Facebook Business in Indonesia: 6 Proven Ways To Start Off On The Right Foot

With a population of 260 million and growing, Indonesia is one of the most populous countries in the world. It’s also one of the fastest-growing markets for social media.
Despite its massive user base, digital marketing in Indonesia remains in its infancy. While users are adopting digital faster than ever before, they still prefer more traditional communication methods like face-to-face interactions and phone calls over online channels. As a result, businesses must take a different approach when marketing their products and services to this audience.
This article will provide an overview of Facebook usage in Indonesia, advice on how to set up your business page effectively, tips for producing effective content that resonates with local users, and much more!

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Facebook Business in Indonesia: 6 Proven Ways To Start Off On The Right Foot

Facebook continues to be a popular social media platform, especially among millennials. According to Statista, 73% of Internet users in Indonesia are on Facebook as of November 2017. This presents an opportunity for businesses looking to connect with potential customers online and drive brand awareness. Given that the majority of people in Indonesia use Facebook, it’s no wonder brands are investing more resources into making their presence known on this platform. As an emerging market, there is plenty of room for businesses to stand out and thrive on the Indonesian version of Facebook. Here are some ways you can succeed with your business page in Indonesia:

Run Facebook Ads

If you want to drive engagement and increase brand awareness, investing in Facebook ads is a great place to start. With this advertising tool, you can target Facebook users based on their location, interests, and demographics. Depending on your budget and target audience, you can choose to run a variety of campaign types, such as carousel, video, or image, to name a few. Facebook ads are an efficient way to get your product in front of your target audience as they are cost-effective and deliver real results. You can choose to run your ads on your Business Page or create a similar Page dedicated to ads.

Leverage on Facebook Live

Facebook business: Facebook Live is an excellent way to engage with your fans and generate organic brand awareness. On this live streaming feature, you can engage with your fans by hosting interviews and providing them with valuable content. Your followers can leave comments and ask questions throughout the live session, which is a great way to interact with your community. You can also use this feature to advertise your products by hosting a live session with your brand’s representative. This is a great way to showcase the products and generate excitement around your brand. As you continue to host live sessions, your followers will come to anticipate your next live broadcast, which can result in an increase in engagement. Another way to make the most out of Facebook Live is by adding a poll at the end of your stream to encourage engagement. If you’re looking for ways to improve your brand awareness and engagement, Facebook Live is a great tool to use.

Add a shop and paid products on your FB page

Facebook business: If you have an ecommerce site, you can add your products on your Facebook page. This is a great way to drive sales and promote your products, especially if you have a loyal following on Facebook. You can add a shop section to your page and include products related to your brand, such as t-shirts, mugs, and other souvenirs. This creates an additional source of revenue for your business as you can set the price for your products. You can also allow your followers to leave reviews and rate your products. This can help you improve your product quality and customer satisfaction as you continue to sustain your business. Another way to earn more with Facebook is by adding paid products, including services, on your page. This is a great way to generate more revenue and give your followers an opportunity to support your brand by purchasing products. This can also help you expand your brand’s presence.

Share your company’s blog posts and videos on your Business Page.

Facebook business: If you have a company blog, you can share your posts and videos on your Facebook Business Page. This is a great way to create more engagement on your page and help your followers find useful information. You can also dedicate a section on your page where you share blogs from other brands and industry leaders. This enables your followers to discover new sources of information and learn from experts in their field. Sharing blog posts and videos on your page can also help you get more views and generate more engagement. This is because people are more likely to engage with your posts if they find them interesting or helpful. You can also respond to comments and questions on your page by linking to your latest blog posts. This is a great way to get your brand name out there and help your followers learn more about your business.

Create meaningful engagement with your fans

Facebook business: Engagement is one of the most important ways to increase brand awareness on Facebook. This can be done by posting engaging content on your page, commenting on posts, and interacting with your followers. As you engage with your fans, you can obtain their feedback and discover what they like about your brand. This can help you understand your target audience and engage with them on a deeper level. Engagement is also an excellent way to boost your brand’s presence. This is because Facebook’s algorithm prioritizes posts that receive a high level of engagement, which includes likes, comments, and shares. Getting more engagement on your posts can help you reach more people and make your brand more visible on Facebook. This is a great way to help your followers learn more about your business and become more loyal customers.

Create an Indonesian language content ad in Bahasa Indonesia.

Facebook business: If your product or service is related to Bahasa Indonesia, you can create a Facebook ad in Bahasa Indonesia, this can help you reach more Indonesians and grow your audience, also you can also target non-Indonesians who are interested in Bahasa Indonesia culture or language. This is a great way to reach a wider audience and connect with more people. This can also help you identify your target audience, so you can focus your marketing efforts on the people who want to engage with your brand. Creating an Indonesian language ad can also help you improve your engagement as people who click on your ad will likely engage with your page more. This is because Facebook automatically translates your ad into the language of the person who clicked on it.


In conclusion, Facebook continues to be one of the most rewarding and profitable places for businesses to connect with their customers and potential leads. With the right strategies and tools, you can leverage on the platform’s full potential to increase your brand’s engagement, drive sales, and convert your online visitors into loyal customers.

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