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24 Top Kiddies School Online Advertisement Tips in Nigeria

Kiddies School Online Advertisement : Whether you are just opening a new kiddies school or are looking for additional students, there are a number of methods to market your kiddies school, many of which are inexpensive or even free.

By building relationships with other businesses in your community and using the power of creativity, you can increase enrollment in your school.

Even with the best product or service, a home business may not thrive on word of mouth recommendations and local advertising alone.

To compete in today’s market, businesses of all sizes should establish an online presence to reach a larger customer base and connect with consumers.

Kiddies School Online Advertisement

1.Design a memorable logo that will appeal to parents and kids.

Use primary colors and a friendly-looking font.

And include a unique design element that will stand out.

Like a drawing of your building or a catchy slogan.

Use this logo on all of your promotional materials as well as your social media pages and website.

  • If you’re not artistic, hire a local graphic designer to design your logo for you.
  • To save money, try to find someone who’s still in school or just starting out!

Kiddies School Online Advertisement

2. Create eye-catching business cards and flyers.

 Choose bright, bold colors featuring your logo for your business cards and flyers.
Keep a stack of business cards with you at all times.
So you can give them to people you meet.
And pass out flyers at kid-friendly events like a summer fair or a meet-and-greet with Santa.

Kiddies School Online Advertisement

3.List your school in local preschool directories.

 Look online or check with your Chamber of Commerce or local Small Business Association (SBA) office.
This is to see if there are any local directories for preschools.
Having yourself listed in these directories will make you seem more legitimate.
And it will help new clients find you more easily.

Kiddies School Online Advertisement

4.Advertise during the spring and summer months to boost enrollment.

 You’re most likely to attract new students at the beginning of the school year.
Create a targeted marketing campaign that will begin around March and run through the beginning of the fall semester.
Take your flyers and business cards to places where parents are likely to bring their small children, like public pools, the local community center, or summer day camps.

  • As you’re advertising, emphasize what makes your school unique.
  • Do you have a special program for teaching kids to read, or a state-of-the-art playground?
  • Think about what parents or kids will like the most about your school and include it in your ads and flyers.

Kiddies School Online Advertisement

5.Take out ads on local radio and television stations.

Target parents of small children by taking out an ad.

That will run during the same time slot as a popular children’s show.

Or on a local radio station that plays kid-friendly songs.

With the rise of digital media, many smaller radio and television stations have lowered their advertising rates in order to stay competitive.

  • Get your staff and students involved by having them participate in the ad.
  • Record a few of your students (with their parents’ permission, of course) sharing what they love about your school. Ask some of your teachers to participate as well.
  • If you don’t have any experience with recording equipment.
  • You can hire a professional to direct your radio or TV ad.

Kiddies School Online Advertisement

6. Get a vehicle magnet to promote your business wherever you go.

Vehicle magnets are an inexpensive way to get a lot of exposure for your preschool, especially if you drive a lot. Include your logo, phone number, and website info so people will know how to reach you.

Kiddies School Online Advertisement

7. Offer a referral discount to current clients.

 Let your existing clients know that if they refer a friend to your preschool, they can save 10% on their fees for the next 3 months, for instance. This will encourage them to tell their friends about your school and will hopefully bring in new customers.

Kiddies School Online Advertisement

 8.Host fun events for kids throughout the year.

 Instead of going out and looking for parents of small children, get them to come to you! Host events throughout the year that will be fun for kids, like a summer fair with a bounce house and face painting. Start small, then build up the events each year.

Kiddies School Online Advertisement

9. Host an open house.

 Plan an event where you invite the public to visit your school and tour the facility. Host your open house during the summer and have sign-up sheets available in case parents want to enroll their children on the spot.
Take out a new radio or TV ad several weeks before your open house to spread awareness so you’ll have a good turnout.

Kiddies School Online Advertisement

10. Create a professional website.

Before you do anything else, make sure that your business’ website is polished and welcoming.

Test your website to be sure that it works on the customer’s end.

  • If you don’t yet have a website, don’t worry! It is now cheap and simple to create your own using tools provided by the same companies through which you will register your domain name. For an additional fee, you can also set up your website as a full online store.

Kiddies School Online Advertisement

11. Use local listing services.

To attract more local business.

Be sure to sign up for these services, which allow your business to show up on services like Google Maps and local Yahoo! searches.

The main three are Google Places, Yahoo! Local, and Bing Places.

  • In addition to simply placing your business in local search results.
  • These services allow you to post pictures, real-time updates, and additional information like parking tips.
  • They also allow customers to post reviews of your business.
  • The best part is that they are completely free!

Kiddies School Online Advertisement

12. Invest in search engine optimization (SEO).

This service allows your business to show up on earlier pages of search engine search results.

This makes it more likely for your website to be found among other, similar websites.

  • Ways to optimize your website include writing interesting, original content; posting images with captions (so people who use image searches are brought to your website); and using tags.

Kiddies School Online Advertisement

13.Advertise to your consumer base.

Placing advertisements online is generally expensive, especially if you intend to reach large groups of people.

By targeting your advertisements, you will be able to attract the type of traffic you want to your website.

  • Perhaps the best way of doing this is by investing in Google AdWords.
  • This service displays your advertisement to customers on relevant websites and those who make relevant searches. This increases the likelihood that viewers of your ad will actually click through it.
  •  Be aware that other search engines offer this service as well.
  • Another way to do this is to reach out to websites that are related, but not direct competitors, and see if they will trade website ads — they let you advertise on their website, and they advertise on yours.
  • If you make bracelets, another website selling bracelets will probably not be interested in advertising your product; however, a website that sells vintage dresses may be open to an exchange.

