thousand page impressions (views) you receive, you may earn from $.05 to $5. Yes, that’s a broad range—over a month, that is between $1.50 and $150.00! Where in that range you can expect to frequent depends entirely on you, your site, and your promotion efforts.
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20. Cost Per Click (CPC).
This paid every time somebody clicks an ad on your page.
No, you can’t click your own ad—Google will see this, and shut you down so fast your head will spin.
The advertisers set the price for these ads, and they can vary greatly.
- An advertiser may spend a lot on a per-click basis, but that ad may generate very little interest on your site.
- An ad that may generate $.03 per click may get 100 hits, but that doesn’t add up to much.
21. Click-through Rate (CTR).
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22. Revenue per 1000 impressions (RPM).
This is an estimate of how much you might receive if you have 1000 impressions (page views).
- If you made, for example, $1 for 100 impressions, your RPM would be $10.
- There is no guarantee you’ll make that, but it’s a good way to check the overall performance of your site.
Earn Money in YouTube Adsense
23. Content is king.
The quality of your content is an important factor in understanding your earning potential.
If your site provides rich, compelling content and a great user experience.
You will have more interested users.
Google’s crawlers will also have an easier time determining the type of ad content would best fit on your site. Interested users + targeted ads = $$$
24. Start building keyword-rich pages.
Liberally seed with well researched, profitable keywords, and get lots of high-quality links to your site.
- If your site is about topics such as debt consolidation, web hosting or asbestos-related cancer, you’ll earn much more per click than if it’s about free puppies.
- If you concentrate only on top-paying keywords, you’ll face stiff competition. What you want are keywords that are high in demand and low in supply, so do some careful keyword research before you build your pages.
25. More tips
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Although Google doesn’t release exact details as to how they determine the ads to serve on a given page, they do say that it’s the text content of the page that matters, not the meta tags.
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Avoid non-English characters on English pages. There is a bug which can cause these pages to show irrelevant French ads.
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Quality is the most important part of any website. If your site does not contain the content of expected quality the visitor might not come back,
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Some webmasters are designing brand new sites specifically for serving AdSense text ads, however, it’s against the AdSense rules to design a site purely for AdSense, so you’ll want to include a few Affiliate links or sell your own product, too.
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A great resource for earning money is using traffic driving sites like Flixya You can sign up for Google Adsense and Flixya, without the costs or time needed to build traffic or your own site.
Conclusion
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Do not click your ads. If Google catches you, they will suspend your account and retain any earnings you might have. However, if you, by mistakes, click your ads for one or two times, Google will keep that earning but rather not to punish you as long as it doesn’t happen constantly.
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Google has a lot of restrictions on how the ads have to be displayed. One of the major reasons for account suspension is that webmasters tried to blur the ads and mislead others to think that it’s “content”. For simplicity, never attempt to use CSS to hide Google’s logo unless you’re authorized to do it!
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If you don’t have any content, Google will have to guess what your page is about. It may guess wrong, and so the ads that it displays may not be relevant.
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In early internet days, you may see a site notice asking everyone to click the ads. The day has gone a long time ago. If Google detects possible cheating, there is no such thing as the presumption of innocence. They assume that you are guilty.