BusinessHABBusiness niche: If you’re trying to get into internet marketing, you might be feeling overwhelmed by all of the information on the subject that’s out there. Don’t worry! Internet marketing may seem confusing at first, but it’s actually not that hard to learn and practice. This article will walk you through the different types of internet marketing you should be familiar so you have a solid foundation to build off of. We’ll also show you how you can study and practice internet marketing on your own.
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- For instance, if you run a crafting blog, you might include phrases like “crochet stitches,” “crochet patterns,” or “free crochet patterns” in your blog post. You would want to do this organically, however, since spamming your content with keywords will be distracting for readers and won’t improve your search ranking.
- To learn more about SEO, websites like the Google Webmaster Central Blog, Search Engine Journal, Search Engine Roundtable, and State of Digital are all great resources.
- Google Analytics, Google Webmaster Tools, Open Site Explorer, and Google Keyword Planner are free, useful resources that can help optimize your content.
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- To learn more about pay per click advertising, check out blogs like Inside Google AdWords, WordStream, and PPC Hero—these are all great resources.
Social media marketing: Social media marketing is pretty much what it sounds like: marketing your business on different social media platforms, like Facebook, Twitter, and Instagram. With social media marketing, you’ll typically create a posting schedule so you’re regularly posting new content and engaging with your followers.
- In general, aim to dedicate 80% of your posts to non-promotional content (content that your followers will find interesting but isn’t trying to sell them something), and the other 20% to promotional content. For the most part, people aren’t looking to be sold to on social media, so you don’t want to bombard them with too many advertisements. Non-promotional content is still good for your business—it increases your following and brand awareness.
- To learn more about social media marketing, check out blogs like Social Media Today, Social Media Examiner, and Social Media Lab.
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- Email marketing is very cheap and has the potential to reach a lot of different people.
- For example, you might send a seasonal email campaign to let your target audience know about an upcoming sale.
- MailChimp, Campaign Monitor, and VerticalResponse are all platforms you can use to manage your email marketing campaign.
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- For example, if your company sells pool products, you might post a series of blog posts that help readers troubleshoot and fix common pool issues. Within those posts, you could recommend specific products that readers might need and that your company sells.
- Convince and Convert, TopRank Blog, and Conversation Agent are great resources you can check out to learn more about content marketing.
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- HubSpot, Copy Blogger, Entrepreneur, Marketing Donut, and Digital Marketer are all great places to start.
Listen to marketing podcasts. Bookmark a few different podcasts to listen to throughout the week. Programs like The #AskGaryVee Podcast Show, This Old Marketing, Social Business Engine, and Duct Tape Marketing are all excellent starting points in your audio journey.
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- The Alison Free Diploma in E-Business is another helpful resource.
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- Schools like Purdue University offer online degrees in Internet Marketing. Digital marketing and marketing programs are also great options.
- You don’t necessarily need a marketing degree to get a job in marketing. You just need to use your degree to get your foot in the door of a company’s marketing department.
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Create a website if you run your own business. Social media is a great way to network and market yourself online, but it isn’t quite enough on its own. Develop a site that explains what your business does—this site doesn’t need to be super advanced, but it should work on phones and tablets. Having your own website will give you the opportunity to practice your internet marketing skills.
- Platforms like Wix, Weebly, and Google Sites can help you develop a website.
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