Kiddies School Online Advertisement

14. Embrace social media.

Facebook, Twitter, and LinkedIn, among others, have become a necessary part of doing business.

Take the time to put together interesting and informative profiles for your company.

On each platform and investigate others like Instagram and Tumblr, depending on your product.

  • Facebook should serve as the most informative part of your social media presence.
  • As a business owner, you should seek to populate every available section of your profile.
  • Including creating a visually-interesting cover photo.
  • You can then begin to fill your wall with relevant posts, like business updates and events.
  • Twitter and Instagram can be used to briefly update your customers on new products or promote the brand using hashtags.
  • Posts to these platforms can be pictures, short videos, or simply text showcasing your brand or products.
  • Hashtags can be used to tag these pictures and spread your business’ name in a brief but effective way.
  • LinkedIn is the most professional of the social media platforms.
  • It can be used for a variety of business-building functions.
  • But mainly functions as a networking tool for marketing within your industry or making new hires. Establishing a presence on LinkedIn can help your business gain recognition and can connect you with the right people to help you succeed.

Kiddies School Online Advertisement

15.Send out press releases.

This can be a great way to get your business’ name in a widely-read publication.

Just be sure that you have a reason to do so, whether it is a new product or a sales record.

Keep in mind that you will also have to submit a properly formatted.

And grammatically correct press release to be published. 

  • Another thing to keep in mind here is to target the right audience.
  • That is, you would be wasting your time sending in your fashion press release to a publication that primarily deals with sports cars.
  • This an extreme example, but consider who you want to target when you send press releases.

Kiddies School Online Advertisement

16.Write a blog.

Maintaining an interesting and well-written blog is a way to draw customers in and keep them involved in your business.

Be sure that you post frequently enough to hold customers’ attention.

  • One advantage of being a small business owner is that you can make this blog personal.
  • This does not mean you should share personal details with your readers, just that you can relate your own experiences to your products and your brand to bring them to life.
  • This is commonly referred to a “lifestyle blogging” and has become a large part of how small businesses interact with their consumers.
  • Another option with blogging, as with other social media platforms, is to hire a ghostwriter to represent you or your company.
  • However, be careful if the writer is publishing under your name, because if you are caught this may come off to your customers as dishonest.

Kiddies School Online Advertisement

17. Participate in relevant online forums.

Forums are where interest groups meet to discuss various aspects of whatever that interest is.

By posting in relevant forums, you can display your expertise and potentially draw in customers.

Avoid solely pushing your product.

However, and focus on participating in the conversation as well.

Genuine helpfulness in forums builds customer trust and boosts your own online reputation.

  • For example, a small business owner that resells vintage watches might create a name for himself or herself on watch forums by helping other members identify fake timepieces.
  • Even though the owner isn’t making a sale with this time, they are building a reputation for trustworthiness that may bring other forum members to their online shop.
  • Try searching for forums by typing your business and “forum” into a search engine.
  • So, if you are a knitter, try searching “knitting forum.”

Kiddies School Online Advertisement

18. Maintain social media accounts.

Just having a good account isn’t enough.
You need to regularly update the account with business events (sales, new products, etc.).
And relevant articles from elsewhere online.
By posting regularly you are essentially advertising to customers for free.
As with blogging, feel free to enlist help to update your social media profile.
If you feel that you do not have time to do so.

Kiddies School Online Advertisement

19. Respond to customers.

 Connecting with customers through these platforms means nothing.
If you don’t respond to comments or questions that they post there.
Try to check these platforms regularly and respond in a helpful and enthusiastic way.

Kiddies School Online Advertisement

20. Team up with local businesses where parents take preschool-age children.

Look for places near your school like indoor play parks, arcades, and children’s museums.
Contact the marketing director at these places and ask if they’d put up a flyer for your preschool in return for you posting one of their advertisements in your building.

Kiddies School Online Advertisement

21. Build relationships with a few other quality preschools in the area.

 Call up the heads of other preschools in town and see if they’d be open to a referral exchange.
Offer to refer parents to them when your preschool is full.

  • Not all preschools in your area will be keen to cooperate with their competition, but if you can find 1 or 2 who are willing to team up, this can be a great way to get free advertising.

Kiddies School Online Advertisement

22. Contact the local newspaper to write a story featuring your preschool.

 Your local paper isn’t likely to give you free advertising for no reason, but if you can suggest a good story, they’ll probably be happy to include you in the article.

  • Do you have any specific education or training that makes you an expert in your field? Offer to share your professional opinion on a recent study regarding preschool or early childhood education. Invite the journalist to observe at your business to follow up on the study.
  • Suggest an article about the types of things children learn in preschool, offering exclusive access to observe your class.
  • Stage an event, such as a parade or rocket launch to market your preschool. Invite the press a couple weeks ahead of time to take pictures and observe.

Kiddies School Online Advertisement

23.Sponsor a charity event or Little League team.

Getting involved in local events is a great way to make business contacts and find new students. For instance, sponsoring a Little League team is a great way to spread awareness about your school among parents of small children, and it can build goodwill in your community as well.

Kiddies School Online Advertisement

24. More tips

  • Whichever method you follow, it is essential to see that the advertisements are clear and impressive.
  • It should state all the qualities of the product in a clear and crisp manner to attract the attention of the customers.
  • If you’re working on a tight budget.
  • Try just starting with the website and free forms of marketing (social media, blogging, and forums).
  • And move up to advertising when you can afford it.

Conclusion

When making advertising decisions.

Check the Small Business Administration’s web page on online advertising.

To ensure that you’re acting within the law.

Most advertising with big name companies will of course be fine,

But there are some pitfalls to avoid in other areas.


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