Top 30 Online Hair/Beauty Business Promotion

Online Hair/Beauty Business Promotion: If you have your own business.

It’s important to promote your brand in order to attract new clients.

Focus on a few simple strategies to help you get the word out there about your company.

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Online Hair/Beauty Business Promotion

1. Create a brand image, or logo.

Widespread brand recognition is your goal.
As it will give your business credibility and inspire others to spread the word about your business.
Grow your brand by placing your logo in your business stationary.
Business cards, email signatures, brochures, signs, website and merchandising materials.

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Online Hair/Beauty Business Promotion

2. Network.

Meeting professionals from other, related businesses is an effective form of business promotion.

As it provides you with opportunities to learn about your competitors.

Ask for referrals, form mutually beneficial partnerships in complementary industries.

And spread awareness about your business throughout a group of like-minded people.

Network with other professionals in the following ways:

Online Hair/Beauty Business Promotion

  • Attend networking group meetings.
  • You can find networking groups and clubs on the Internet, in newspapers and in trade publications.
  • Introduce yourself to people at the meetings.
  • Explain what it is your business does.
  • What you offer that makes you stand out from your competition.
  • And what you are looking for in business relationships.

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    Online Hair/Beauty Business Promotion

  • Ask relevant questions during group discussions.
  • In addition to promoting your business, you can learn a lot at networking meetings.
  • Additionally, asking open-ended questions encourages others to participate in the conversation.
  • And sets you up for more introductions.
  • Hand out your business cards.
  • Set up private meetings with those who express an interest in getting to know more about your business.

Online Hair/Beauty Business Promotion

3. Advertise.

Consider these methods for advertising your business:

  • Signs. You may opt for storefront signs, billboards, marquee boards or street-side yard signs.
  • Print. Place print ads in magazines, newspapers, coupon books, trade journals and industry magazines. Choose print mediums that are suited to your business. For example, if you run a technology parts recycling warehouse, then you may consider placing ads in computer classifieds and technology magazines.
  • Commercials. Television and radio commercials are effective ways to promote your business to a broad audience, but they are relatively costly forms of advertising.

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    Online Hair/Beauty Business Promotion

  • Advertisements. You may opt to pass out promotional materials at trade shows, at store fronts, in parking lots or in any other highly-populated areas. Some businesses, like nightclubs and entertainment venues, hire street crews to hand out advertisements and attract new customers.
  • Direct mail. You may purchase mailing lists targeted to your segment of the consumer market, then mail out letters, brochures, catalogs or postcards. This method is effective when you want to provide potential customers with paper coupons, vouchers, business cards or promotional merchandising.
  • Public relations (PR) firms. You may hire a PR firm to create publicity for you in the form of news write-ups and press releases.

    Online Hair/Beauty Business Promotion

  • Internet. Promoting a business online involves setting up a business website, participating in industry/trade forum discussions, running a blog , setting up accounts on social networking sites, using pay-per-click and banner ads, listing your business information in business directories and employing search engine optimization (SEO) techniques. Every business, regardless of its size or scope, could benefit from Internet marketing, and many Internet marketing mediums are free to use.
  • AR Advertising. Short for Augmented Reality Advertising. It enriches the user experience by bringing life to the prints, when it’s enhanced with extra layer called a digital layer.

Online Hair/Beauty Business Promotion

4. Build business partnerships with other organizations.

In effect, piggyback off the success of another business.

Taco Bell has recently unveiled the Doritos Locos Taco.

Which is a branding coup for both Taco Bell and Doritos.

Whenever you think of one brand, the other brand comes to mind, and vice versa.

Business partnerships can be very effective advertising tools.

  • Note: it’s tough to build a business partnership with an established company when your company isn’t yet established.
  • Businesses understand the value (or lack of value) you’re giving them.
  • And may want something in return or simple avoid business with you in the first place.

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Online Hair/Beauty Business Promotion

5. Rely on the power of social networks.

Social networks have become the new darling of advertising.

Because much of the legwork is being done by dedicated fans, for free.

You could pay someone to advertise for you.

Or you could establish a social community of fans who advertise by word of mouth, at little or no cost.

What’s it going to be?

  • Try harnessing the power of viral media campaigns.
  • Dollar Shave Club did very good business for itself simply by making a (funny, exciting, relatable) music video.
  • It took off on social networks.
  • And now has over a million combined subscribers and followers on Facebook and Google+.

Online Hair/Beauty Business Promotion

6. Offer freebies.

Pass out merchandise with your company’s name.
And/or logo on it so everyone you meet at networking events.
Trade shows, client meetings and even personal social gatherings.
Things like pens, magnets and calendars are good merchandising ideas, as these tend to stay in use, and within view, for extensive periods of time.

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Online Hair/Beauty Business Promotion

7. Develop relationships with your customers.

And it is important that you put consideration.
And effort into building personal relationships with them.
For example, when you send out Christmas cards each year.
You not only gain customer loyalty.
But you also inspire customers to promote your business to the people they know.

