BusinessHABCurrent: Retailers compete for consumers’ attention with point of sale displays. These visual elements showcase merchandise and entice shoppers to buy products. POS displays also help retailers track inventory, manage pricing, and improve in-store operations. Read on for 50 creative ideas for creating eye-catching point of sale displays that will boost your business.
If you’re a retailer with limited space and budget, you might think that point of sale displays are not worth investing in. However, visual elements help shoppers make quick decisions about buying particular products or services. In fact, the more familiar consumers are with your brand, the more likely they are to make purchases accordingly. At the same time, good POS displays help them remember your brand when they see advertisements again online or elsewhere.
50 Ideas for Point of Sale Displays to Boost Your Business
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If you are operating a retail business, you know how challenging it can be to attract new customers and keep the existing ones coming back. The point of sale is an important part of your business operations. It helps you manage cash flow, track inventory and monitor performance in real time. When it comes to creating a point of sale display, things can get tricky and it might not be cost-effective for small businesses to hire an expert or agency for this. However, that doesn’t mean you cannot create an effective POD display for your business. You just need some inspiration to get started! So read on for some useful ideas on how you can create a POD display at a low cost using household items or materials found around the house.
Change the Colors of Your Windows
Windows are a part of every store, and you can change their aesthetics to blend with the theme of your POD display. You can try changing the color of your windows according to the season, or you can use them as a branding mechanism. You can also use them to highlight specific product categories if you are running a store with multiple SKUs. There are many ways to change the windows of your store, but one of the most impactful ways is to install vinyl. You can use vinyl to create large images of products, or you can use it to create advertising for special sales or events. Another easy way to change your windows is to use curtains or blinds. You can use these to create a more controlled environment, especially if you have a store that is open to the public.
Repurpose Your Products
If you are using old products or samples in your POD display, you can try repurposing them. For example, if you are using a wine bottle for wine tasting, don’t throw it away. You can use the bottle to store some candies, or even rings. If you are using a soda bottle, you can use it to store water or pencils. You can also transform old bottles into planters or pot holders. You can also try repurposing food items like jars or cans to store small items like spices or buttons. If you are using cardboard boxes, you can try repurposing them as well. You can use old boxes to store small items like buttons or paper clips. You can also use them to hold small items like pencils or markers. You can even use cardboard boxes to create mini-pop-up stores in your store.
Use Rotating Displays
If you are operating a store that sells different types of products and has a high SKU count, it can be challenging to display all of them in one POD display. You can use rotating displays for this. You can create rotating displays by using old books or magazines, or you can buy rotating POD displays from a local retailer. By using rotating displays, you can keep your POD display fresh, and it will be easier for customers to find the products that they are looking for. You can use rotating displays for small items like books, t-shirts, or pens. You can also use them to display larger items like toys or stuffed animals.
Utilize Augmented Reality
This is something that can be used with the window display or the POD display. You can use augmented reality to project images or videos in your store window. You can use this to display videos of your products in use or show images of the store staff. You can even use it to project a message like a sale or an upcoming event. If you are displaying products in your POD display, you can use augmented reality to digitally place the products in a scene. This can make the product easier to find and also give customers information about the product. You can use augmented reality software to create this functionality.
Create a Banner Display
If you are running a seasonal sale or hosting a special event, you can create a banner display to draw attention to it. You can use an old sheet or a tarp to create a banner display. You can also use a roller banner for smaller banners. You can also create a banner using cardboard or paper. You can use your banner to highlight a special event or product. You can also use it to promote an upcoming event. You can use special printing techniques to make your banner stand out and draw attention to it. You can also use lights to draw attention to your banner if you are hosting an event.
Showcase New Products with Handouts
If you have new products that you want to showcase in your POD display, you can use handouts to draw attention to them. You can create a pamphlet or brochure with information about the products and distribute them to customers when they enter your store. You can also place the brochures in prominent places in your store such as next to the cash register or near a drink vending machine. Another way to showcase new products is to create a banner or poster with information about the product. You can display the banner in your store or hang it over the POD display. This will make it easier for customers to find the products they are looking for.
Get Creative with Existing Materials
If you are on a really tight budget, you can try getting creative with existing materials. You can use paper or cloth to create a POD display. You can also use cardboard to create smaller POD displays. You can also use old or discarded materials to create a POD display. For example, if you are using a wine bottle for wine tasting, don’t throw it away. You can use the bottle to store some candies, or even rings. If you are using a soda bottle, you can use it to store water or pencils. You can even use old CDs for a rotating display. You can also use recycled materials to create a banner display like old newspapers or t-shirts. You can use broken toys or old stuffed animals for a rotating display.
Final words: Don’t give up, there are tons of ways to make your POD display!
These are 50 ideas for POD displays that you can implement at your store. They are easy to implement and use household items or materials found around the house. You can try these ideas to create a POD display that will boost your sales and attract new customers.
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