Promote Car Shuttling Business Online:
Whether you have a travel agency.
A tour company, or any other type of travel business.
It’s important to promote it to get clients and be successful.
Before you can even start promoting your services.
Design a professional, informative, and optimized website as a hub for your business.
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Promote Car Shuttling Business Online
Focus your promotional efforts on social media.
To reach a large audience for free and use paid advertising.
To promote specific services you offer to individuals who are likely to buy.
Try other marketing tactics like referral programs, blogger and influencer outreach.
And joining an organization to diversify your promotional activities.
If you have persistence and patience, your travel business can take off.
Promote Car Shuttling Business Online
1. Hire a web developer to design and build a website for your business.
The website will be your travel business’s home base.
So it’s very important that it looks and feels professional.
Work with a web designer to create a website that potential clients will use to learn about and book your services.
- Even if you already have some kind of basic website.
- It’s a good idea to find a developer and designer who can improve it for you.
2. Include complete information about the services you provide on your website.
Create a different service page on the site for each type of service your company provides.
Aim to write about 500-1000 words of content on each service page.
And include any relevant images to break up the content and catch the reader’s attention.
- For example, if you own a tour company, create a unique service page for each tour or package you offer.
- This makes it easier for potential clients to navigate the site and find the information they are interested in, as well as get traffic when people search for services you offer via a search engine.
- Make sure you include all the important details customers will want to know about your services, such as pricing and how they can book something.
Promote Car Shuttling Business Online
3. Make your website mobile responsive.
Work with your web designer to optimize the website.
So that it automatically changes sizes to fit on different mobile devices.
This will ensure that potential clients can easily navigate the site and won’t miss any content that might sell them on your services.
- More than 50% of people search for information online from their smartphones, so it’s crucial that your site is mobile responsive in order to keep potential customers on your site.
- Aim for page load times of 4-5 seconds as well by having your web developer do things like optimize images, use CSS instead of images when possible, compress high quality content, reduce plugins, remove Flash, limit Javascript code to the bottom of the page, and minimize page redirects.
4. Advertise using Google Adwords to get paid traffic to your site.
Create a Google Adwords account and start doing keyword research.
Using the Google keyword planner tool to find keywords related to your business and the services you offer.
Create ads on your Adwords account around different relevant keywords.
And pay for them to show up on Google when people search for those terms.
- Try to focus your ads on specific offers like tour packages or vacation deals that will entice potential clients to click on them. For example, an ad that says something like “Get 20% off on an all-inclusive Cancun vacation. Call us today for more info!” will grab the viewer’s attention.
- You can take free online courses and read blogs and articles to learn how to do Google Adwords yourself, or hire a professional digital marketer or a marketing agency to do it for you.
Promote Car Shuttling Business Online
5. Write a blog on your website to bring in organic traffic.
Create a blog for your website using a platform like WordPress or Hubspot.
Write and publish 1-2 travel-related blog posts a week to lead people to your website when they search for certain travel topics.
- Aim for blog posts that are around 1000 words long to increase their chances of getting listed on the first few pages of search results.
- Your blog posts can be about anything you think potential customers might like reading about. For example, if you have a travel agency, you could write posts with titles like “The Best 7 Beach Vacations for Couples,” or “10 Must-Have Pieces of Gear for Solo Travellers.”
- Companies that blog are shown to receive 55% more visitors to their websites than those that don’t, so it’s a great way to get traffic to your site without paying for advertising. Blog posts are also often shared by readers or other companies via social media, leading to even more inbound traffic.
6. Post eye-catching photos of your company’s travel experiences on Instagram.
Instagram is one of the best places to promote your travel business.
Select the best, most aesthetically-pleasing photos of travel experiences you have hosted.
Edit them to make them perfect.
Then upload them to your Instagram account with unique captions and travel-related hashtags.
- If you run a tour business, make sure that the guides have high quality smartphones or cameras so that they can take plenty of Instagram-worthy photos while running different tours. If you sell vacations, you could go on the vacation yourself and take pictures of everything for Instagram.
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7. Use Facebook to share all types of business information.
Make sure all the business info on your Facebook page is up to date and accurate, including the contact info and website link. Post about specials, upload photos of travel experiences your business has hosted, and share any other business updates that are important for your followers and clients to see.
- For example, if you have a travel agency, you could ask clients you send on vacation to send you some pictures of their experiences. Make sure to ask if it’s OK to share the pictures on your business account, then upload them to help promote your business.
- If you operate a tour company, and you are offering a 20% discount on a city bike tour, make sure to publicize this on the Facebook page to promote the special.
7. Share travel industry news and company updates via Twitter.
Retweet travel-related content that your clients and followers might find interesting related.
Such as blog posts with travel tips or articles about hot new destinations and activities.
Tweet updates from your business about special promotions or new services you’re offering.
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8. Create boards with interesting and relevant travel information on Pinterest.
Make unique pinterest boards for the different services you offer.
Compile things like travel tips, travel gear, and outfit ideas on more general boards.
- For example, if you want to promote a travel agency, you could create Pinterest boards for each destination or travel package you offer. These boards could include info about activities, lodging, food, and packing suggestions.
- More general Pinterest boards are more likely to go viral and be shared by others, thus promoting your business. For instance, something like packing hacks is highly shareable and useful to a wide audience. If you specialize in beach vacations, you could make a Pinterest board about beach outfit ideas.
Promote Car Shuttling Business Online
9. Make brochures to leave inside other businesses.
Create custom brochures about the different services and travel experiences you offer.
Leave them in places like hotel front desks, restaurants, and anywhere else you think potential clients will see them.
- For example, if you offer city walking tours, the best places to leave brochures about the tours you conduct are probably hotels and hostels where tourists typically stay. If you put together sports-related vacations, like Superbowl vacation packages, you could leave brochures in places like sports bars.
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10. Offer a referral program to promote your business via word of mouth.
Give some kind of reward to anyone who refers you a customer who purchases one of your services.
Tell all your friends, family, and current clients about the reward they can earn so that they refer potential clients to you.
11. Look for travel writers or social media influencers to write about your business.
Search online for travel blogs that seem like a good fit for your business or find travel influencers on Instagram and reach out to their owners about writing and posting about your business in exchange for freebies. Offer to take a travel blogger on a tour for free or send an influencer on a vacation if they agree to write and post about the experience and mention your business.
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12. Join a travel business organization to join forces with other businesses.
Join something like a travel consortium, which is a group of travel agency professionals.
To network with other individuals in your industry and help promote each other’s businesses.
Cross-promote services from different businesses via social media.
As long as they don’t directly compete with the services you offer.