Online Hair/Beauty Business Promotion

8. Encourage customers to talk about their experience using your business.

 There is no tool more powerful than people talking with their family members.
Or friends about your product or the quality of your work.
If your customers are fully satisfied then you should ask them to refer you or your product to their family or friends. It is important to realize that your customers may not do so automatically and sometime a little poke requesting them to refer your business may work wonders. Go ahead, be bold and ask for more work.

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Online Hair/Beauty Business Promotion

9. Focus on social media. 

Post pictures of your work to your salon’s Facebook, Instagram, Pinterest, and Twitter pages.

Engage with fans and provide exclusive deals to those who follow you on social media avenues.

Online Hair/Beauty Business Promotion

10. Boost online reviews.

Ask your VIP clients to leave you a review online.

At least 70% of potential clients search for online reviews before trying out a new salon.

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Online Hair/Beauty Business Promotion

11. Google Adwords.

This concept is pretty simple.

People search for salons on Google, in your local market, and you pay for them to click on your ad.

They head over to your website, and fill out a contact form or call you. That’s a lead.

Online Hair/Beauty Business Promotion

12. Facebook Ads.

Similar to Adwords, you pay when people click on your ad.

This method can be effective if you target very specific clientele.

Facebook lets you set up specific demographics.

Online Hair/Beauty Business Promotion

13. Adroll Retargeting.

Not all your advertising money from Google Adwords and Facebook Ads is going to convert.

Adroll lets you remarket to those clients who didn’t convert to a sale the first time.

They’ll see your ad again when they browse other websites.

And may come back to your website by being marketed to again.

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Online Hair/Beauty Business Promotion

14. Magazine ads.

Advertise in your local salon magazine.

If they have a decent amount of followers.

You may choose to advertise on their website as well, if possible.

If you can’t have a display ad, ask to write a content piece for their blog and get coverage that way.

Online Hair/Beauty Business Promotion

15. Start a blog.

If you don’t have one, set one up.

If you do, continue writing quality content for your readers.

It will pay off in the long run. Content marketing is one of the best ways to convert new clients.

16. Contribute to top salon blogs.

Write guest posts on popular salon publications.

Should they accept your content piece.

You’ll enjoy free traffic to your website and coverage for your brand.

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Online Hair/Beauty Business Promotion

17. Publish a case study.

Conduct a survey or research that’s relevant to the salon industry.

Show that you are a leader by evoking discussion.

Online Hair/Beauty Business Promotion

18. Run a contest.

This type of promotion can work best on your Facebook page.

Run a contest such as: “First 1,000 people to like and share our page will be entered to win a free salon service package valued at #200.

One lucky winner will be announced on Friday.” Many businesses have done this effectively.

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Online Hair/Beauty Business Promotion

19. Offer a download/whitepaper.

On your website’s blog, offer a content piece that potential clients can download.

If they provide their name and e-mail address.

This will help you build a list you can sell to later.

20. Sign up for online listings.

If your salon is not listed on NAP listing sites such as Yelp and Yellow Pages.

You could be missing out on free marketing/clients!

Online Hair/Beauty Business Promotion

21. Get links to your website.

One of the best ways to rise through the ranks on Google is to get other related businesses.

Or blogs to link back to your site.

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Online Hair/Beauty Business Promotion

22. Create something viral.

It may not be easy, but if your image, video, or story is share-worthy.

You could have the next coo thing skyrocket your salon’s exposure.

23. Create a video.

Educating through video marketing is one of the best ways to get views on websites like YouTube.

You get free traffic and a chance to convert new business if the viewer loves your video content!

Online Hair/Beauty Business Promotion

24. Define your brand.

Some salons only focus on Facebook or Instagram. In order to really develop a brand.

You should be everywhere online.

This includes Twitter, LinkedIn, and other social platforms.

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Online Hair/Beauty Business Promotion

25. Invest in SEO.

Search engine optimization is the process of having your website rank higher.

Organically, in search engines like Google.

When people type in “Salon NYC” you’d like your salon to show up, right? That’s what SEO is all about.

Online Hair/Beauty Business Promotion

26. Solve a problem through content.

People always Google things like: “My hair is thinning out.

How can I fix it?” If you write about solutions to such topics that relate to the salon business.

You could win over new clients.

27. Sell products online.

Selling retail doesn’t have to be limited to your salon.

If you have a solid website, with an online store.

New or current clients can buy from you without having to come in!

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Online Hair/Beauty Business Promotion

28. Host a webinar.

Similar to a workshop, a webinar is simply hosted online.

And will help educate your clients about what’s right for them.

For example, you could host a webinar about the right type of product for every hair style.

Online Hair/Beauty Business Promotion

29. How do I promote my clothing line?

Try to recruit an ambassador for your brand, like a music or film star.
Otherwise, look for local fashion shows and get featured in them.
Or organize your own and invite the local press.
Approach fashion bloggers to blog about your line.
Use social media to create visibility for the brand and over time inquiries will come.
If you have a website, submit it to all search engines and directories.

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30. Event management company promotion

Tell your friends and family about it and ask them to spread the word.

Create social media profiles for your company.

You can also give out some promotional deals.

Or work with a company like Group on to get the word out.

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